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The OOUX Resources Archive

Search all OOUX articles, OOUX podcast episodes, OOUX/ORCA guides, books, videos, OOUX case studies, and OOUX happy hour recordings below!

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Untangling Complexity in Your Design Process | UXDX Community
Untangling Complexity in Your Design Process | UXDX Community
Gabriela Ospina

"Complexity DOES NOT have to mean complicated...let's not use the excuse of complexity to build complicated products..." Gabriela Ospina gave a great talk at UXDX that is a PERFECT introduction to OOUX and the ORCA Process. If you've been curious about OOUX and want to hear about it from someone who has been using it on every project for many years, this is a perfect 20-minute primer!

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054 - The Full ORCA Process Overview plus 15 Pro Tips
054 - The Full ORCA Process Overview plus 15 Pro Tips
Sophia V. Prater

In this solo episode of the podcast, Sophia gives a great bird's eye view of the ORCA process, outlining each step, how it can stand alone on its own, and what the main "tripping point" is for each part of the process. Plus, a teaser for the advanced training, March 1, 2024. Buckle up and grab something to take notes!

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053 - OOUXing Government with Kristin Ouellette Muskat
053 - OOUXing Government with Kristin Ouellette Muskat
Kristin Ouellette Muskat

Kristin Ouellette Muskat is a Certified OOUX Strategist who is the Principal User Experience Designer at Coforma, and has worked in the government space for years. In this episode of podcast, Sophia and Kristin discuss why it's important to work at a sustainable pace, yak shaving in government work, how working in government differs from private companies, plus OOUXing the law.

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052 - OOUXing Thoughts, Feelings, and Your Life with Karen Hewell
052 - OOUXing Thoughts, Feelings, and Your Life with Karen Hewell
Karen Hewell

Greetings OOUXers! In this New Years episode of the podcast, we welcome Content Designer, Information Architect, and Certified OOUX Consultant, Karen Hewell. Sophia and Karen discuss the power of naming your feelings and thoughts, the difference between feelings and thoughts, mapping your polarizing traits can make you more confident, & how to get started OOUXing your life.

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051 - (ORCA Series #7) - Object-Oriented User Stories from Santa's Workshop
051 - (ORCA Series #7) - Object-Oriented User Stories from Santa's Workshop
Sophia V. Prater

In this seventh installment of the ORCA Series, Sophia brings some holiday cheer while covering CTA Requirements. Revisiting the Santa Delivery App from ORCA Series #6, Relationship Requirements, she explores the four ways you can upgrade your basic user stories, plus how to use AI to help you fill in the gaps you might have missed.

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050 - (ORCA Series #6) - My Cat Saving Fire Department with Holiday Vibes
050 - (ORCA Series #6) - My Cat Saving Fire Department with Holiday Vibes
Sophia V. Prater

Sophia delivers episode #6 in the ORCA Series: Relationship Requirements. Sophia expands on "My Cat Saving Fire Department," the power tool for analyzing object relationships. Using the example of Santa delivering presents, she illustrates how to apply this tool to understand relationships between objects, plus a rule of thumb for recognizing tree systems!

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049 - (ORCA Series #5) - Object Guide Strategies for Ridiculous Clarity
049 - (ORCA Series #5) - Object Guide Strategies for Ridiculous Clarity
Sophia V. Prater

In this fifth installment of the ORCA Series, Sophia discusses Object Requirements, how to skip ORCA steps & loop back to them as needed, as well as ways to customize the ORCA sprint, plus the potential use of artificial intelligence in generating object guides.

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Intuitive Web Design with OOUX
Intuitive Web Design with OOUX
Sondra Eby

Certified OOUX Strategist, Sondra Eby, is featured on Winging It, a show by Oddbird about web design, development, & problem solving. In this episode, Sondra examines three examples of unintuitive web design, and teaches how to create websites and apps that are more intuitive using Object-Oriented User Experience (OOUX) design strategies.

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How to Design More Intuitive Websites & Apps
How to Design More Intuitive Websites & Apps
Sondra Eby

Do you want to make your website or web app more intuitive for the people who visit? As a UX designer at OddBird, Sondra Eby uses OOUX strategies to identify and avoid unintuitive objects. A warning, though, before you continue: once you start seeing unintuitive objects, you won’t be able to unsee them!

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OOUX Happy Hour - OOUX in Government: A Panel Discussion
OOUX Happy Hour - OOUX in Government: A Panel Discussion
Brent Schneider, Kristin Ouellette Muskat, Barbora Halbich, Katelyn Caillouet

Join us and our panel of four esteemed UX professionals in the government space as we discuss how they are leveraging the power of OOUX to solve big, hairy challenges. Organizer Sophia Prater will be moderating the discussion.

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048 - (ORCA Series #4) - Top Attributes to Consider for Every Object
048 - (ORCA Series #4) - Top Attributes to Consider for Every Object
Sophia V. Prater

In this fourth installment of the ORCA Series, Sophia discusses the 15 attributes that you'll want to consider for every single object in your system. Think about this like a gut check or a question guide for each object.

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The Attribute Discovery Guide
The Attribute Discovery Guide
Sophia V. Prater

In this FREE guide, learn the 15 most common attribute types in UX as featured in episode 048 of The OOUX Podcast, (ORCA Series #4) - Top Attributes to Consider for Every Object.

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047 - Nine Traits of a High-Value UX Designer
047 - Nine Traits of a High-Value UX Designer
Sophia V. Prater

What makes a UXer high-value? In this solo episode of the podcast, Sophia outlines the nine traits that a "high-value" UX Designer should have.

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OOUX Happy Hour - Extending the Nested-Object Matrix: Show and Tell
OOUX Happy Hour - Extending the Nested-Object Matrix: Show and Tell
Luke Prater, Sophia V. Prater

The Nested-Object Matrix (the NOM) is one of the most powerful tools in the OOUX arsenal. During this event, we will give a short overview of the "classic" NOM (and show you where the idea came from)...and then we will go off the beaten path to show you how you can use this framework to map the relationships between just about anything.

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046 - (ORCA Series #3) - CTA Disco
046 - (ORCA Series #3) - CTA Disco
Sophia V. Prater

In this third installment of the ORCA Series, Sophia discusses why objects aren’t more important than all the other parts of a system but are essential to understanding the system, plus she gives 8 tips for CTA discovery!

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What if…legacy software was a good thing?
What if…legacy software was a good thing?
Sophia V. Prater

I’ve got a question that I feel like no one is asking. Why is “legacy software” always considered a bad thing? Or perhaps the better question is: What if we could create good legacy software?

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OOUX Happy Hour: Object-Oriented Video Games with Mandi Geiselman
OOUX Happy Hour: Object-Oriented Video Games with Mandi Geiselman
Mandi Geiselman

In this talk, Mandi Geiselman will be reviewing a slice of the exploration work she did on this subject by looking at a few objects from Horizon Forbidden West (developed by Guerilla Games) through an object-oriented player experience lens.

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OOUX and a New Survey Tool
OOUX and a New Survey Tool
Stone Sagala

Stone shares how OOUX saved developers 1000+ hours of discovery work, led a team to collaborate with the entire organization, and discovered 12 objects with over 100 relationships - all with just the Discovery phase, no less!

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045 - Defining Inheritance with Richard Gower
045 - Defining Inheritance with Richard Gower
Richard Gower

In this episode of the podcast, Sophia & Richard discuss what it was like when object-oriented programming was invented, why "legacy" has one meaning in life & another in software, & why we've kind of been using the word "inheritance" wrong this whole time.

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044 - Implementing OOUX at IKEA with Kamil van Buuren
044 - Implementing OOUX at IKEA with Kamil van Buuren
Kamil van Buuren

Kamil Van Buuren is a Digital Experience Design Team Leader at IKEA, With a focus on IKEA's co-worker & employee experiences. In this episode of the podcast, Sophia & Kamil discuss when to give your team a heavy versus a light dose of OOUX, using OOUX to quickly gain domain knowledge at a new job, plus how to more efficiently divide & conquer on a complicated project.

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Maija's OOUX Mural Template
Maija's OOUX Mural Template
Maija Schmitt

This MURAL template created by Certified OOUX Strategist, Maija Schmitt, will help you and/or your team come together around the first iteration of the ORCA process: Discovery. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes.

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Lightning Talk: How OOUX Connects Backend Developers with Designers
Lightning Talk: How OOUX Connects Backend Developers with Designers
Sondra Eby

Ever wanted to talk with UX designers about database concerns, but didn't know how? Enter Object Oriented UX: A design methodology that gets designers and database developers speaking the same language and working together to create digital projects from day one.

