Frameworks don’t kill creativity — they set it free. In this episode, we're breaking down why UX designers who jump into UI too soon miss the real opportunity for innovation. I’ll show you how ORCA (Objects, Relationships, Calls-to-Action, Attributes) gives you real material to build with — fueling true creativity, better ideas, and a serious competitive edge.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this more personal solo episode, Sophia shares how she uses OOUX to help her learn and understand complicated things faster, why it's important to budget for and invest in self improvement, plus why OOUX is great for helping you step away from the screens to embody what you're trying to understand.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenUX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenThe UX job market is rough. Veterans are being laid off, juniors are struggling to find jobs, and yet, digital experiences are clunky and getting worse. What gives? In this raw and honest solo-episode, Sophia explores why UX has been set up to fail — why big problems remain unsolved, and why leadership often undervalues UX work.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this solo episode of the podcast, Sophia discusses, "AI: A Guide for Thinking Humans" by Melanie Mitchell professor at the Santa Fe Institute. Are world models the answer to creating human-like intelligence in AI? What are the arguments for and against world models in training AI? And can OOUX help in creating these models?
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this episode of the podcast, Sophia and Torrey talk about why people tend to be biased toward stories they understand, how facilitating with sticky notes helps level the playing field for ideas, and how Torrey used OOUX to untangle the “spaghetti” of requirements, system objects, and team vernacular at a large company we all know.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listen
In this episode, Sophia and Allie get clear on what exactly OOUX is, how the ORCA process works, and why everyone is talking about it! If you have heard about OOUX and were wondering what it can do for you in your UX practice, or if you find yourself faced with intense digital complexity and need a way to break it down, this podcast is for you!
FYI: This is an affiliate link (we earn a small kickback if you buy).
listen
Raktim Chatterjee is a Certified OOUX Strategist and the Lead UX Consultant at Xebia, a global IT consultancy. In this episode, Sophia and Raktim talk about how to get buy-in on OOUX with stakeholders by reviewing headaches from previous projects through an OOUX lens and by meeting people where they are, why OOUX becomes exponentially beneficial when all team members know the fundamentals.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listen
NN/g represent the grandfathers of the UX establishment and they have officially endorsed Object-Oriented UX as a solution for "how to make complex systems feel intuitive." This is a super-succinct explainer that gets to the heart of OOUX.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchThe Self-Paced OOUX Masterclass is coming off the shelf at midnight on Friday, September 27, 2024. In this solo episode of the podcast, Sophia talks about why she's taking the course off the market, when it will be back, and why you should get this "life-changing," "mind blowing," "career-saving" course today before it's gone, plus two big lessons she's learned over 10 years of entrepreneurship!
FYI: This is an affiliate link (we earn a small kickback if you buy).
listen
In this Medium article, Sophia explains why the Self-Paced OOUX Masterclass has to go on pause, plus two lessons learned from 10 years as a small business owner and entrepreneur.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this solo episode of the podcast, Sophia asks, what is the point of OOUX? What are the things people get out of OOUX? Sophia outlines the three glorious transformations that OOUX provides to the weary UX professional. This podcast is for people who are wondering if they should dive deeper into the world of Object-Oriented UX.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listen"Is OOUX worth diving into and learning? Absolutely." If you are wondering what it's like to go on an "OOUX Journey", Charlie Roehm wrote this honest piece reviewing the OOUX courses and what going on that journey looked like for her.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readThere are big changes coming to the world of OOUX. In this episode of the podcast, Sophia talks about bumping the ORCA process up from 15 to 16 steps. She also discusses the upcoming Cohort 10, which will mark the tenth anniversary of OOUX! And to celebrate that milestone she has devised four new bonuses for this cohort. Plus, why we will be putting the Self-Paced OOUX Masterclass on pause.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listen
The ORCA Object Card is inspired by Sophia V Prater's OOUX philosophy and her ORCA framework (Objects, Relationships, Calls-To-Actions, and Attributes). This Object Card serves as a simple reference card, providing a breakdown of a defined Object.
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itIn this video Sophia shows Allie Uizard's Generative AI for UI design. It allows users to bring product designs to life in seconds using simple text prompts, but can it actually do good UX or UI design? 🤔
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this episode of the podcast, Sophia, Kate, and Philippe discuss using the ORCA process to raise user competency scores for the Renfrewshire Council website, how OOUX makes maintaining digital content easier, and why OOUX is a good investment for companies and governments.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this video Allie and Sophia use system modeling to uncover hidden business opportunities in the iOS app, Planta, turning missed connections and dead-ends between objects into new opportunities. 💪
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this video, Sophia brings Allie two Isolated Objects from the World Wildlife Fund's website, but they find there is much to admire as well. From isolated habitats to unclear donation CTAs, the WWF provided some wild fodder for this episode.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchWill Poole is Head of User Experience at Kyan, a digital product agency in London. In this episode of the podcast, Sophia and Will talk about Will's journey to finding OOUX, the challenges of bringing OOUX to Kyan, and using ORCA to design continuing ed and personal development for Premier League coaches.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this video, Allie brings Sophia not one but two UX fails from Facebook Marketplace’s iOS app. Changing the status of a LISTING object from active to pending, or pending to sold, should be easy—especially when you’re managing many items!
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this video, Sophia brings Allie a UX Fail from the website for the 2024 Evolve Drupal Conference. The TALK object shape-shifts from page to page as well as between mobile and desktop. Tune-in to learn how keeping things consistent will give your users the confidence and make your design reviews gloriously easy.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
In this two-hour special edition of OOUX Happy Hour, Sophia Prater will go over how generative AI and OOUX can support each other. The goal = in just a couple hours, diffuse the overwhelm and show you how to seamlessly integrate AI in really exciting and effective ways.