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OOUX Happy Hour - Noun Foraging Party with Sophia Prater
OOUX Happy Hour - Noun Foraging Party with Sophia Prater
Sophia V. Prater

During this game-like happy hour, we'll be going through three rapid-fire noun foraging challenges! You'll get some awesome practice at pulling out the objects (the core concepts) from a mess of user and stakeholder needs and you'll learn some tricks on how to hone in on object quicker and more effectively.

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043 - Facilitating ORCA Sprints with Allie Ofisher
043 - Facilitating ORCA Sprints with Allie Ofisher
Allie Ofisher

Allie Ofisher is a UX Consultant & Certified OOUX Strategist who focuses on information architecture, user research, & of course, OOUX. In this episode of the podcast, Sophia & Allie discuss running an ORCA Sprint for the Church of Latter Day Saints, how best to teach the process to stakeholders who might not have a design background, plus future plans for implementing future ORCA Sprints.

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Wrangling UX Complexity with Tree Systems 🌲
Wrangling UX Complexity with Tree Systems 🌲
Sophia V. Prater

Learn to recognize and leverage this ubiquitous hierarchy pattern that you've probably never heard of.

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042 - OOUX at Trello with Caitlin Steele & Liam Greig
042 - OOUX at Trello with Caitlin Steele & Liam Greig
Caitlin Steele, Liam Greig

Caitlin Steele is the Experience Design Manager at Jira & Liam Greig is Head of Design at Confluence, both previously were at Trello. In this episode of the podcast, Sophia, Liam, & Caitlin discuss the aftermath of an OOUX Design Sprint at Trello, how maybe OOUX isn't for everyone, & strategies for bringing OOUX to a big organization.

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041 - OOUX Yoga with Ewelina Nowakowska
041 - OOUX Yoga with Ewelina Nowakowska
Ewelina Nowakowska, Sophia V. Prater

Ewelina Nowakowska is a Certified OOUX Strategist and is the Director of UI/UX Design & Development at American Reading Company. In this episode of the podcast, Sophia & Ewelina discuss the ways in which OOUX is like mental yoga practice, how ORCA helps teams work faster, plus some exciting innovations that may be on the horizon from OOUX headquarters.

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040 - (ORCA Series #2) - Eight Hot Tips to Level Up Your System Modeling Prowess
040 - (ORCA Series #2) - Eight Hot Tips to Level Up Your System Modeling Prowess
Sophia V. Prater

In this episode of the podcast, Sophia explains eight ways to level up your system modeling skills, plus diagramming The Church of Latter Day Saints!

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OOUX Happy Hour: Systems Thinking For Designers
OOUX Happy Hour: Systems Thinking For Designers
Upma Singh, Sophia V. Prater, Sheryl Cababa

How can systems thinking help OOUXers? Sheryl Cababa is the author of a new Rosenfeld book Closing the Loop: Systems Thinking for Designers. Join us for this event where we’ll go fireside chat style with a conversation between Upma and Sheryl. They will discuss systems thinking for designers and how systems thinking overlaps (or not) with object-oriented thinking.

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039 - Content Design at Wealthfront and Chewy.com, with Chase Roberts
039 - Content Design at Wealthfront and Chewy.com, with Chase Roberts
Chase Roberts, Sophia V. Prater

In this episode of the podcast Sophia and Chase discuss using Object-Oriented UX to onboard at Chewy.com, creating new objects at Wealthfront, how OOUX fits in with other design methodologies, plus how you can get started with OOUX in your organization. We nerded out in this one. Enjoy!

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038 - OOUX at HelloFresh with Jake Zukowski
038 - OOUX at HelloFresh with Jake Zukowski
Jake Zukowski, Sophia V. Prater

In this episode of the podcast, Sophia talks to the VP of Design and Research at HelloFresh — Jake Zukowski. They discuss how a designer on his team started sneaking OOUX through the backdoor into their design meetings, they debate about the difference between a Product Manager and a UX Designer, and they talk about how PMs can bring OOUX to their teams.

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OOUX Happy Hour: Content Types, Taxonomies and Nav Flows with Karen Hewell
OOUX Happy Hour: Content Types, Taxonomies and Nav Flows with Karen Hewell
Karen Hewell

In this session, see examples of how Karen and some of her more enterprising colleagues have used the basic structure of the "classic" nav flow and adapted it for concepts like user intent, voice & tone, page types and facets. Plus, explore how to better enable your content creators (many of which are *not* UX writers) with OOUX-informed documentation and processes.

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037 - Joe Natoli on OOUX (a sneak peak into our new course!)
037 - Joe Natoli on OOUX (a sneak peak into our new course!)
Sophia V. Prater, Joe Natoli

In this super candid conversation, Joe Natoli and Sophia sit down to talk UX process, sketching, creativity, agile, and how OOUX can fit into to all of the above, "meeting you where you are". We'll give you a look into the new course that Joe and Sophia are launching on April 1st, 2023 — a course that targets the fundamentals of OOUX and can get you rocking and rolling in about a weekend.

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036 - UXing in the Dark, Finding the Light
036 - UXing in the Dark, Finding the Light
Sophia V. Prater

Sophia goes way back to her childhood, high school, college days, and early UX career to make sense of the current state of OOUX and ORCA. Sophia gets into the frustrations of designing in the dark, shares a few juicy life lessons, and reveals the early principles that make up the foundation of her career — and the movement she’s built.

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Leading OOUX: Story time with Imogen Levy and Upma Singh
Leading OOUX: Story time with Imogen Levy and Upma Singh
Upma Singh, Imogen Levy

In this interview style session, come and hear Upma Singh (EPAM Systems) and Imogen Levy (NHS England) speak about leading OOUX in their respective organizations, the trials and tribulations of embedding new ways of working and how it is helping to solve some epic problems in the health sector.

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How OOUX + ORCA Can Help Orient and Guide Our Users
How OOUX + ORCA Can Help Orient and Guide Our Users
Upma Singh

Upma will walk you through the ORCA (Objects, Relationships, Calls-To-Actions and Attributes) method, an Object-Oriented UX (OOUX) methodology that helps teams design thorough information architectures, and point you toward more resources so you can start using it today.

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035 - (ORCA Series #1) Start any UX Project with Noun Foraging
035 - (ORCA Series #1) Start any UX Project with Noun Foraging
Sophia V. Prater

In this episode of the podcast, Sophia kicks off the first in a 15-part series on her ORCA (Objects, Relationships, CTAs, and Attributes) process. This first installment will cover the process of Noun Foraging. Learn Sophia's 10 hot tips for getting started with noun foraging. Plus, how artificial intelligence can help you do the work, and how noun foraging might not be just for nouns. Enjoy!

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OOUX Happy Hour: Tackling the Incredible Hulk of EHR Complexity with OOUX
OOUX Happy Hour: Tackling the Incredible Hulk of EHR Complexity with OOUX
Dani Nordin
and Liza Richardson

The domain of Electronic Healthcare Records (EHR) is arguably one of the most complex on the planet. Dani Nordin, Product Design Architect, and Liza Richardson, Clinical Content Senior Manager, will showcase the ways they have used the OOUX process through a handful of high-visibility projects within the Clinicals Electronic Health Record (EHR).

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Discovery doesn’t have to be torture: enter OOUX
Discovery doesn’t have to be torture: enter OOUX
Mary Mahling Carns

The UX Discovery process can often make or break a project. Mary explores how OOUX, with its focus on finding the nouns/objects in a system can save time, remove headaches, and get stakeholder buy-in early while letting designers lead projects.

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Episode 034 - Running ORCA Sprints at Autodesk
Episode 034 - Running ORCA Sprints at Autodesk
Sophia V. Prater

Sophia lays out her findings after successfully rolling out the ORCA Sprint envisioned in episode 033 from last season. She talks about manifesting the ORCA Sprint from concept to deliverable, what worked and what didn't work (and what can probably be skipped) while running the first ORCA Sprint, and why ending Day 2 of the ORCA Sprint with a nav flow is guaranteed to blow people's minds.

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Why you should consider using direct manipulation to improve your UX
Why you should consider using direct manipulation to improve your UX
Matthias Dittrich

In this article Matthias Dittrich explains why your applications should be intuitive tools, not uber-guided funnels and how OOUX and direct manipulation can make your UI more natural and engaging.