FYI: This is an affiliate link (we earn a small kickback if you buy).
learn moreGhyslain Olier is the Design Director at Content Square and has 15 years of experience in product design. In this episode of the podcast, Sophia and Ghyslain discuss using OOUX to organize your team, why your O's, R's, C's, and A's are your competitive advantage, plus thoughts on OOUX and AI!
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this article, I outline my initial misconceptions about the nature of AI content strategy and how to properly configure data for consumption by a bot. I also consider the evolving role of UX designers in the age of AI.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readThis is what happens when an OOUXer talks to a software architect: “THAT’s how you should be designing software.” In this nerd-fest of a conversation, hear how OOUX and technical architecture lock in perfectly. Tune-in to hear Sophia explain the process of OOUX, emphasizing the importance of establishing shared language and understanding of the core concepts in a system.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this video, Sophia introduces Allie to Lingopie, an app that helps you learn foreign languages by binging television shows. In addition to being a fantastic way to learn a language, Lingopie has a lot going for it, but it's also filled with Masked Objects.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchAbby Covert is an information architect, writer and community organizer with two decades of experience helping people make sense of messes. In this episode of the podcast, Sophia and Abby talk about letting go of perfectionism in dealing with tech debt, the power of language and why words are hard, plus why diagramming is a high order skill.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this video, Allie introduces Sophia to one of her favorite iOS apps, Rocket Money. Despite its many strengths, we discover a notable UX fail—a Shape Shifter. If you're a UX designer weary of the perpetual demand for innovation at the expense of consistency, this episode equips you with the language to push back against arbitrary design choices that cause unnecessary cost and cognitive load.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this solo episode of the podcast, Sophia talks about the coming artificial intelligence revolution and how it could work with OOUX. She discusses AI world models and how OOUX provides a framework for training AIs. Plus, all the fun AI/OOUX material coming down the pipeline, including Zoe, the OOUX bot (currently in development) and a meetup on May 16 3-5PM EST, "OOUX for AI and AI for OOUX."
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this video, Sophia and Allie jump into LinkedIn, showing how the UX fail, Isolation, works to leave users feeling bewildered, frustrated, and ineffective. Keep an eye out for other UX fails in this one too! If you’re a UX designer looking to learn what to avoid when deciding how your users navigate your system, this one’s for you!
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchElena Haskins is a Certified OOUX Strategist and product designer that helps design software for SaaS startups that make users feel effortlessly at home. In this episode of the podcast, Sophia and Elena discuss how dog owners can teach clients about cardinality, why OOUX helps you ask the questions no one else is asking, and how system objects can be used for team therapy.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this video, Allie and Sophia dive headfirst into Amazon’s Alexa iOS app, showing how the four UX fails work together to sabotage your muscle memory, making you feel utterly stupid and inefficient when it comes to creating the smart home of your dreams. If you’re a UX designer that wants to unlock the tools to create efficient and intuitive designs, this one’s for you!
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this video, Allie and Sophia take on Google Photos’ “Memories” feature in iOS — a great lesson on what UX designers should avoid when it comes to where to place calls-to-action and how the implications for getting this wrong can mean reduced trust, frustration, bursting into tears in the middle of a work meeting, and even deleting the app altogether.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchDan Mall is a creative director, designer, founder, and entrepreneur. He currently runs Design System University: curriculum & community to support how you design at scale. In this episode of the podcast, Sophia and Dan ask the question, are design systems folks and OOUX folks the same folks?
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenElena gave her first official talk about OOUX at Thunderplains, a dev conference hosted by Techlahoma a few weeks ago. In this talk, she speaks about the benefits of OOUX to bridge the gap between design and development, and gives an intro to the ORCA process.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this eighth installment of the ORCA Series, Sophia wraps up the Requirements round with Attribute Requirements. Tune in to hear Sophia give a primer on deeper level requirements gathering, plus what sorts of questions generally get asked during the Requirements round.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listen"Complexity DOES NOT have to mean complicated...let's not use the excuse of complexity to build complicated products..." Gabriela Ospina gave a great talk at UXDX that is a PERFECT introduction to OOUX and the ORCA Process. If you've been curious about OOUX and want to hear about it from someone who has been using it on every project for many years, this is a perfect 20-minute primer!
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this solo episode of the podcast, Sophia gives a great bird's eye view of the ORCA process, outlining each step, how it can stand alone on its own, and what the main "tripping point" is for each part of the process. Plus, a teaser for the advanced training, March 1, 2024. Buckle up and grab something to take notes!
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenSophia Prater is a trailblazing UX educator, consultant, and the founder of the object-oriented UX methodology, joins us to dive deep into her innovative approach to user experience design. She shares her journey from her childhood passion for design to revolutionizing UX with her unique methodology, emphasizing the need for harmonizing design, engineering, and product management.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenKristin Ouellette Muskat is a Certified OOUX Strategist who is the Principal User Experience Designer at Coforma, and has worked in the government space for years. In this episode of podcast, Sophia and Kristin discuss why it's important to work at a sustainable pace, yak shaving in government work, how working in government differs from private companies, plus OOUXing the law.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenGreetings OOUXers! In this New Years episode of the podcast, we welcome Content Designer, Information Architect, and Certified OOUX Consultant, Karen Hewell. Sophia and Karen discuss the power of naming your feelings and thoughts, the difference between feelings and thoughts, mapping your polarizing traits can make you more confident, & how to get started OOUXing your life.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this seventh installment of the ORCA Series, Sophia brings some holiday cheer while covering CTA Requirements. Revisiting the Santa Delivery App from ORCA Series #6, Relationship Requirements, she explores the four ways you can upgrade your basic user stories, plus how to use AI to help you fill in the gaps you might have missed.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenSophia delivers episode #6 in the ORCA Series: Relationship Requirements. Sophia expands on "My Cat Saving Fire Department," the power tool for analyzing object relationships. Using the example of Santa delivering presents, she illustrates how to apply this tool to understand relationships between objects, plus a rule of thumb for recognizing tree systems!