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What is OOUX and What Does Getting Certified Look Like?
What is OOUX and What Does Getting Certified Look Like?
Aleš Horvatek

Certified OOUX Strategist, Aleš Horvatek, recounts his experience taking The OOUX Masterclass Certification Course and lays out what to expect when taking the course as well as how he has incorporated OOUX and the ORCA process into his design practice.

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UX Pathways - Season 2 Episode 5: Sophia V Prater
UX Pathways - Season 2 Episode 5: Sophia V Prater
Sophia V. Prater

In this interview with Sophia Prater on the UX Pathways Podcast, Sophia talks about how she got into UX back in 2008 and gets up on her soapbox about how the UX industry is failing and how UXers are often set up to design in the dark. If you are interested in the OOUX Masterclass, make sure to stay until the end.

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How to start any UX Project (It’s NOT sketching User Flows)
How to start any UX Project (It’s NOT sketching User Flows)
Sophia V. Prater

In this article, Sophia outlines why it's a bad idea to start UX projects with task flows and how OOUX can provide the framework you need to get started with any design project, no matter the complexity.

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Leading an OOUX workshop
Leading an OOUX workshop
Delyanka Sirakova

Learn how Delyanka and her team of OOUXers put on a 4-hour conference workshop on OOUX. If you are looking for inspo to run your own workshop, this article's got it.

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The OOUX Launch Guide
The OOUX Launch Guide
Sophia V. Prater

In this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.

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How Mapping Relationships Can Save the World
How Mapping Relationships Can Save the World
Sophia V. Prater

With the theme of "Sustainability in Design" at UX Sofia's 2022 conference, Sophia answers the question: "How can OOUX contribute to solving the climate crisis…or saving endangered species…or cleaning our oceans and air? Or…all of the above?" It all comes down to exposing the truth about the inner workings of the world by mapping connections and relationships.

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Prioritizing Prioritization for Product Designers
Prioritizing Prioritization for Product Designers
Sophia V. Prater

In this article, Sophia answers a common question about the ORCA process. Should the Prioritization Round come before the detailed work of the Requirements Round? Why not do all the trimming first, and then focus the detailed work on what’s left over?

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A Conversation about OOUX and Its Relationship with Content Modeling
A Conversation about OOUX and Its Relationship with Content Modeling
Caroline Sober-James

In this interview, Marcelo from Headless Creator talks to OOUX Strategist Caroline Sober-James about OOUX and its benefits, the 15-steps of the ORCA process, and the parallels between OOUX and Content Modeling. NOTE: you’ll need to sign up for a free Headless Creator account to watch this interview.

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Design Thinking Games Podcast with Sophia Prater
Design Thinking Games Podcast with Sophia Prater
Sophia V. Prater

Sophia was interviewed by Service Designer, Michael Schofield, and UX Designer, Tim Broadwater, for their podcast, Design Thinking Games, a podcast that “examines the player experience of board games, pen and paper roleplaying games, live action games, and video games.” In this episode, they discuss the game-like aspects of OOUX and the guys give their play-tested review of the OOUX card game.

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OOUX Happy Hour: Running ORCA Sprints with Allie Ofisher
OOUX Happy Hour: Running ORCA Sprints with Allie Ofisher
Allie Ofisher

During this Happy Hour, we will learn about applying the ORCA process in sprints to gather domain knowledge and start scoping a project from the ground up. Allie will share tips for preparing one yourself — including what went well, what mistakes she made and wants you to avoid, and resources from Notion and Miro to help you conduct your own.

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OOUX Happy Hour: Enterprise OOUX: Prioritization, Business Process Modeling, and Libraries
OOUX Happy Hour: Enterprise OOUX: Prioritization, Business Process Modeling, and Libraries
Maria Garcia

In this happy hour, Certified OOUX Strategist, Maria Garcia, will discuss how she has approached object mapping a system that has tens if not hundreds of legitimately important objects that have complex relationships with one another.

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Grow your application, not your information architecture
Grow your application, not your information architecture
Matthias Dittrich

How an OOUX approach can help keep the IA lean and simple while scaling your application.

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OOUX Happy Hour: OOUX Methods Beyond the Object Map with Lauren Stone
OOUX Happy Hour: OOUX Methods Beyond the Object Map with Lauren Stone
Lauren Costa Stone

OOUX isn't just a process; it teaches you a new, more practical, comprehensive approach to product, design, and development work and improves your overall skills. Let's talk about integrating OOUX into your UI and feature work. In this happy hour, we will go beyond the object map and explore some practical tips and tricks by reviewing some real-world examples.

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Using Object Oriented UX in user research — it can be done!
Using Object Oriented UX in user research — it can be done!
Dani Nordin

Can the Object Map used to facilitate user research?

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The ORCA Sprint Outline in Notion
The ORCA Sprint Outline in Notion
Sophia V. Prater

This duplicate-able Notion template gives you a detailed outline for running an ORCA Sprint. The ORCA Sprint framework give you a formula for taking a team through a week of OOUX exercises aligning to the ORCA Process.

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What is OOUX?
What is OOUX?
Rik Williams

A collection of beautifully prepared slides from Rik's presentation to Sony PlayStation on what OOUX is, where it fits in information architecture practice, and how to execute it.

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Design your UX Strategy with JOCO (JTBD Objects & Coordinated Opportunities )
Design your UX Strategy with JOCO (JTBD Objects & Coordinated Opportunities )
Fredy Pascal
by Fredy Pascal

Fredy shares an in-depth article on defining business and product goals and more with JTBD (job to be done), OST (opportunity solution trees), and OOUX!

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Introducing ORCA: The Third Diamond in your UX Process
Introducing ORCA: The Third Diamond in your UX Process
Sophia V. Prater

ORCA is a 15-step meat-grinder of a process: put good research in one end and out the other, get clarity, structure, and everything you need to go into interaction design with confidence. It’s an iterative process that helps you synthesize research into naturally-intuitive UX. You need ORCA, the third diamond in your "double-diamond" design process.

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Three Ways to Future-Proof Your Webflow CMS
Three Ways to Future-Proof Your Webflow CMS
Luke Prater

In his second article on creating an object-oriented CMS in Webflow, Luke Prater, CTO of Rewired UX, discusses three ways to future-proof your Webflow CMS.

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Five Signs You’re Practicing Advanced UX
Five Signs You’re Practicing Advanced UX
Sophia V. Prater

What does leveling up look like when you’re drilling down? In other words, what does it mean to practice advanced UX without “manager” or “director” in your title? If you ask 10 experienced UXers you will probably get 10 different answers. But, for what it’s worth, here are my top five.

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Episode 033 - The ORCA Sprint with Sophia V. Prater
Episode 033 - The ORCA Sprint with Sophia V. Prater
Sophia V. Prater

In this solo episode of the podcast (and final episode of this season), Sophia talks about a new concept called "The ORCA Sprint." A week-long OOUX journey teams can take to tackle their projects head-on with the methodology of ORCA (tackling objects, relationships, calls-to-action, and attributes).

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Creating an Object-Oriented CMS with Webflow
Creating an Object-Oriented CMS with Webflow
Luke Prater

Luke Prater, CTO of Rewired UX, writes his first Medium article about the OOUX-ing of OOUX.com (no pressure!).

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OOUX Happy Hour: Leveraging Airtable as a CMS with Keith Rich and Anthony Gallo
OOUX Happy Hour: Leveraging Airtable as a CMS with Keith Rich and Anthony Gallo
Keith Rich, Anthony Gallo

Keith Rich and Anthony Gallo — a dynamic design/dev duo from Think Company who leverage OOUX in their work — recently started used Airtable as a content and data management solution. After a bit of experimenting, they quickly realized the benefits. Content consolidation, a well-documented API, and accessible project management round out the benefits.

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The OOUX Figma Component Library
The OOUX Figma Component Library
Dani Nordin

Certified OOUX Strategist, Dani Nordin, created a library of OOUX Components in FIGMA that you can copy for use in your own personal projects. The components include notations on Nested Objects with icons for Metadata and Core Content to represent the types of fields. She also included a handful of common CTAs complete with icons. Feel free to duplicate and adapt for your projects!

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The Whimsical ORCA Collab Hub
The Whimsical ORCA Collab Hub
Sophia V. Prater

Collaborating remotely? This Whimsical template, which includes Discovery, Requirements, and Prioritization rounds, is an upgrade from our popular MURAL ORCA Discovery template. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes. This template includes video tutorials covering each step of the process.