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this fifth installment of the ORCA Series, Sophia discusses Object Requirements, how to skip ORCA steps & loop back to them as needed, as well as ways to customize the ORCA sprint, plus the potential use of artificial intelligence in generating object guides.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenCertified OOUX Strategist, Sondra Eby, is featured on Winging It, a show by Oddbird about web design, development, & problem solving. In this episode, Sondra examines three examples of unintuitive web design, and teaches how to create websites and apps that are more intuitive using Object-Oriented User Experience (OOUX) design strategies.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchDo you want to make your website or web app more intuitive for the people who visit? As a UX designer at OddBird, Sondra Eby uses OOUX strategies to identify and avoid unintuitive objects. A warning, though, before you continue: once you start seeing unintuitive objects, you won’t be able to unsee them!
FYI: This is an affiliate link (we earn a small kickback if you buy).
read
Join us and our panel of four esteemed UX professionals in the government space as we discuss how they are leveraging the power of OOUX to solve big, hairy challenges. Organizer Sophia Prater will be moderating the discussion.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this fourth installment of the ORCA Series, Sophia discusses the 15 attributes that you'll want to consider for every single object in your system. Think about this like a gut check or a question guide for each object.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this FREE guide, learn the 15 most common attribute types in UX as featured in episode 048 of The OOUX Podcast, (ORCA Series #4) - Top Attributes to Consider for Every Object.
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itWhat makes a UXer high-value? In this solo episode of the podcast, Sophia outlines the nine traits that a "high-value" UX Designer should have.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenThe Nested-Object Matrix (the NOM) is one of the most powerful tools in the OOUX arsenal. During this event, we will give a short overview of the "classic" NOM (and show you where the idea came from)...and then we will go off the beaten path to show you how you can use this framework to map the relationships between just about anything.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this third installment of the ORCA Series, Sophia discusses why objects aren’t more important than all the other parts of a system but are essential to understanding the system, plus she gives 8 tips for CTA discovery!
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenI’ve got a question that I feel like no one is asking. Why is “legacy software” always considered a bad thing? Or perhaps the better question is: What if we could create good legacy software?
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this talk, Mandi Geiselman will be reviewing a slice of the exploration work she did on this subject by looking at a few objects from Horizon Forbidden West (developed by Guerilla Games) through an object-oriented player experience lens.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchStone shares how OOUX saved developers 1000+ hours of discovery work, led a team to collaborate with the entire organization, and discovered 12 objects with over 100 relationships - all with just the Discovery phase, no less!
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this episode of the podcast, Sophia & Richard discuss what it was like when object-oriented programming was invented, why "legacy" has one meaning in life & another in software, & why we've kind of been using the word "inheritance" wrong this whole time.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenKamil Van Buuren is a Digital Experience Design Team Leader at IKEA, With a focus on IKEA's co-worker & employee experiences. In this episode of the podcast, Sophia & Kamil discuss when to give your team a heavy versus a light dose of OOUX, using OOUX to quickly gain domain knowledge at a new job, plus how to more efficiently divide & conquer on a complicated project.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenThis MURAL template created by Certified OOUX Strategist, Maija Schmitt, will help you and/or your team come together around the first iteration of the ORCA process: Discovery. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes.
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itEver wanted to talk with UX designers about database concerns, but didn't know how? Enter Object Oriented UX: A design methodology that gets designers and database developers speaking the same language and working together to create digital projects from day one.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchDuring this game-like happy hour, we'll be going through three rapid-fire noun foraging challenges! You'll get some awesome practice at pulling out the objects (the core concepts) from a mess of user and stakeholder needs and you'll learn some tricks on how to hone in on object quicker and more effectively.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchAllie Ofisher is a UX Consultant & Certified OOUX Strategist who focuses on information architecture, user research, & of course, OOUX. In this episode of the podcast, Sophia & Allie discuss running an ORCA Sprint for the Church of Latter Day Saints, how best to teach the process to stakeholders who might not have a design background, plus future plans for implementing future ORCA Sprints.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenLearn to recognize and leverage this ubiquitous hierarchy pattern that you've probably never heard of.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readCaitlin Steele is the Experience Design Manager at Jira & Liam Greig is Head of Design at Confluence, both previously were at Trello. In this episode of the podcast, Sophia, Liam, & Caitlin discuss the aftermath of an OOUX Design Sprint at Trello, how maybe OOUX isn't for everyone, & strategies for bringing OOUX to a big organization.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenEwelina Nowakowska is a Certified OOUX Strategist and is the Director of UI/UX Design & Development at American Reading Company. In this episode of the podcast, Sophia & Ewelina discuss the ways in which OOUX is like mental yoga practice, how ORCA helps teams work faster, plus some exciting innovations that may be on the horizon from OOUX headquarters.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this episode of the podcast, Sophia explains eight ways to level up your system modeling skills, plus diagramming The Church of Latter Day Saints!
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenHow can systems thinking help OOUXers? Sheryl Cababa is the author of a new Rosenfeld book Closing the Loop: Systems Thinking for Designers. Join us for this event where we’ll go fireside chat style with a conversation between Upma and Sheryl. They will discuss systems thinking for designers and how systems thinking overlaps (or not) with object-oriented thinking.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this episode of the podcast Sophia and Chase discuss using Object-Oriented UX to onboard at Chewy.com, creating new objects at Wealthfront, how OOUX fits in with other design methodologies, plus how you can get started with OOUX in your organization. We nerded out in this one. Enjoy!
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this episode of the podcast, Sophia talks to the VP of Design and Research at HelloFresh — Jake Zukowski. They discuss how a designer on his team started sneaking OOUX through the backdoor into their design meetings, they debate about the difference between a Product Manager and a UX Designer, and they talk about how PMs can bring OOUX to their teams.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this session, see examples of how Karen and some of her more enterprising colleagues have used the basic structure of the "classic" nav flow and adapted it for concepts like user intent, voice & tone, page types and facets. Plus, explore how to better enable your content creators (many of which are *not* UX writers) with OOUX-informed documentation and processes.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
In this super candid conversation, Joe Natoli and Sophia sit down to talk UX process, sketching, creativity, agile, and how OOUX can fit into to all of the above, "meeting you where you are". We'll give you a look into the new course that Joe and Sophia are launching on April 1st, 2023 — a course that targets the fundamentals of OOUX and can get you rocking and rolling in about a weekend.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenSophia goes way back to her childhood, high school, college days, and early UX career to make sense of the current state of OOUX and ORCA. Sophia gets into the frustrations of designing in the dark, shares a few juicy life lessons, and reveals the early principles that make up the foundation of her career — and the movement she’s built.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this interview style session, come and hear Upma Singh (EPAM Systems) and Imogen Levy (NHS England) speak about leading OOUX in their respective organizations, the trials and tribulations of embedding new ways of working and how it is helping to solve some epic problems in the health sector.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
Upma will walk you through the ORCA (Objects, Relationships, Calls-To-Actions and Attributes) method, an Object-Oriented UX (OOUX) methodology that helps teams design thorough information architectures, and point you toward more resources so you can start using it today.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this episode of the podcast, Sophia kicks off the first in a 15-part series on her ORCA (Objects, Relationships, CTAs, and Attributes) process. This first installment will cover the process of Noun Foraging. Learn Sophia's 10 hot tips for getting started with noun foraging. Plus, how artificial intelligence can help you do the work, and how noun foraging might not be just for nouns. Enjoy!
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenThe domain of Electronic Healthcare Records (EHR) is arguably one of the most complex on the planet. Dani Nordin, Product Design Architect, and Liza Richardson, Clinical Content Senior Manager, will showcase the ways they have used the OOUX process through a handful of high-visibility projects within the Clinicals Electronic Health Record (EHR).
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
The UX Discovery process can often make or break a project. Mary explores how OOUX, with its focus on finding the nouns/objects in a system can save time, remove headaches, and get stakeholder buy-in early while letting designers lead projects.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readSophia lays out her findings after successfully rolling out the ORCA Sprint envisioned in episode 033 from last season. She talks about manifesting the ORCA Sprint from concept to deliverable, what worked and what didn't work (and what can probably be skipped) while running the first ORCA Sprint, and why ending Day 2 of the ORCA Sprint with a nav flow is guaranteed to blow people's minds.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this article Matthias Dittrich explains why your applications should be intuitive tools, not uber-guided funnels and how OOUX and direct manipulation can make your UI more natural and engaging.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readCertified OOUX Strategist, Aleš Horvatek, recounts his experience taking The OOUX Masterclass Certification Course and lays out what to expect when taking the course as well as how he has incorporated OOUX and the ORCA process into his design practice.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this interview with Sophia Prater on the UX Pathways Podcast, Sophia talks about how she got into UX back in 2008 and gets up on her soapbox about how the UX industry is failing and how UXers are often set up to design in the dark. If you are interested in the OOUX Masterclass, make sure to stay until the end.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this article, Sophia outlines why it's a bad idea to start UX projects with task flows and how OOUX can provide the framework you need to get started with any design project, no matter the complexity.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readLearn how Delyanka and her team of OOUXers put on a 4-hour conference workshop on OOUX. If you are looking for inspo to run your own workshop, this article's got it.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itWith the theme of "Sustainability in Design" at UX Sofia's 2022 conference, Sophia answers the question: "How can OOUX contribute to solving the climate crisis…or saving endangered species…or cleaning our oceans and air? Or…all of the above?" It all comes down to exposing the truth about the inner workings of the world by mapping connections and relationships.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this article, Sophia answers a common question about the ORCA process. Should the Prioritization Round come before the detailed work of the Requirements Round? Why not do all the trimming first, and then focus the detailed work on what’s left over?
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this interview, Marcelo from Headless Creator talks to OOUX Strategist Caroline Sober-James about OOUX and its benefits, the 15-steps of the ORCA process, and the parallels between OOUX and Content Modeling. NOTE: you’ll need to sign up for a free Headless Creator account to watch this interview.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchSophia was interviewed by Service Designer, Michael Schofield, and UX Designer, Tim Broadwater, for their podcast, Design Thinking Games, a podcast that “examines the player experience of board games, pen and paper roleplaying games, live action games, and video games.” In this episode, they discuss the game-like aspects of OOUX and the guys give their play-tested review of the OOUX card game.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenDuring this Happy Hour, we will learn about applying the ORCA process in sprints to gather domain knowledge and start scoping a project from the ground up. Allie will share tips for preparing one yourself — including what went well, what mistakes she made and wants you to avoid, and resources from Notion and Miro to help you conduct your own.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
In this happy hour, Certified OOUX Strategist, Maria Garcia, will discuss how she has approached object mapping a system that has tens if not hundreds of legitimately important objects that have complex relationships with one another.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
How an OOUX approach can help keep the IA lean and simple while scaling your application.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readOOUX isn't just a process; it teaches you a new, more practical, comprehensive approach to product, design, and development work and improves your overall skills. Let's talk about integrating OOUX into your UI and feature work. In this happy hour, we will go beyond the object map and explore some practical tips and tricks by reviewing some real-world examples.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
Can the Object Map used to facilitate user research?