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Episode 032 - How to "Dev-ign" with Keith Rich and Anthony Gallo
Episode 032 - How to "Dev-ign" with Keith Rich and Anthony Gallo
Anthony Gallo, Keith Rich

In this episode of the podcast, Sophia chats with Keith and Anthony about how they discovered OOUX, how they use it at Think Company, and what it means to "dev-ign."

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OOUX Happy Hour: Noun Foraging with Rik Williams, Sophia Prater, and Robots
OOUX Happy Hour: Noun Foraging with Rik Williams, Sophia Prater, and Robots
Rik Williams, Sophia V. Prater

In this month’s Happy Hour Sophia Prater (your host and chief evangelist for OOUX) will be introducing what noun foraging is, where it fits into the ORCA process, and some of the best places to go foraging. Next, Rik Williams, UX Architect and Certified OOUX Strategist, will introduce a software-based method to mine diverse content sources. Plus a fun design challenge!

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Episode 031 - Applying Value Paths to OOUX with Samuel Hulick
Episode 031 - Applying Value Paths to OOUX with Samuel Hulick
Samuel Hulick

In this episode, Sophia and Samuel chat about Value Paths and how they hone in on the deeper value of our products. Listen as they lay this lens over a medical prescription app design challenge, the Headspace onboarding experience, and even OOUX.com's offerings.

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Information Archaeology for Information Architects
Information Archaeology for Information Architects
Sophia V. Prater

What do archaeology and information architecture have in common? More than you think. In this short article, Sophia outlines the similarities and makes a tongue-in-cheek case for why information architecture should probably be renamed "information archaeology."

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Episode 030 - Why designers should “dev” with Caroline Sober-James
Episode 030 - Why designers should “dev” with Caroline Sober-James
Caroline Sober-James

In this episode of the podcast, Sophia and Caroline discuss why designers should cultivate empathy toward developers, how to be "a designer devs swoon over," and how quickly Caroline's conversations with developers turn into "OOUX lovefests."

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OOUX Happy Hour: Content Ecosystem Mapping with Scott Kubie
OOUX Happy Hour: Content Ecosystem Mapping with Scott Kubie
Scott Kubie

During this happy hour (12pm EST!) we will learn about applying content ecosystem mapping, a specialized form of concept modeling, to drive clarity and alignment on large, complex digital strategy projects. We'll have a live, interactive demonstration of the technique based on some concepts in the OOUX universe, just for fun.

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Object-Oriented UX is the missing link for XR experiences
Object-Oriented UX is the missing link for XR experiences
Sophia V. Prater

XR (Extended, Virtual, and Augmented Reality) is traditionally a field saturated with game designers, animators, 3D modelers, and developers. But what is the role of UX design in the coming XR revolution? In this article, Sophia explains why "UX for XR" author, Cornel Hillman, believes Object-Oriented UX is the "missing link" for UX in XR.

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Episode 029 - Mapping Content Ecosystems with Scott Kubie
Episode 029 - Mapping Content Ecosystems with Scott Kubie
Scott Kubie

In this episode of the podcast, Sophia and Scott discuss is-ness versus ought-ness, the rhetorical nature of creating a content ecosystem, plus how exactly one goes about making a content ecosystem map.

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Benefits of OOUX
Benefits of OOUX
Rik Williams

Certified OOUX Strategist, Rik Williams, has outlined 19 benefits of OOUX for the user-centred and mental model-based information architecture of data-rich products, services and systems. If you need ammunition for selling OOUX at your company, this article is a fantastic mine of stakeholder-whispering postulation.

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OOUX Happy Hour: Objects, Information, and Meaning with Marsha Haverty
OOUX Happy Hour: Objects, Information, and Meaning with Marsha Haverty
Marsha Haverty

Marsha and her team work to help designers focus on their creation process, instead of spending time managing files and versions of files — and files within files. And files that don't play nice with other files. They are wrangling constantly increasing complexity — and they are leveraging Object-Oriented UX to do it. In this talk, Marsha will show us OOUX through her expert eyes.

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Why I became OOUX-certified
Why I became OOUX-certified
Allie Ofisher

The challenges of working in UX are often "intimidating and overwhelming." Allie Ofisher shares how getting certified in OOUX transformed her process and gave her stronger confidence.

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Marisa's Whimsical ORCA Discovery Template
Marisa's Whimsical ORCA Discovery Template
Marisa Montaldi

The ORCA Discovery Template should be available on as many tools as possible. So here's one for Whimsical, courtesy of Certified OOUX Strategist, Marisa M. 🙌

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Object Guide Printable Worksheets
Object Guide Printable Worksheets
Marisa Montaldi

A super helpful set of ORCA Object Guide worksheets made by Certified OOUXer Marisa M. 🙌 Download them here, then print them out and use them! She even included a helpful Object Guide key to help you make the most of them.

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Design things I do every day now that I didn’t do a year ago
Design things I do every day now that I didn’t do a year ago
Mary Mahling Carns

As Mary looked back at the past year, it occurred to her that it was a year of big changes in the things that she did on a daily basis. Some changes were big and some were more granular, but it reminded her that, as a designer and as a person, she is capable of learning and change.

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Episode 028 - Metaphors and Moment Prisons with Lou Rosenfeld
Episode 028 - Metaphors and Moment Prisons with Lou Rosenfeld
Lou Rosenfeld

In this episode of the podcast, Sophia and Lou discuss why portals should be banned, what precisely is the definition of "moment prison," and why we shouldn't get emotional about our professional metaphors.

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The missing team name in Microsoft Teams
The missing team name in Microsoft Teams
Dimiter (Jimmy) Simov

In microsoft Teams, the TEAM object is pretty confusing and disorienting, expecially when first joining. OOUXer Jimmy Simov of SAP exposes in detail what's wrong and shows us how an OOUX approach can help.

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Episode 027 - OOUXing Whiskey with Steve Smith
Episode 027 - OOUXing Whiskey with Steve Smith
Steve Smith

Steve is a software engineer, a UXer, and a serial entrepreneur. His early company, Ordered List, was acquired by GitHub and after a long stint as a product designer at GitHub, we met when we were both consulting to NineLabs. He is the founder and lead designer at Box Out Designs, which is basically Canva for the sports industry.

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UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
Sophia V. Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

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OOUX Happy Hour: Align, co-create, and reduce rework with Object-Oriented UX
OOUX Happy Hour: Align, co-create, and reduce rework with Object-Oriented UX
Sophia V. Prater

In this talk given at the 2021 No Code Conference, produced by Webflow, you’ll learn the basics of OOUX and how it can help teams achieve a shared understanding of scope, strategically structure content, and shine light on hidden complexity — reducing rework in the process.

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Figma ORCA Discovery Template
Figma ORCA Discovery Template
Marcelo Brasileiro

The ORCA Discovery Template should be available on as many tools as possible. So here's one for Figma, courtesy of Certified OOUX Strategist, Marcelo Brasileiro. 🙌

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The Dawning of OOUX - CNN Election Results 2012: An Object-Oriented UX Case Study
The Dawning of OOUX - CNN Election Results 2012: An Object-Oriented UX Case Study
Sophia V. Prater

This article is part of a series of case studies that follow my journey of practicing and refining my Object-Oriented UX process. In many ways this project is where my career as a designer of the design process really began. It was a project of many firsts: my first responsive design, my first time working very closely with the development team, and my first real system design.

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A Victory Lap for OOUX - CNN Election Results 2016: An Object-Oriented UX Case Study
A Victory Lap for OOUX - CNN Election Results 2016: An Object-Oriented UX Case Study
Sophia V. Prater

This article is part of a series of case studies that follow my journey of practicing and refining OOUX. I hope you are ready to continue the CNN Elections saga after I returned to the newsroom — three years after leaving the team. In this case study, I talk about the struggles of pushing for collaboration and research, content-based navigation, Skeuomorphism 2.0, stage diagrams, and more.

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Episode 026 - Atomic Design and OOUX with Brad Frost
Episode 026 - Atomic Design and OOUX with Brad Frost
Brad Frost

As you probably know, Brad Frost is the author of "Atomic Design," the creator of pattern lab, and a design systems advocate and educator. In this episode of the podcast, Sophia and Brad discuss how technology is like a river, why it's important for everyone on a project to have a shared language, and how design systems are like furniture parts.