FYI: This is an affiliate link (we earn a small kickback if you buy).
readA collection of beautifully prepared slides from Rik's presentation to Sony PlayStation on what OOUX is, where it fits in information architecture practice, and how to execute it.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readFredy shares an in-depth article on defining business and product goals and more with JTBD (job to be done), OST (opportunity solution trees), and OOUX!
FYI: This is an affiliate link (we earn a small kickback if you buy).
readORCA is a 15-step meat-grinder of a process: put good research in one end and out the other, get clarity, structure, and everything you need to go into interaction design with confidence. It’s an iterative process that helps you synthesize research into naturally-intuitive UX. You need ORCA, the third diamond in your "double-diamond" design process.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn his second article on creating an object-oriented CMS in Webflow, Luke Prater, CTO of Rewired UX, discusses three ways to future-proof your Webflow CMS.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readWhat does leveling up look like when you’re drilling down? In other words, what does it mean to practice advanced UX without “manager” or “director” in your title? If you ask 10 experienced UXers you will probably get 10 different answers. But, for what it’s worth, here are my top five.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this solo episode of the podcast (and final episode of this season), Sophia talks about a new concept called "The ORCA Sprint." A week-long OOUX journey teams can take to tackle their projects head-on with the methodology of ORCA (tackling objects, relationships, calls-to-action, and attributes).
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenLuke Prater, CTO of Rewired UX, writes his first Medium article about the OOUX-ing of OOUX.com (no pressure!).
FYI: This is an affiliate link (we earn a small kickback if you buy).
readKeith Rich and Anthony Gallo — a dynamic design/dev duo from Think Company who leverage OOUX in their work — recently started used Airtable as a content and data management solution. After a bit of experimenting, they quickly realized the benefits. Content consolidation, a well-documented API, and accessible project management round out the benefits.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
Certified OOUX Strategist, Dani Nordin, created a library of OOUX Components in FIGMA that you can copy for use in your own personal projects. The components include notations on Nested Objects with icons for Metadata and Core Content to represent the types of fields. She also included a handful of common CTAs complete with icons. Feel free to duplicate and adapt for your projects!
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itCollaborating remotely? This Whimsical template, which includes Discovery, Requirements, and Prioritization rounds, is an upgrade from our popular MURAL ORCA Discovery template. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes. This template includes video tutorials covering each step of the process.
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itIn this episode of the podcast, Sophia chats with Keith and Anthony about how they discovered OOUX, how they use it at Think Company, and what it means to "dev-ign."
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this month’s Happy Hour Sophia Prater (your host and chief evangelist for OOUX) will be introducing what noun foraging is, where it fits into the ORCA process, and some of the best places to go foraging. Next, Rik Williams, UX Architect and Certified OOUX Strategist, will introduce a software-based method to mine diverse content sources. Plus a fun design challenge!
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
In this episode, Sophia and Samuel chat about Value Paths and how they hone in on the deeper value of our products. Listen as they lay this lens over a medical prescription app design challenge, the Headspace onboarding experience, and even OOUX.com's offerings.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenWhat do archaeology and information architecture have in common? More than you think. In this short article, Sophia outlines the similarities and makes a tongue-in-cheek case for why information architecture should probably be renamed "information archaeology."
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this episode of the podcast, Sophia and Caroline discuss why designers should cultivate empathy toward developers, how to be "a designer devs swoon over," and how quickly Caroline's conversations with developers turn into "OOUX lovefests."
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenDuring this happy hour (12pm EST!) we will learn about applying content ecosystem mapping, a specialized form of concept modeling, to drive clarity and alignment on large, complex digital strategy projects. We'll have a live, interactive demonstration of the technique based on some concepts in the OOUX universe, just for fun.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
XR (Extended, Virtual, and Augmented Reality) is traditionally a field saturated with game designers, animators, 3D modelers, and developers. But what is the role of UX design in the coming XR revolution? In this article, Sophia explains why "UX for XR" author, Cornel Hillman, believes Object-Oriented UX is the "missing link" for UX in XR.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this episode of the podcast, Sophia and Scott discuss is-ness versus ought-ness, the rhetorical nature of creating a content ecosystem, plus how exactly one goes about making a content ecosystem map.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenCertified OOUX Strategist, Rik Williams, has outlined 19 benefits of OOUX for the user-centred and mental model-based information architecture of data-rich products, services and systems. If you need ammunition for selling OOUX at your company, this article is a fantastic mine of stakeholder-whispering postulation.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readMarsha and her team work to help designers focus on their creation process, instead of spending time managing files and versions of files — and files within files. And files that don't play nice with other files. They are wrangling constantly increasing complexity — and they are leveraging Object-Oriented UX to do it. In this talk, Marsha will show us OOUX through her expert eyes.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
The challenges of working in UX are often "intimidating and overwhelming." Allie Ofisher shares how getting certified in OOUX transformed her process and gave her stronger confidence.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readThe ORCA Discovery Template should be available on as many tools as possible. So here's one for Whimsical, courtesy of Certified OOUX Strategist, Marisa M. 🙌
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itA super helpful set of ORCA Object Guide worksheets made by Certified OOUXer Marisa M. 🙌 Download them here, then print them out and use them! She even included a helpful Object Guide key to help you make the most of them.
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itAs Mary looked back at the past year, it occurred to her that it was a year of big changes in the things that she did on a daily basis. Some changes were big and some were more granular, but it reminded her that, as a designer and as a person, she is capable of learning and change.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this episode of the podcast, Sophia and Lou discuss why portals should be banned, what precisely is the definition of "moment prison," and why we shouldn't get emotional about our professional metaphors.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn microsoft Teams, the TEAM object is pretty confusing and disorienting, expecially when first joining. OOUXer Jimmy Simov of SAP exposes in detail what's wrong and shows us how an OOUX approach can help.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readSteve is a software engineer, a UXer, and a serial entrepreneur. His early company, Ordered List, was acquired by GitHub and after a long stint as a product designer at GitHub, we met when we were both consulting to NineLabs. He is the founder and lead designer at Box Out Designs, which is basically Canva for the sports industry.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenSophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this talk given at the 2021 No Code Conference, produced by Webflow, you’ll learn the basics of OOUX and how it can help teams achieve a shared understanding of scope, strategically structure content, and shine light on hidden complexity — reducing rework in the process.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchThe ORCA Discovery Template should be available on as many tools as possible. So here's one for Figma, courtesy of Certified OOUX Strategist, Marcelo Brasileiro. 🙌
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itThis article is part of a series of case studies that follow my journey of practicing and refining OOUX. I hope you are ready to continue the CNN Elections saga after I returned to the newsroom — three years after leaving the team. In this case study, I talk about the struggles of pushing for collaboration and research, content-based navigation, Skeuomorphism 2.0, stage diagrams, and more.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readThis article is part of a series of case studies that follow my journey of practicing and refining my Object-Oriented UX process. In many ways this project is where my career as a designer of the design process really began. It was a project of many firsts: my first responsive design, my first time working very closely with the development team, and my first real system design.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readAs you probably know, Brad Frost is the author of "Atomic Design," the creator of pattern lab, and a design systems advocate and educator. In this episode of the podcast, Sophia and Brad discuss how technology is like a river, why it's important for everyone on a project to have a shared language, and how design systems are like furniture parts.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenThe ORCA Discovery Template should be available on as many tools as possible, and especially tools that designers are naturally in and out of all day. One of the most-used tools for many is Miro. Using Miro's built-in kanban tool, Allie Ofisher has created a super useful template for object-mapping.
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itAn object-oriented UX approach helps build scalable and consistent systems. Dittrich proposes an “object-oriented” approach that models the user experience around the content elements. A mindset that helps you to keep the UI scalable and consistent.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this episode of the podcast, Sophia, Sondra, and Miriam discuss the adaptability of the ORCA process for teams, the coming innovations of container queries in CSS, and how OOUX facilitates a fruitful, continuous conversation between designers and developers.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenCertified OOUX Strategist, Lauren Stone, uses OOUX and the ORCA process to help the Mutual UFO Network (MUFON) to rebrand its image in order to adopt a more modern look and exhibit more credibility. The new brand strategy aims to attract younger, and more diverse members while establishing a more inclusive culture.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readSamuel Hulick runs UserOnboard, where he researches, writes about, and implements successful user onboarding for companies around the world. In this episode of the podcast, Sophia and Samuel discuss how OOUX helped with a crisis of faith, how there's more than one way to learn to ride a bike, and why the right objects at the right time are the answer to good UX.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIt’s why so many UX designers are frustrated in their job and why many projects fail. It’s also why we often can’t sell research: every decision-maker is confident in their own mental picture. In this article, Sophia shows you how to collaboratively expose misalignment in your team’s shared understanding by bringing them together around two questions. What are the objects? How do they relate?
FYI: This is an affiliate link (we earn a small kickback if you buy).
readLaurel Franciose originally created this template for her team at @Adobe, but it's now available to all! The OOUX ORCA Process canvas offers a way to follow the steps outlined for an Object-Oriented UX workshop. The ORCA process is a fantastic way to detangle complex design problems and create intuitive user experiences.
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itThis talk will arm you with practical advice on how to take your OOUX knowledge to the next level: bringing your teammates’ perspectives and brainpower into the process.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
Cassie Eddy is a UX Designer and Researcher at Health Catalyst in Boston. She is also a Certified OOUX Strategist and active mentor in the OOUX Certification Program. In this episode of the podcast, Sophia and Cassie discuss learning to code, the information architecture of Crossfit, and how OOUX can help with combining passions in career and life.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn Part 2 of her series on better product design using OOUX, Nikki takes you through the nitty-gritty on how to hit the ground running using OOUX and the ORCA process in your work to create better products by defining a system of objects before jumping into task flows and interaction design.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readContent models have to serve a variety of delivery channels, each more outlandish than the last. But why do many content models still look more like design systems rather than reflecting structured data? Mike takes us on a personal journey as he examines his own experiences and invites us to conceive content models that articulate meaning and group related content together for use on any channel.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readHarrison Wheeler is a Senior Design Manager at Linkedin and is the host of his own user experience design podcast: Technically Speaking. In this episode of the podcast, Sophia and Harrison discuss how OOUX provides a chance to take a principled approach to design, why social media websites are like old enterprise software, and how inheritance can be used to build user trust.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenSophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs?