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Miro ORCA Discovery Template Kanban Style
Miro ORCA Discovery Template Kanban Style
Allie Ofisher

The ORCA Discovery Template should be available on as many tools as possible, and especially tools that designers are naturally in and out of all day. One of the most-used tools for many is Miro. Using Miro's built-in kanban tool, Allie Ofisher has created a super useful template for object-mapping.

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Stop thinking about flows, start thinking about objects
Stop thinking about flows, start thinking about objects
Matthias Dittrich

An object-oriented UX approach helps build scalable and consistent systems. Dittrich proposes an “object-oriented” approach that models the user experience around the content elements. A mindset that helps you to keep the UI scalable and consistent.

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Episode 025 - Bridging Development and Design with Miriam Suzanne and Sondra Eby Eisenstat
Episode 025 - Bridging Development and Design with Miriam Suzanne and Sondra Eby Eisenstat
Miriam Suzanne, Sondra Eby

In this episode of the podcast, Sophia, Sondra, and Miriam discuss the adaptability of the ORCA process for teams, the coming innovations of container queries in CSS, and how OOUX facilitates a fruitful, continuous conversation between designers and developers.

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OOUXing a UFO Network
OOUXing a UFO Network
Lauren Costa Stone

Certified OOUX Strategist, Lauren Stone, uses OOUX and the ORCA process to help the Mutual UFO Network (MUFON) to rebrand its image in order to adopt a more modern look and exhibit more credibility. The new brand strategy aims to attract younger, and more diverse members while establishing a more inclusive culture.

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Episode 024 - Value Paths and OOUX with Samuel Hulick
Episode 024 - Value Paths and OOUX with Samuel Hulick
Samuel Hulick

Samuel Hulick runs UserOnboard, where he researches, writes about, and implements successful user onboarding for companies around the world. In this episode of the podcast, Sophia and Samuel discuss how OOUX helped with a crisis of faith, how there's more than one way to learn to ride a bike, and why the right objects at the right time are the answer to good UX.

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How to Sell UX Research with Two Simple Questions
How to Sell UX Research with Two Simple Questions
Sophia V. Prater

It’s why so many UX designers are frustrated in their job and why many projects fail. It’s also why we often can’t sell research: every decision-maker is confident in their own mental picture. In this article, Sophia shows you how to collaboratively expose misalignment in your team’s shared understanding by bringing them together around two questions. What are the objects? How do they relate?

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Miro ORCA Discovery Template
Miro ORCA Discovery Template
Laurel Franciose

Laurel Franciose originally created this template for her team at @Adobe, but it's now available to all! The OOUX ORCA Process canvas offers a way to follow the steps outlined for an Object-Oriented UX workshop. The ORCA process is a fantastic way to detangle complex design problems and create intuitive user experiences.

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OOUX Happy Hour: The ABCs of Getting Buy-in for OOUX with Kristen Kite
OOUX Happy Hour: The ABCs of Getting Buy-in for OOUX with Kristen Kite
Kristen Kite

This talk will arm you with practical advice on how to take your OOUX knowledge to the next level: bringing your teammates’ perspectives and brainpower into the process.

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Episode 023 - Understanding the System with Cassie Eddy and OOUX
Episode 023 - Understanding the System with Cassie Eddy and OOUX
Cassie Eddy

Cassie Eddy is a UX Designer and Researcher at Health Catalyst in Boston. She is also a Certified OOUX Strategist and active mentor in the OOUX Certification Program. In this episode of the podcast, Sophia and Cassie discuss learning to code, the information architecture of Crossfit, and how OOUX can help with combining passions in career and life.

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How to build a better product using Object-Oriented UX: Part Two
How to build a better product using Object-Oriented UX: Part Two
Nicole Davis

In Part 2 of her series on better product design using OOUX, Nikki takes you through the nitty-gritty on how to hit the ground running using OOUX and the ORCA process in your work to create better products by defining a system of objects before jumping into task flows and interaction design.

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A Content Model Is Not a Design System
A Content Model Is Not a Design System
Mike Wills

Content models have to serve a variety of delivery channels, each more outlandish than the last. But why do many content models still look more like design systems rather than reflecting structured data? Mike takes us on a personal journey as he examines his own experiences and invites us to conceive content models that articulate meaning and group related content together for use on any channel.

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Episode 022 - Introducing object-oriented thinking to LinkedIn with Harrison Wheeler
Episode 022 - Introducing object-oriented thinking to LinkedIn with Harrison Wheeler
Harrison Wheeler

Harrison Wheeler is a Senior Design Manager at Linkedin and is the host of his own user experience design podcast: Technically Speaking. In this episode of the podcast, Sophia and Harrison discuss how OOUX provides a chance to take a principled approach to design, why social media websites are like old enterprise software, and how inheritance can be used to build user trust.

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Episode 021 - Is OOUX just a useless IA rebrand?
Episode 021 - Is OOUX just a useless IA rebrand?
Sophia V. Prater

Sophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs?

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OOUX Happy Hour: Running a UX Research Workshop with the Customer Service Team
OOUX Happy Hour: Running a UX Research Workshop with the Customer Service Team
Havana Nguyen

In this talk, Havana will walk us through why tapping the knowledge of your Customer Service team is so important and how to do it properly. You'll learn how to foster relationships with the folks who have more direct contact with the user than anyone — and get a heads-up to avoid some common pitfalls.

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Leveraging the Power of Junction Objects
Leveraging the Power of Junction Objects
Sophia V. Prater

Now that I am aware of junction objects, I use them ALL. THE. TIME. In this article, you'll learn about an OOUX-power tool that helps you solve some super-sticky data puzzles.  This "design-technical" tool improves communication and collaboration with developers, while allowing us (UX designers) to create more dynamic experiences for our users.

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Episode 020 - How to Sell UX Research with OOUX
Episode 020 - How to Sell UX Research with OOUX
Sophia V. Prater

In this episode, your host Sophia Prater flies solo to show you how to sell more UX research using Object-Oriented UX—more specifically, the first two steps of the ORCA process. We will talk about how to make your stakeholders and biz folks aware of gaps in the team’s understanding and become more invested in important questions that need to be brought to users.

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Episode 019 - OOUXing Security with Andrea Neuhoff and Kristen Kite
Episode 019 - OOUXing Security with Andrea Neuhoff and Kristen Kite
Andrea Neuhoff, Kristen Kite

In this episode of the podcast, Andrea, and Kristen talk with Sophia about their work together at Duo Security, how they have started bringing OOUX to Duo for a double whammy of complexity wrangling, and how taking all of people's weird behaviors into account helps design better online security products.

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OOUX Happy Hour: When OOUX Meets API Design: Love at First "Site"
OOUX Happy Hour: When OOUX Meets API Design: Love at First "Site"
Caroline Sober-James

Understanding APIs is becoming more and more important for UX designers. Fortunately, OOUX can help with that. Join us and our guest of honor, Caroline Sober-James to learn how you can tap into the business complexity-wrangling power of object-oriented user experience (OOUX) to plan, design, build, and deliver better APIs.

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Episode 018 - OOUXing your UX Career with Amanda Worthington
Episode 018 - OOUXing your UX Career with Amanda Worthington
Amanda Worthington

In this episode of the podcast, Sophia and Amanda talk about OOUXing your portfolio and making real connections at the UX Hustle Conference, How everything in your career has its season, and how Amanda leveraged her technical background as a civil engineer with her passion for design to build a new kind of web shop.

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Episode 017 - Using OOUX in the wild with Caroline Sober-James
Episode 017 - Using OOUX in the wild with Caroline Sober-James
Caroline Sober-James

In this episode of the podcast, Sophia and Caroline discuss why Caroline calls OOUX a power tool for digital design, what it's like to have a user call your system "seamless," and the parallels between OOUX and API design.

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Episode 016 - OOUXing Healthcare with Imogen Levy
Episode 016 - OOUXing Healthcare with Imogen Levy
Imogen Levy

In this episode of the podcast, Sophia and Imogen discuss how PDFs are bad for accessibility, why OOUX is not waterfall design, and exactly how many times you have to repeat yourself for your message to sink in.

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Episode 015 - Living in Information with Jorge Arango
Episode 015 - Living in Information with Jorge Arango
Jorge Arango

In this episode of the podcast, Sophia and Jorge discuss why the tension between top-down and bottom-up is the greatest challenge to designers, how to recognize signs that you’re working on a “greedy” product, and why social media is like a meeting that lasts forever.

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Object Mapping Quick Start Guide
Object Mapping Quick Start Guide
Sophia V. Prater

In just a single sheet of paper (front and back), this guide gives you step-by-step instructions on how to create an object map.

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Mural ORCA Discovery Template
Mural ORCA Discovery Template
Sophia V. Prater

Collaborating remotely? This MURAL template will help your team come together around the first iteration of the ORCA process: Discovery. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes. WARNING! This template provides some help text but is not completely self-explanatory. You'll want some OOUX basic training before diving in.

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OOUX Happy Hour: UX for XR (Extended Reality)
OOUX Happy Hour: UX for XR (Extended Reality)
Cornel Hillmann

In this new book, Cornel writes about how an object-oriented approach to XR can help designers create more intuitive virtual experiences. During this Happy Hour, Cornel will take us through some UX for XR best practices. He'll also walk us through a case study that showcases how OOUX was leveraged to design a crypto art/NFT VR gallery.

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The Informed Life - Sophia Prater on Object Oriented UX
The Informed Life - Sophia Prater on Object Oriented UX
Sophia V. Prater, Jorge Arango

In this conversation, Sophia and Jorge discuss OOUX and how it differs from other methodologies.

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Episode 014 - Writing is Designing with Michael Metts and Andy Welfle
Episode 014 - Writing is Designing with Michael Metts and Andy Welfle
Michael Metts, Andy Welfle

In this episode of the podcast, Sophia, Michael, and Andy discuss why team clarity brings user clarity, how new UX writers should go about developing a company voice, and why communicating trade-offs is a killer skill.

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Redefining discovery: A multi-stepped journey for a newly minted OOUX-er
Redefining discovery: A multi-stepped journey for a newly minted OOUX-er
Mary Mahling Carns

You can add OOUX to your toolset to strengthen your UX process and dramatically improve your discovery phases. In this article, Certified OOUX Strategist, Mary Mahling Carns, takes you step by step through the full process.

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Mini Project: Mars Weather App Using OOUX and the ORCA Process
Mini Project: Mars Weather App Using OOUX and the ORCA Process
Michaela Hoffman

In this article, Michaela talks about how she used the ORCA process in making a little Mars weather app using NASA’s Insight Weather API.

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Episode 013 - Taxonomy Folksonomy and Knowledge Graphs with Ahren Lehnert and Bob Kasenchak
Episode 013 - Taxonomy Folksonomy and Knowledge Graphs with Ahren Lehnert and Bob Kasenchak
Ahren Lehnert, Bob Kasenchak

In this episode, Sophia, Ahren, and Bob discuss how taxonomies differ from folksonomies, how folksonomies differ from ontologies, and how common vocabularies keep design projects on track.

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Can OOUX Revolutionize XR Design?
Can OOUX Revolutionize XR Design?
Cornel Hillmann

Immersive technologies are entering the lives of more and more users in all shapes and forms. Yet designing for these new digital worlds requires a very different approach and toolset. These are the topics we will discuss with 2 leading UX experts in the design world: Sophia V. Prater and Cornel Hillman.

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Episode 012 - Designing Resilience with Jeremy Keith
Episode 012 - Designing Resilience with Jeremy Keith
Jeremy Keith

In this episode, Sophia and Jeremy discuss how responsive design made the truth about the Internet apparent, why the invisible is hard to prioritize, and what a bad design system means for our end users.

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Episode 011 - Bringing OOUX to Microsoft with Sarah Barrett and Rachel Price
Episode 011 - Bringing OOUX to Microsoft with Sarah Barrett and Rachel Price
Sarah Barrett, Rachel Price

In this episode of the podcast, Sophia, Sarah, and Rachel discuss how to think like a library scientist, how being conventional can be a virtue, and why accessibility is good for everyone, not just the differently-abled.

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Case study: How I used OOUX to redesign Taco Bell’s online menu in a day
Case study: How I used OOUX to redesign Taco Bell’s online menu in a day
Mary Mahling Carns

Common misconception: OOUX is only good for large-scale redesigns or ground-up design work. In this quick and fun case study, Mary shows us how to OOUX a single page on Taco Bell's online ordering system.

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Episode 010 - Information Archaeology with Ren Pope
Episode 010 - Information Archaeology with Ren Pope
Ren Pope

In this episode, Sophia and Ren discuss how to build a taxonomy around cosplay, how information architecture is more like information archaeology, and why it's important to understand the context of meta metadata.

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OOUX Happy Hour: OOUX'ing your Project Management with Notion
OOUX Happy Hour: OOUX'ing your Project Management with Notion
Lisa Lombardi

If you are interested in Object-Oriented UX and are looking for ways to apply the methodologies, you're in luck! OOUX and Notion go hand-in-hand; exploring one will help you build mastery of the other. Diving into Notion is a way to apply OOUX in the wild and practice creating and manipulating systems.

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Episode 009 - Embodied Cognition with Andrew Hinton
Episode 009 - Embodied Cognition with Andrew Hinton
Andrew Hinton

In this episode, Sophia and Andrew discuss the meaning of embodied cognition, the pitfalls of being a physical creature in a digital environment, and why sometimes, creating inconsistency can help you be consistent.

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Websites are not living rooms and other lessons for information architecture
Websites are not living rooms and other lessons for information architecture
Sarah Barrett

In this article, Sarah Barrett talks about how mapping can improve digital experiences. She also tackled the 4 steps to make our digital experiences mappable.

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Creating Intuitive Designs with Object-Oriented UX: An Interview with Sophia Prater
Creating Intuitive Designs with Object-Oriented UX: An Interview with Sophia Prater
Oliver Lindberg

In this article, Sophia V Prater explains how you can use her object-oriented UX methodology to create intuitive digital products devoid of clutter. According to Sophia, broken objects are one of the biggest user experience fails.

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Designing content that caters to diverse levels of expertise
Designing content that caters to diverse levels of expertise
Harry Court

This article covers some of the challenges and approaches surrounding this focus, with particular attention to designing for the audience’s diverse levels of familiarity and expertise with the website’s underlying subject.

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Episode 008 - Designing XR via OOUX with Cornel Hillmann
Episode 008 - Designing XR via OOUX with Cornel Hillmann
Cornel Hillmann

Cornel Hillmann is a CG Artist, XR Designer, and Entrepreneur. He is the owner and creative director at Studio.CGArtist.com and Emerging Entertainment and has worked with brands including Panasonic, Jaguar, the Singapore International Film Festival, and other big names.

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24 Minutes of UX: Object Oriented UX with Sophia Prater and Joseph Duteil
24 Minutes of UX: Object Oriented UX with Sophia Prater and Joseph Duteil
Sophia V. Prater, Joseph Duteil

"Advice Giver" Sophia Prater and "Advice Seeker" Joseph Duteil discuss OOUX and how the idea is rooted in practice starting with a project for CNN in 2012, and how it has evolved into a repeatable approach, helping UXers tackle any type of app, site or software.

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Duo’s Object Oriented UX (OOUX) Design Process
Duo’s Object Oriented UX (OOUX) Design Process
Andrea Neuhoff
and Alicia Fremling

In this article, Alicia and Andrea talk about Duo’s Object-Oriented UX (OOUX) Design Process. It also tackles the 3 steps on how OOUX works.

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OOUX Happy Hour: A Journey to OOUX: Transforming Digital at Moorfields Eye Hospital
OOUX Happy Hour: A Journey to OOUX: Transforming Digital at Moorfields Eye Hospital
Imogen Levy

Imogen Levy is head of Digital at Moorfield's Eye Hospital. When she started at this large NHS network of hospitals the digital "strategy" was basically to move all print material to PDFs. So, Imogen had significant educating and evangelizing to do. In this case study (and success-story-in-progress), imogen candidly shares how she is transforming content, structure, and minds with OOUX.

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OOUX — from theory to practical implementation. Tips and shortcuts to the process.
OOUX — from theory to practical implementation. Tips and shortcuts to the process.
Gabriela Ospina

Gabriela identifies strategic ways to implement OOUX in organisations in a way that’s transforming rather than exhausting.

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Getting Curious about Complexity with Object Oriented UX
Getting Curious about Complexity with Object Oriented UX
Sophia V. Prater

All too often, we end up brushing complex business rules and information architecture aside in the name of “low fidelity.” In this talk, Sophia goes over four main sources of complexity and how Object-Oriented UX can help wrangle them. You’ll learn about the tough questions you should be asking early on—to make the rest of the project easier and more successful.