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this talk, Havana will walk us through why tapping the knowledge of your Customer Service team is so important and how to do it properly. You'll learn how to foster relationships with the folks who have more direct contact with the user than anyone — and get a heads-up to avoid some common pitfalls.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
Now that I am aware of junction objects, I use them ALL. THE. TIME. In this article, you'll learn about an OOUX-power tool that helps you solve some super-sticky data puzzles. This "design-technical" tool improves communication and collaboration with developers, while allowing us (UX designers) to create more dynamic experiences for our users.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this episode, your host Sophia Prater flies solo to show you how to sell more UX research using Object-Oriented UX—more specifically, the first two steps of the ORCA process. We will talk about how to make your stakeholders and biz folks aware of gaps in the team’s understanding and become more invested in important questions that need to be brought to users.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this episode of the podcast, Andrea, and Kristen talk with Sophia about their work together at Duo Security, how they have started bringing OOUX to Duo for a double whammy of complexity wrangling, and how taking all of people's weird behaviors into account helps design better online security products.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenUnderstanding APIs is becoming more and more important for UX designers. Fortunately, OOUX can help with that. Join us and our guest of honor, Caroline Sober-James to learn how you can tap into the business complexity-wrangling power of object-oriented user experience (OOUX) to plan, design, build, and deliver better APIs.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
In this episode of the podcast, Sophia and Amanda talk about OOUXing your portfolio and making real connections at the UX Hustle Conference, How everything in your career has its season, and how Amanda leveraged her technical background as a civil engineer with her passion for design to build a new kind of web shop.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this episode of the podcast, Sophia and Caroline discuss why Caroline calls OOUX a power tool for digital design, what it's like to have a user call your system "seamless," and the parallels between OOUX and API design.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this episode of the podcast, Sophia and Imogen discuss how PDFs are bad for accessibility, why OOUX is not waterfall design, and exactly how many times you have to repeat yourself for your message to sink in.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this episode of the podcast, Sophia and Jorge discuss why the tension between top-down and bottom-up is the greatest challenge to designers, how to recognize signs that you’re working on a “greedy” product, and why social media is like a meeting that lasts forever.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenCollaborating remotely? This MURAL template will help your team come together around the first iteration of the ORCA process: Discovery. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes. WARNING! This template provides some help text but is not completely self-explanatory. You'll want some OOUX basic training before diving in.
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itIn just a single sheet of paper (front and back), this guide gives you step-by-step instructions on how to create an object map.
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itIn this new book, Cornel writes about how an object-oriented approach to XR can help designers create more intuitive virtual experiences. During this Happy Hour, Cornel will take us through some UX for XR best practices. He'll also walk us through a case study that showcases how OOUX was leveraged to design a crypto art/NFT VR gallery.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
In this conversation, Sophia and Jorge discuss OOUX and how it differs from other methodologies.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this episode of the podcast, Sophia, Michael, and Andy discuss why team clarity brings user clarity, how new UX writers should go about developing a company voice, and why communicating trade-offs is a killer skill.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenYou can add OOUX to your toolset to strengthen your UX process and dramatically improve your discovery phases. In this article, Certified OOUX Strategist, Mary Mahling Carns, takes you step by step through the full process.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this article, Michaela talks about how she used the ORCA process in making a little Mars weather app using NASA’s Insight Weather API.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this episode, Sophia, Ahren, and Bob discuss how taxonomies differ from folksonomies, how folksonomies differ from ontologies, and how common vocabularies keep design projects on track.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenImmersive technologies are entering the lives of more and more users in all shapes and forms. Yet designing for these new digital worlds requires a very different approach and toolset. These are the topics we will discuss with 2 leading UX experts in the design world: Sophia V. Prater and Cornel Hillman.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this episode, Sophia and Jeremy discuss how responsive design made the truth about the Internet apparent, why the invisible is hard to prioritize, and what a bad design system means for our end users.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this episode of the podcast, Sophia, Sarah, and Rachel discuss how to think like a library scientist, how being conventional can be a virtue, and why accessibility is good for everyone, not just the differently-abled.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenCommon misconception: OOUX is only good for large-scale redesigns or ground-up design work. In this quick and fun case study, Mary shows us how to OOUX a single page on Taco Bell's online ordering system.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this episode, Sophia and Ren discuss how to build a taxonomy around cosplay, how information architecture is more like information archaeology, and why it's important to understand the context of meta metadata.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIf you are interested in Object-Oriented UX and are looking for ways to apply the methodologies, you're in luck! OOUX and Notion go hand-in-hand; exploring one will help you build mastery of the other. Diving into Notion is a way to apply OOUX in the wild and practice creating and manipulating systems.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this episode, Sophia and Andrew discuss the meaning of embodied cognition, the pitfalls of being a physical creature in a digital environment, and why sometimes, creating inconsistency can help you be consistent.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this article, Sarah Barrett talks about how mapping can improve digital experiences. She also tackled the 4 steps to make our digital experiences mappable.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this article, Sophia V Prater explains how you can use her object-oriented UX methodology to create intuitive digital products devoid of clutter. According to Sophia, broken objects are one of the biggest user experience fails.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readThis article covers some of the challenges and approaches surrounding this focus, with particular attention to designing for the audience’s diverse levels of familiarity and expertise with the website’s underlying subject.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readCornel Hillmann is a CG Artist, XR Designer, and Entrepreneur. He is the owner and creative director at Studio.CGArtist.com and Emerging Entertainment and has worked with brands including Panasonic, Jaguar, the Singapore International Film Festival, and other big names.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listen"Advice Giver" Sophia Prater and "Advice Seeker" Joseph Duteil discuss OOUX and how the idea is rooted in practice starting with a project for CNN in 2012, and how it has evolved into a repeatable approach, helping UXers tackle any type of app, site or software.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this article, Alicia and Andrea talk about Duo’s Object-Oriented UX (OOUX) Design Process. It also tackles the 3 steps on how OOUX works.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readImogen Levy is head of Digital at Moorfield's Eye Hospital. When she started at this large NHS network of hospitals the digital "strategy" was basically to move all print material to PDFs. So, Imogen had significant educating and evangelizing to do. In this case study (and success-story-in-progress), imogen candidly shares how she is transforming content, structure, and minds with OOUX.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
By following the OOUX process, NHS Moorfields has been able to truly focus on what is important to users. Led by Imogen, It is now investing in a large digital transformation project. This case study explains how OOUX has been a key catalyst for getting buy-in into this.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchAll too often, we end up brushing complex business rules and information architecture aside in the name of “low fidelity.” In this talk, Sophia goes over four main sources of complexity and how Object-Oriented UX can help wrangle them. You’ll learn about the tough questions you should be asking early on—to make the rest of the project easier and more successful.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchGabriela identifies strategic ways to implement OOUX in organisations in a way that’s transforming rather than exhausting.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchWhat makes an OOUXer? What do OOUXers aspire to? This list of 15 values and principles can help you understand what it means to add OOUX to your professional skillset.