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My journey to OOUX and how it is transforming digital for public sector hospital
My journey to OOUX and how it is transforming digital for public sector hospital
Imogen Levy

By following the OOUX process, NHS Moorfields has been able to truly focus on what is important to users. Led by Imogen, It is now investing in a large digital transformation project. This case study explains how OOUX has been a key catalyst for getting buy-in into this.

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The OOUXer Manifesto
The OOUXer Manifesto
Sophia V. Prater
and the OOUX community

What makes an OOUXer? What do OOUXers aspire to? This list of 15 values and principles can help you understand what it means to add OOUX to your professional skillset.

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The OOUX Certification Course: My Review
The OOUX Certification Course: My Review
Lindsay Sutton

"The course gave me so much more confidence in my skills as a UX designer." In this article, Lindsay shares her experience with the OOUX certification program, how it helped her improve as a UX designer, and how it improved her confidence in her own professional abilities.

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The Full Stack Design System
The Full Stack Design System
Emmet Connolly

Emmet Connolly (who brought OOUX training to Intercom back in 2016) write about how design systems need to be object-oriented, and how they are working toward that goal at Intercom.

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Episode 007 - Building Design Systems and Systems for Building Designers with Ben Callahan
Episode 007 - Building Design Systems and Systems for Building Designers with Ben Callahan
Ben Callahan

In this episode, we are revisiting the December 2019 episode with Ben Callahan. Ben is a design system expert and the founder and president of Sparkbox. At Sparkbox, Ben has created an amazing workplace that facilitates learning, exploring, asking questions, and pet projects.

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Designing an iOS App for Brooklyn Cat Cafe
Designing an iOS App for Brooklyn Cat Cafe
Lisa Lombardi

A Brooklyn Cat Cafe needed a mobile app to help cat adopters find great matches and increase the number of adoptions, plus consolidate the many tools they use into one app. Follow along with this fun and comprehensive case study as Lisa wields OOUX to unite hopeful kitties with their forever homes.

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OOUX Happy Hour: OOUX Deep Dive: Unlocking the Permissions Problem
OOUX Happy Hour: OOUX Deep Dive: Unlocking the Permissions Problem
Amy White

If you want to take a deep dive into the OOUX process, Amy White will show us how to use the ORCA method to think through privacy and permissions across an entire application - before designing any screens.

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Episode 006 - Object-Oriented UX in Business and in Games with Caroline Sober-James (Rerun)
Episode 006 - Object-Oriented UX in Business and in Games with Caroline Sober-James (Rerun)
Caroline Sober-James

Caroline Sober-James has journeyed from database architect to UX designer to a fellow object-oriented UX evangelist. We look at how OOUX can help with client meetings as well as debate how OOUX applies to fantasy games, board games, and classic Nintendo.

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Episode 005 - Content Modeling with Carrie Hane
Episode 005 - Content Modeling with Carrie Hane
Carrie Hane

In this episode, Sophia and Carrie discuss what exactly a content model is, why navigation is the most volatile layer of the content stack, and IA in UX education.

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OOUX Taste Test
OOUX Taste Test
Sophia V. Prater

Start here! Sophia talks through the top frustrations that she hears from UX designers and explains how OOUX can help. If you are enduring pixel-pushing sans strategy, an overwhelm of complexity, stakeholder buy-in, communicating with developers...OOUX is the answer!

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OOUX Happy Hour: OOUXing your UX Portfolio
OOUX Happy Hour: OOUXing your UX Portfolio
Amanda Worthington

Is your portfolio the Boogeyman under your bed? Banish the Boogeyman with Amanda. She’ll walk us through some common portfolio pitfalls and show us how to combine self-discovery, Object-Oriented UX, and Webflow to take your portfolio from incomplete, hot mess, or cookie cutter to confident, clear, and uniquely you!

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Episode 004 - OOUX As A Foundation For Interaction Design
Episode 004 - OOUX As A Foundation For Interaction Design
Sophia V. Prater

In this episode, Sophia takes us on an audio walk-through of the "calls-to-action" methodology of her ORCA process. She will guide you through how to get started designing complex systems, how to make a CTA Matrix that's based on real-world objects, and why doing so will pay dividends.

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Episode 003 - Putting Your Components in Context with Dan Mall
Episode 003 - Putting Your Components in Context with Dan Mall
Dan Mall

Dan Mall is one of the leading experts in design systems. In this episode, learn how to start a design system project the right way, the pros and cons of “flexible cards” which can lead to what I call masked objects, and how OOUXers can create a ton of value on a design system team.

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An Introduction to Object-Oriented UX and How to Do It
An Introduction to Object-Oriented UX and How to Do It
Lindsay Sutton

Lindsay gives a step-by-step walk-through of the ORCA OOUX design process, breaking down each round from discovery and requirements, to prioritization and prototyping, all while simultaneously designing an online coffee shop experience.

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Episode 002 - Get Your Hands Dirty With the ORCA Process
Episode 002 - Get Your Hands Dirty With the ORCA Process
Sophia V. Prater

This episode is an audio WORKSHOP that’s going to teach you the basics of OOUX and the ORCA process. If you listened to the first episode, you should have a zoomed-out, big picture Idea of what OOUX is all about. But in this episode, you’ll actually get to practice OOUX!

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Using object-oriented user experience for software development
Using object-oriented user experience for software development
Eduard Khristus

This is a great article about how OOUX can be used from a software development perspective. Eduard also has some interesting techniques for documenting Attribute Requirements.

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Episode 001 - An Updated Look at "Object Oriented UX," the Article
Episode 001 - An Updated Look at "Object Oriented UX," the Article
Sophia V. Prater

October 20, 2015 was when Sophia's article on OOUX debuted on A List Apart. In this episode of the podcast, Sophia shows you how her philosophy and process have changed since then and how OOUX was forged in the crucible of CNN Election Night 2012.

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OOUX Happy Hour: Quantum Content
OOUX Happy Hour: Quantum Content
Ekaterina Mitova, Dimiter (Jimmy) Simov

In this presentation, you will: Learn the three basic needs that humans have in any place: orientation, consistency, and organization. See a lot of examples that illustrate these needs in various places. Learn about content superposition.

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UX Portfolio Power Play
UX Portfolio Power Play
Amanda Worthington

This six-week course will take your portfolio from incomplete, hot mess, or cookie cutter, to confident, clear, and uniquely you! Learn to set yourself up for success so that you can continuously update your portfolio without having crisis moments down the road. Say buh-bye to overhauling your website every 3-6 months and hello to sustainable design! ENROLLMENT IS NOW OPEN!

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OOUX Happy Hour: The Magic of UX Grammar
OOUX Happy Hour: The Magic of UX Grammar
Daniel Rosenberg

In Dan's Lecture, he will give us a tour of his UX Magic framework, focusing on the foundation: UX Grammar. You'll learn how to create an Action-Object Matrix that illustrates the "conceptual grammar" of your system. Then, to reduce cognitive load (and screens!) you'll learn to compress that matrix, making it as dense as possible.

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“Don’t dead him!” Why verbs are hard and what it means for our UX process
“Don’t dead him!” Why verbs are hard and what it means for our UX process
Sophia V. Prater

You name the language, human babies learn nouns easier and faster than verbs. In this article, Sophia explores research conducted by Dedre Gentner and lays out how her finding are relevant and important in the world of UX.

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How OOUX will Transform Your Product Design Thinking (OOUX for Biz)
How OOUX will Transform Your Product Design Thinking (OOUX for Biz)
Sophia V. Prater

Need to convince a boss or a business stakeholder on the value of OOUX? This talk speaks directly to leadership about how OOUX can help save time and money.

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Connecting the Hairy Bikers to Moorish Meatballs: A Recipe for Contextual Navigation
Connecting the Hairy Bikers to Moorish Meatballs: A Recipe for Contextual Navigation
Sophia V. Prater

The BBC has been basing their website design on domain models for over a decade. In OOUX, the design process focuses on objects, relationships, calls-to-action, and attributes. In this article, Sophia discusses how BBC Food is using OOUX to create a superb user experience on their website.

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Object-Orient Your Design System
Object-Orient Your Design System
Sophia V. Prater

"OOUX and Design Systems, a match made in design heaven." Object-Oriented UX should be an organizing principle for your Design System. In this article, Sophia talks about how OOUX improves the process of creating a Design System.

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Words matter during times of uncertainty
Words matter during times of uncertainty
Allison Biesboer

Allison is a content designer, content strategist, editor of the IBM Design Medium Publication. After COVID-19 hit, Allison started thinking about how to apply what she learned in a recent OOUX workshop to COVID-19 safety messaging.

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Talking through Action-first Design
Talking through Action-first Design
Sophia V. Prater

In this quick interview before the Design Content Conference in 2019, Sophia Prater talks through the biggest danger of designing "actions-first", using an example from her Edtech days.

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Three Reasons OOUX is a Game Changer for Your Digital Design Projects
Three Reasons OOUX is a Game Changer for Your Digital Design Projects
Caroline Sober-James

OOUX has become a design power tool and it’s something you should know about if you’re interested in offering a better digital user experience for your customers. Learn how OOUX helps you build things your users can understand, simplifies and declutters your design, and fosters better projects and happier teams.

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UX for Lizard Brains (the Talk!)
UX for Lizard Brains (the Talk!)
Sophia V. Prater

Sophia outlines the four principles of intuitive design and goes deep on the subject of messy objects. Stay tuned 'til the end, when Sophia does a live demo introducing her iterative ORCA process (Objects, Relationships, Capabilities, and Attributes)!

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Object Modeling for Designers: An Introduction
Object Modeling for Designers: An Introduction
Heidi Adkisson

Design systems are essential, but what Heidi shows in this article is that a design system alone, particularly if it’s primarily a component level design system, does not guarantee a simple, consistent experience. Heidi Adkisson shows us how to create a 'narrative' object model and dives deep into four main types of relationships.

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A daring digital tool for a traditionally analog audience
A daring digital tool for a traditionally analog audience
Mariana Garcia

In this article, Mariana talks about the software she uses for UX/UI. This software is called Drooms which is a virtual data room that caters to a very niche audience: Lawyers.

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Adobe Blog: OOUX Review of EdX.org's Connected Content
Adobe Blog: OOUX Review of EdX.org's Connected Content
Sophia V. Prater

Examine how EdX accomplishes a refreshingly natural browsing experience — curious users can navigate from subject, to course, to instructor, to school, and back again without ever needing to pick through the hierarchical main navigation. This is one of the primary principles of object-oriented user experience (OOUX): contextual navigation through object relationships.

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Designing Digital Objects: A Crash Course in Object-Oriented UX
Designing Digital Objects: A Crash Course in Object-Oriented UX
Sophia V. Prater

In this talk at the Design & Content Conference in Vancouver, Sophia explains how OOUX can help you avoid the UX fails that confuse and frustrate users. Stay tuned because in the last third of the talk, Sophia gives a sneak-peek into her OOUX process and how to use Webflow to build CMS prototypes.

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Designing Connected Content
Designing Connected Content
Carrie Hane
and Mike Atherton

This book is spot-on, teaching readers about the importance of understanding the domain and how objects connect in the context of that domain. If you want to create products that are more future-proof and intuitive, this book is a must-read. It's (almost) 100% in-line with the principles of OOUX!

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UX for Lizard Brains
UX for Lizard Brains
Sophia V. Prater

In the digital world, anything is possible. But if digital-space interfaces stray too far from our expectations, users will become unsure, confused, and unhappy. This article spells out why we should design with lizard brains in mind to create intuitive interfaces. (In OOUX, we have a new definition for a Broken Object. In this article, think of the Broken object as a mean Shapeshifter.)

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The Full-Stack Design System on The Intercom Podcast
The Full-Stack Design System on The Intercom Podcast
John Collins, Emmet Connolly

Emmet Connolly is an advocate of the "full-stack design system", basically a design system that is rooted in a clear, shared conceptual model. "You shortcut a lot of extra thinking once you start with, “What does this object need to be?”' AGREED. In a hurry? Skip to min 9 to cut to the chase.

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Object-Oriented UX Interactive Lecture
Object-Oriented UX Interactive Lecture
Sophia V. Prater

This is a full-length, 90-minute Object-Oriented UX talk delivered in Warsaw, Poland during the MCE conference. Strap in and enjoy!

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The Object-Oriented User
The Object-Oriented User
Sophia V. Prater

Look into how users understand and process their world, how thought, communication, understanding, and perception are all object-oriented, and how when digital design aligns with real-world objects, better UX is the result.

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Taming Complexity with Object-Oriented UX
Taming Complexity with Object-Oriented UX
Sophia V. Prater

In this talk for the QCon Developer Conference, Sophia discusses all the factors that cause complexity, the three key ways to wrangle it, and how to fix it with Object-Oriented UX. She talks about how to "cheat" on our IA, reduce moving parts, and stop arguing so much about features and functionality.

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OOUX: A Foundation for Interaction Design
OOUX: A Foundation for Interaction Design
Sophia V. Prater

Interaction design helps users get things done in digital spaces. For UX designers, it's where we choreograph all the users' doing; the verbs. But what are the things being "done to"? Learn how defining your nouns (objects) first will set you up for more intuitive interaction design.

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Lightning Talk! An OOUX Explainer and Case Study
Lightning Talk! An OOUX Explainer and Case Study
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by Matt Martin

A real world example of how object oriented UX was put in practice for the ITHAKA S+R redesign for project scoping and information design.

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Object-Oriented UX: a Post-Publication Retrospective
Object-Oriented UX: a Post-Publication Retrospective
Sophia V. Prater

Sophia reflects on the value of pushing your content, getting it out there, and telling imposter syndrome to take a hike.

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Object-Oriented UX
Object-Oriented UX
Sophia V. Prater

The original OOUX manifesto. You'll learn why designing "objects first" is pivotal and how it helps you define the core structure of your system. The process has evolved over the years into Sophia's ORCA process, but this 2015 article is still a great place to start.

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Understanding Context
Understanding Context
Andrew Hinton

This is a book that I wish I had written! My weathered copy of this book is packed with highlights, scribbles in the margins, and dogeared pages. It's not an easy read (some passages I had to read 3 times) but it's fascinating for anyone serious about information architecture and how laws of perception and understanding should drive our IA designs.

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Content in a Zombie Apocalypse
Content in a Zombie Apocalypse
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by Karen McGrane

Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes. Hordes of them descend on our cities every day. We're outmatched. There aren't enough designers and developers to battle every platform or editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content.

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Beyond the Polar Bear
Beyond the Polar Bear
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by Mike Atherton

Mike did an excellent case study on how the BBC used Domain-Driven Design (a grandparent of OOUX) to revolutionize how the BBC creates, manages, publishes, and displays their massive trove of media. He reminds us that users "are not interested in a video, [they] are interested in what the video is about. [They] are interested in real things—real world things."

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It's time to Adopt Object-Oriented Thinking
It's time to Adopt Object-Oriented Thinking
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by Paul Boag

Have you heard the term "Object-Oriented?" Thought maybe it only applies to developers and techies? Think again. Paul makes the case that it's just about time we all started getting on board the Object-Oriented thought train as a way of viewing and deconstructing systems.

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The Cognitive Abilities of Human Beings - Why Some Things are so Darn Hard!
The Cognitive Abilities of Human Beings - Why Some Things are so Darn Hard!
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by Janne Jul Jensen, Ph.D.

Software engineer, UXer, and researcher Dr. Jensen explains Gestalt psychology and why it's relevant to the design of intuitive software. She gives great arguments that remind us to avoid shapeshifters and masked objects!

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Modeling Structured Content
Modeling Structured Content
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by Mike Atherton

These are MIke Atherton's slides for his 2013 "half-day introduction to content modeling and the creation and management of structured, adaptive content" workshop. Delivered at IA Summit 2013.

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Object-focused vs Task-focused Design
Object-focused vs Task-focused Design
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by Everyl Yankee

A classic piece on task-oriented navigation vs object-oriented navigation that deftly references more classic pieces of writing on the subject.

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Content Everywhere
Content Everywhere
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by Sara Wachter-Boettcher

Care about content? As devices and channels multiply and users expect to share information quickly, we need content that can go more places, more seamlessly. "Content Everywhere" will help you start making content more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

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Object-Oriented GUIs are the Future
Object-Oriented GUIs are the Future
Tom Dayton
by Tom Dayton

Tom Dayton currently consults through his company, Presto Innovation. He counts silicon valley startups and being an 11-year NASA Ames Research Center veteran among his many impressive professional accomplishments. In this article he outlines our ubiquitous computer future, and guess what? It's object-oriented.

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Content Modelling: A Master Skill
Content Modelling: A Master Skill
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by Rachel Lovinger

OOUX stands on the shoulders of giants! Lovinger was writing about content modeling back in 2012, pioneering the ideas of structured content.

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