FYI: This is an affiliate link (we earn a small kickback if you buy).
get it"The course gave me so much more confidence in my skills as a UX designer." In this article, Lindsay shares her experience with the OOUX certification program, how it helped her improve as a UX designer, and how it improved her confidence in her own professional abilities.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readEmmet Connolly (who brought OOUX training to Intercom back in 2016) write about how design systems need to be object-oriented, and how they are working toward that goal at Intercom.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this episode, we are revisiting the December 2019 episode with Ben Callahan. Ben is a design system expert and the founder and president of Sparkbox. At Sparkbox, Ben has created an amazing workplace that facilitates learning, exploring, asking questions, and pet projects.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenA Brooklyn Cat Cafe needed a mobile app to help cat adopters find great matches and increase the number of adoptions, plus consolidate the many tools they use into one app. Follow along with this fun and comprehensive case study as Lisa wields OOUX to unite hopeful kitties with their forever homes.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIf you want to take a deep dive into the OOUX process, Amy White will show us how to use the ORCA method to think through privacy and permissions across an entire application - before designing any screens.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
Caroline Sober-James has journeyed from database architect to UX designer to a fellow object-oriented UX evangelist. We look at how OOUX can help with client meetings as well as debate how OOUX applies to fantasy games, board games, and classic Nintendo.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this episode, Sophia and Carrie discuss what exactly a content model is, why navigation is the most volatile layer of the content stack, and IA in UX education.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenStart here! Sophia talks through the top frustrations that she hears from UX designers and explains how OOUX can help. If you are enduring pixel-pushing sans strategy, an overwhelm of complexity, stakeholder buy-in, communicating with developers...OOUX is the answer!
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIs your portfolio the Boogeyman under your bed? Banish the Boogeyman with Amanda. She’ll walk us through some common portfolio pitfalls and show us how to combine self-discovery, Object-Oriented UX, and Webflow to take your portfolio from incomplete, hot mess, or cookie cutter to confident, clear, and uniquely you!
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
In this episode, Sophia takes us on an audio walk-through of the "calls-to-action" methodology of her ORCA process. She will guide you through how to get started designing complex systems, how to make a CTA Matrix that's based on real-world objects, and why doing so will pay dividends.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenDan Mall is one of the leading experts in design systems. In this episode, learn how to start a design system project the right way, the pros and cons of “flexible cards” which can lead to what I call masked objects, and how OOUXers can create a ton of value on a design system team.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenLindsay gives a step-by-step walk-through of the ORCA OOUX design process, breaking down each round from discovery and requirements, to prioritization and prototyping, all while simultaneously designing an online coffee shop experience.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readThis is a great article about how OOUX can be used from a software development perspective. Eduard also has some interesting techniques for documenting Attribute Requirements.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readThis episode is an audio WORKSHOP that’s going to teach you the basics of OOUX and the ORCA process. If you listened to the first episode, you should have a zoomed-out, big picture Idea of what OOUX is all about. But in this episode, you’ll actually get to practice OOUX!
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenOctober 20, 2015 was when Sophia's article on OOUX debuted on A List Apart. In this episode of the podcast, Sophia shows you how her philosophy and process have changed since then and how OOUX was forged in the crucible of CNN Election Night 2012.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this presentation, you will: Learn the three basic needs that humans have in any place: orientation, consistency, and organization. See a lot of examples that illustrate these needs in various places. Learn about content superposition.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
This six-week course will take your portfolio from incomplete, hot mess, or cookie cutter, to confident, clear, and uniquely you! Learn to set yourself up for success so that you can continuously update your portfolio without having crisis moments down the road. Say buh-bye to overhauling your website every 3-6 months and hello to sustainable design! ENROLLMENT IS NOW OPEN!
FYI: This is an affiliate link (we earn a small kickback if you buy).
learn moreIn Dan's Lecture, he will give us a tour of his UX Magic framework, focusing on the foundation: UX Grammar. You'll learn how to create an Action-Object Matrix that illustrates the "conceptual grammar" of your system. Then, to reduce cognitive load (and screens!) you'll learn to compress that matrix, making it as dense as possible.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
You name the language, human babies learn nouns easier and faster than verbs. In this article, Sophia explores research conducted by Dedre Gentner and lays out how her finding are relevant and important in the world of UX.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readNeed to convince a boss or a business stakeholder on the value of OOUX? This talk speaks directly to leadership about how OOUX can help save time and money.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchThe BBC has been basing their website design on domain models for over a decade. In OOUX, the design process focuses on objects, relationships, calls-to-action, and attributes. In this article, Sophia discusses how BBC Food is using OOUX to create a superb user experience on their website.
FYI: This is an affiliate link (we earn a small kickback if you buy).
read"OOUX and Design Systems, a match made in design heaven." Object-Oriented UX should be an organizing principle for your Design System. In this article, Sophia talks about how OOUX improves the process of creating a Design System.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readAllison is a content designer, content strategist, editor of the IBM Design Medium Publication. After COVID-19 hit, Allison started thinking about how to apply what she learned in a recent OOUX workshop to COVID-19 safety messaging.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this quick interview before the Design Content Conference in 2019, Sophia Prater talks through the biggest danger of designing "actions-first", using an example from her Edtech days.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchOOUX has become a design power tool and it’s something you should know about if you’re interested in offering a better digital user experience for your customers. Learn how OOUX helps you build things your users can understand, simplifies and declutters your design, and fosters better projects and happier teams.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readSophia outlines the four principles of intuitive design and goes deep on the subject of messy objects. Stay tuned 'til the end, when Sophia does a live demo introducing her iterative ORCA process (Objects, Relationships, Capabilities, and Attributes)!
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch