The OOUX Resources Archive

Sophia goes way back to her childhood, high school, college days, and early UX career to make sense of the current state of OOUX and ORCA. Sophia gets into the frustrations of designing in the dark, shares a few juicy life lessons, and reveals the early principles that make up the foundation of her career — and the movement she’s built.

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In this interview style session, come and hear Upma Singh (EPAM Systems) and Imogen Levy (NHS England) speak about leading OOUX in their respective organizations, the trials and tribulations of embedding new ways of working and how it is helping to solve some epic problems in the health sector.

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In this episode of the podcast, Sophia kicks off the first in a 15-part series on her ORCA (Objects, Relationships, CTAs, and Attributes) process. This first installment will cover the process of Noun Foraging. Learn Sophia's 10 hot tips for getting started with noun foraging. Plus, how artificial intelligence can help you do the work, and how noun foraging might not be just for nouns. Enjoy!

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The domain of Electronic Healthcare Records (EHR) is arguably one of the most complex on the planet. Dani Nordin, Product Design Architect, and Liza Richardson, Clinical Content Senior Manager, will showcase the ways they have used the OOUX process through a handful of high-visibility projects within the Clinicals Electronic Health Record (EHR).

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Sophia lays out her findings after successfully rolling out the ORCA Sprint envisioned in episode 033 from last season. She talks about manifesting the ORCA Sprint from concept to deliverable, what worked and what didn't work (and what can probably be skipped) while running the first ORCA Sprint, and why ending Day 2 of the ORCA Sprint with a nav flow is guaranteed to blow people's minds.

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In this article Matthias Dittrich explains why your applications should be intuitive tools, not uber-guided funnels and how OOUX and direct manipulation can make your UI more natural and engaging.

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Certified OOUX Strategist, Aleš Horvatek, recounts his experience taking The OOUX Masterclass Certification Course and lays out what to expect when taking the course as well as how he has incorporated OOUX and the ORCA process into his design practice.

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In this interview with Sophia Prater on the UX Pathways Podcast, Sophia talks about how she got into UX back in 2008 and gets up on her soapbox about how the UX industry is failing and how UXers are often set up to design in the dark. If you are interested in the OOUX Masterclass, make sure to stay until the end.

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In this article, Sophia outlines why it's a bad idea to start UX projects with task flows and how OOUX can provide the framework you need to get started with any design project, no matter the complexity.

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Learn how Delyanka and her team of OOUXers put on a 4-hour conference workshop on OOUX. If you are looking for inspo to run your own workshop, this article's got it.

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In this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.

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With the theme of "Sustainability in Design" at UX Sofia's 2022 conference, Sophia answers the question: "How can OOUX contribute to solving the climate crisis…or saving endangered species…or cleaning our oceans and air? Or…all of the above?" It all comes down to exposing the truth about the inner workings of the world by mapping connections and relationships.

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In this article, Sophia answers a common question about the ORCA process. Should the Prioritization Round come before the detailed work of the Requirements Round? Why not do all the trimming first, and then focus the detailed work on what’s left over?

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In this interview, Marcelo from Headless Creator talks to OOUX Strategist Caroline Sober-James about OOUX and its benefits, the 15-steps of the ORCA process, and the parallels between OOUX and Content Modeling. NOTE: you’ll need to sign up for a free Headless Creator account to watch this interview.

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Sophia was interviewed by Service Designer, Michael Schofield, and UX Designer, Tim Broadwater, for their podcast, Design Thinking Games, a podcast that “examines the player experience of board games, pen and paper roleplaying games, live action games, and video games.” In this episode, they discuss the game-like aspects of OOUX and the guys give their play-tested review of the OOUX card game.

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During this Happy Hour, we will learn about applying the ORCA process in sprints to gather domain knowledge and start scoping a project from the ground up. Allie will share tips for preparing one yourself — including what went well, what mistakes she made and wants you to avoid, and resources from Notion and Miro to help you conduct your own.

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In this happy hour, Certified OOUX Strategist, Maria Garcia, will discuss how she has approached object mapping a system that has tens if not hundreds of legitimately important objects that have complex relationships with one another.

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How an OOUX approach can help keep the IA lean and simple while scaling your application.

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OOUX isn't just a process; it teaches you a new, more practical, comprehensive approach to product, design, and development work and improves your overall skills. Let's talk about integrating OOUX into your UI and feature work. In this happy hour, we will go beyond the object map and explore some practical tips and tricks by reviewing some real-world examples.

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Can the Object Map used to facilitate user research?

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This duplicate-able Notion template gives you a detailed outline for running an ORCA Sprint. The ORCA Sprint framework give you a formula for taking a team through a week of OOUX exercises aligning to the ORCA Process.

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A collection of beautifully prepared slides from Rik's presentation to Sony PlayStation on what OOUX is, where it fits in information architecture practice, and how to execute it.

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Fredy shares an in-depth article on defining business and product goals and more with JTBD (job to be done), OST (opportunity solution trees), and OOUX!

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ORCA is a 15-step meat-grinder of a process: put good research in one end and out the other, get clarity, structure, and everything you need to go into interaction design with confidence. It’s an iterative process that helps you synthesize research into naturally-intuitive UX. You need ORCA, the third diamond in your "double-diamond" design process.

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In his second article on creating an object-oriented CMS in Webflow, Luke Prater, CTO of Rewired UX, discusses three ways to future-proof your Webflow CMS.

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What does leveling up look like when you’re drilling down? In other words, what does it mean to practice advanced UX without “manager” or “director” in your title? If you ask 10 experienced UXers you will probably get 10 different answers. But, for what it’s worth, here are my top five.

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In this solo episode of the podcast (and final episode of this season), Sophia talks about a new concept called "The ORCA Sprint." A week-long OOUX journey teams can take to tackle their projects head-on with the methodology of ORCA (tackling objects, relationships, calls-to-action, and attributes).

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Luke Prater, CTO of Rewired UX, writes his first Medium article about the OOUX-ing of OOUX.com (no pressure!).

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Keith Rich and Anthony Gallo — a dynamic design/dev duo from Think Company who leverage OOUX in their work — recently started used Airtable as a content and data management solution. After a bit of experimenting, they quickly realized the benefits. Content consolidation, a well-documented API, and accessible project management round out the benefits.

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Certified OOUX Strategist, Dani Nordin, created a library of OOUX Components in FIGMA that you can copy for use in your own personal projects. The components include notations on Nested Objects with icons for Metadata and Core Content to represent the types of fields. She also included a handful of common CTAs complete with icons. Feel free to duplicate and adapt for your projects!

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Collaborating remotely? This Whimsical template, which includes Discovery, Requirements, and Prioritization rounds, is an upgrade from our popular MURAL ORCA Discovery template. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes. This template includes video tutorials covering each step of the process.

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In this episode of the podcast, Sophia chats with Keith and Anthony about how they discovered OOUX, how they use it at Think Company, and what it means to "dev-ign."

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In this month’s Happy Hour Sophia Prater (your host and chief evangelist for OOUX) will be introducing what noun foraging is, where it fits into the ORCA process, and some of the best places to go foraging. Next, Rik Williams, UX Architect and Certified OOUX Strategist, will introduce a software-based method to mine diverse content sources. Plus a fun design challenge!

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In this episode, Sophia and Samuel chat about Value Paths and how they hone in on the deeper value of our products. Listen as they lay this lens over a medical prescription app design challenge, the Headspace onboarding experience, and even OOUX.com's offerings.

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What do archaeology and information architecture have in common? More than you think. In this short article, Sophia outlines the similarities and makes a tongue-in-cheek case for why information architecture should probably be renamed "information archaeology."

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In this episode of the podcast, Sophia and Caroline discuss why designers should cultivate empathy toward developers, how to be "a designer devs swoon over," and how quickly Caroline's conversations with developers turn into "OOUX lovefests."

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During this happy hour (12pm EST!) we will learn about applying content ecosystem mapping, a specialized form of concept modeling, to drive clarity and alignment on large, complex digital strategy projects. We'll have a live, interactive demonstration of the technique based on some concepts in the OOUX universe, just for fun.

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XR (Extended, Virtual, and Augmented Reality) is traditionally a field saturated with game designers, animators, 3D modelers, and developers. But what is the role of UX design in the coming XR revolution? In this article, Sophia explains why "UX for XR" author, Cornel Hillman, believes Object-Oriented UX is the "missing link" for UX in XR.

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In this episode of the podcast, Sophia and Scott discuss is-ness versus ought-ness, the rhetorical nature of creating a content ecosystem, plus how exactly one goes about making a content ecosystem map.

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Certified OOUX Strategist, Rik Williams, has outlined 19 benefits of OOUX for the user-centred and mental model-based information architecture of data-rich products, services and systems. If you need ammunition for selling OOUX at your company, this article is a fantastic mine of stakeholder-whispering postulation.

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Marsha and her team work to help designers focus on their creation process, instead of spending time managing files and versions of files — and files within files. And files that don't play nice with other files. They are wrangling constantly increasing complexity — and they are leveraging Object-Oriented UX to do it. In this talk, Marsha will show us OOUX through her expert eyes.

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The ORCA Discovery Template should be available on as many tools as possible. So here's one for Whimsical, courtesy of Certified OOUX Strategist, Marisa M. 🙌

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A super helpful set of ORCA Object Guide worksheets made by Certified OOUXer Marisa M. 🙌 Download them here, then print them out and use them! She even included a helpful Object Guide key to help you make the most of them.

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As Mary looked back at the past year, it occurred to her that it was a year of big changes in the things that she did on a daily basis. Some changes were big and some were more granular, but it reminded her that, as a designer and as a person, she is capable of learning and change.

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In this episode of the podcast, Sophia and Lou discuss why portals should be banned, what precisely is the definition of "moment prison," and why we shouldn't get emotional about our professional metaphors.

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In microsoft Teams, the TEAM object is pretty confusing and disorienting, expecially when first joining. OOUXer Jimmy Simov of SAP exposes in detail what's wrong and shows us how an OOUX approach can help.

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Steve is a software engineer, a UXer, and a serial entrepreneur. His early company, Ordered List, was acquired by GitHub and after a long stint as a product designer at GitHub, we met when we were both consulting to NineLabs. He is the founder and lead designer at Box Out Designs, which is basically Canva for the sports industry.

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Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

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In this talk given at the 2021 No Code Conference, produced by Webflow, you’ll learn the basics of OOUX and how it can help teams achieve a shared understanding of scope, strategically structure content, and shine light on hidden complexity — reducing rework in the process.

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The ORCA Discovery Template should be available on as many tools as possible. So here's one for Figma, courtesy of Certified OOUX Strategist, Marcelo Brasileiro. 🙌

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This article is part of a series of case studies that follow my journey of practicing and refining my Object-Oriented UX process. In many ways this project is where my career as a designer of the design process really began. It was a project of many firsts: my first responsive design, my first time working very closely with the development team, and my first real system design.

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This article is part of a series of case studies that follow my journey of practicing and refining OOUX. I hope you are ready to continue the CNN Elections saga after I returned to the newsroom — three years after leaving the team. In this case study, I talk about the struggles of pushing for collaboration and research, content-based navigation, Skeuomorphism 2.0, stage diagrams, and more.

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As you probably know, Brad Frost is the author of "Atomic Design," the creator of pattern lab, and a design systems advocate and educator. In this episode of the podcast, Sophia and Brad discuss how technology is like a river, why it's important for everyone on a project to have a shared language, and how design systems are like furniture parts.

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The ORCA Discovery Template should be available on as many tools as possible, and especially tools that designers are naturally in and out of all day. One of the most-used tools for many is Miro. Using Miro's built-in kanban tool, Allie Ofisher has created a super useful template for object-mapping.

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An object-oriented UX approach helps build scalable and consistent systems. Dittrich proposes an “object-oriented” approach that models the user experience around the content elements. A mindset that helps you to keep the UI scalable and consistent.

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In this episode of the podcast, Sophia, Sondra, and Miriam discuss the adaptability of the ORCA process for teams, the coming innovations of container queries in CSS, and how OOUX facilitates a fruitful, continuous conversation between designers and developers.

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Certified OOUX Strategist, Lauren Stone, uses OOUX and the ORCA process to help the Mutual UFO Network (MUFON) to rebrand its image in order to adopt a more modern look and exhibit more credibility. The new brand strategy aims to attract younger, and more diverse members while establishing a more inclusive culture.

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Samuel Hulick runs UserOnboard, where he researches, writes about, and implements successful user onboarding for companies around the world. In this episode of the podcast, Sophia and Samuel discuss how OOUX helped with a crisis of faith, how there's more than one way to learn to ride a bike, and why the right objects at the right time are the answer to good UX.

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It’s why so many UX designers are frustrated in their job and why many projects fail. It’s also why we often can’t sell research: every decision-maker is confident in their own mental picture. In this article, Sophia shows you how to collaboratively expose misalignment in your team’s shared understanding by bringing them together around two questions. What are the objects? How do they relate?

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Laurel Franciose originally created this template for her team at @Adobe, but it's now available to all! The OOUX ORCA Process canvas offers a way to follow the steps outlined for an Object-Oriented UX workshop. The ORCA process is a fantastic way to detangle complex design problems and create intuitive user experiences.

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This talk will arm you with practical advice on how to take your OOUX knowledge to the next level: bringing your teammates’ perspectives and brainpower into the process.

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Cassie Eddy is a UX Designer and Researcher at Health Catalyst in Boston. She is also a Certified OOUX Strategist and active mentor in the OOUX Certification Program. In this episode of the podcast, Sophia and Cassie discuss learning to code, the information architecture of Crossfit, and how OOUX can help with combining passions in career and life.

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In Part 2 of her series on better product design using OOUX, Nikki takes you through the nitty-gritty on how to hit the ground running using OOUX and the ORCA process in your work to create better products by defining a system of objects before jumping into task flows and interaction design.

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Content models have to serve a variety of delivery channels, each more outlandish than the last. But why do many content models still look more like design systems rather than reflecting structured data? Mike takes us on a personal journey as he examines his own experiences and invites us to conceive content models that articulate meaning and group related content together for use on any channel.

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Harrison Wheeler is a Senior Design Manager at Linkedin and is the host of his own user experience design podcast: Technically Speaking. In this episode of the podcast, Sophia and Harrison discuss how OOUX provides a chance to take a principled approach to design, why social media websites are like old enterprise software, and how inheritance can be used to build user trust.

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Sophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs?

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In this talk, Havana will walk us through why tapping the knowledge of your Customer Service team is so important and how to do it properly. You'll learn how to foster relationships with the folks who have more direct contact with the user than anyone — and get a heads-up to avoid some common pitfalls.

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Now that I am aware of junction objects, I use them ALL. THE. TIME. In this article, you'll learn about an OOUX-power tool that helps you solve some super-sticky data puzzles.  This "design-technical" tool improves communication and collaboration with developers, while allowing us (UX designers) to create more dynamic experiences for our users.

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In this episode, your host Sophia Prater flies solo to show you how to sell more UX research using Object-Oriented UX—more specifically, the first two steps of the ORCA process. We will talk about how to make your stakeholders and biz folks aware of gaps in the team’s understanding and become more invested in important questions that need to be brought to users.

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In this episode of the podcast, Andrea, and Kristen talk with Sophia about their work together at Duo Security, how they have started bringing OOUX to Duo for a double whammy of complexity wrangling, and how taking all of people's weird behaviors into account helps design better online security products.

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Understanding APIs is becoming more and more important for UX designers. Fortunately, OOUX can help with that. Join us and our guest of honor, Caroline Sober-James to learn how you can tap into the business complexity-wrangling power of object-oriented user experience (OOUX) to plan, design, build, and deliver better APIs.

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In this episode of the podcast, Sophia and Amanda talk about OOUXing your portfolio and making real connections at the UX Hustle Conference, How everything in your career has its season, and how Amanda leveraged her technical background as a civil engineer with her passion for design to build a new kind of web shop.

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In this episode of the podcast, Sophia and Caroline discuss why Caroline calls OOUX a power tool for digital design, what it's like to have a user call your system "seamless," and the parallels between OOUX and API design.

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In this episode of the podcast, Sophia and Imogen discuss how PDFs are bad for accessibility, why OOUX is not waterfall design, and exactly how many times you have to repeat yourself for your message to sink in.

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In this episode of the podcast, Sophia and Jorge discuss why the tension between top-down and bottom-up is the greatest challenge to designers, how to recognize signs that you’re working on a “greedy” product, and why social media is like a meeting that lasts forever.

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In just a single sheet of paper (front and back), this guide gives you step-by-step instructions on how to create an object map.

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Collaborating remotely? This MURAL template will help your team come together around the first iteration of the ORCA process: Discovery. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes. WARNING! This template provides some help text but is not completely self-explanatory. You'll want some OOUX basic training before diving in.

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In this new book, Cornel writes about how an object-oriented approach to XR can help designers create more intuitive virtual experiences. During this Happy Hour, Cornel will take us through some UX for XR best practices. He'll also walk us through a case study that showcases how OOUX was leveraged to design a crypto art/NFT VR gallery.

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In this conversation, Sophia and Jorge discuss OOUX and how it differs from other methodologies.

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In this episode of the podcast, Sophia, Michael, and Andy discuss why team clarity brings user clarity, how new UX writers should go about developing a company voice, and why communicating trade-offs is a killer skill.

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You can add OOUX to your toolset to strengthen your UX process and dramatically improve your discovery phases. Mary goes through the full process here step by step.

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You can add OOUX to your toolset to strengthen your UX process and dramatically improve your discovery phases. In this article, Certified OOUX Strategist, Mary Mahling Carns, takes you step by step through the full process.

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In this article, Michaela talks about how she used the ORCA process in making a little Mars weather app using NASA’s Insight Weather API.

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In this episode, Sophia, Ahren, and Bob discuss how taxonomies differ from folksonomies, how folksonomies differ from ontologies, and how common vocabularies keep design projects on track.

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Immersive technologies are entering the lives of more and more users in all shapes and forms. Yet designing for these new digital worlds requires a very different approach and toolset. These are the topics we will discuss with 2 leading UX experts in the design world: Sophia V. Prater and Cornel Hillman.

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In this episode, Sophia and Jeremy discuss how responsive design made the truth about the Internet apparent, why the invisible is hard to prioritize, and what a bad design system means for our end users.

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In this episode of the podcast, Sophia, Sarah, and Rachel discuss how to think like a library scientist, how being conventional can be a virtue, and why accessibility is good for everyone, not just the differently-abled.

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Common misconception: OOUX is only good for large-scale redesigns or ground-up design work. In this quick and fun case study, Mary shows us how to OOUX a single page on Taco Bell's online ordering system.

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In this episode, Sophia and Ren discuss how to build a taxonomy around cosplay, how information architecture is more like information archaeology, and why it's important to understand the context of meta metadata.

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If you are interested in Object-Oriented UX and are looking for ways to apply the methodologies, you're in luck! OOUX and Notion go hand-in-hand; exploring one will help you build mastery of the other. Diving into Notion is a way to apply OOUX in the wild and practice creating and manipulating systems.

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In this episode, Sophia and Andrew discuss the meaning of embodied cognition, the pitfalls of being a physical creature in a digital environment, and why sometimes, creating inconsistency can help you be consistent.

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In this article, Sarah Barrett talks about how mapping can improve digital experiences. She also tackled the 4 steps to make our digital experiences mappable.

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In this article, Sophia V Prater explains how you can use her object-oriented UX methodology to create intuitive digital products devoid of clutter. According to Sophia, broken objects are one of the biggest user experience fails.

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This article covers some of the challenges and approaches surrounding this focus, with particular attention to designing for the audience’s diverse levels of familiarity and expertise with the website’s underlying subject.

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Cornel Hillmann is a CG Artist, XR Designer, and Entrepreneur. He is the owner and creative director at Studio.CGArtist.com and Emerging Entertainment and has worked with brands including Panasonic, Jaguar, the Singapore International Film Festival, and other big names.

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"Advice Giver" Sophia Prater and "Advice Seeker" Joseph Duteil discuss OOUX and how the idea is rooted in practice starting with a project for CNN in 2012, and how it has evolved into a repeatable approach, helping UXers tackle any type of app, site or software.

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In this article, Alicia and Andrea talk about Duo’s Object-Oriented UX (OOUX) Design Process. It also tackles the 3 steps on how OOUX works.

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Imogen Levy is head of Digital at Moorfield's Eye Hospital. When she started at this large NHS network of hospitals the digital "strategy" was basically to move all print material to PDFs. So, Imogen had significant educating and evangelizing to do. In this case study (and success-story-in-progress), imogen candidly shares how she is transforming content, structure, and minds with OOUX.

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Gabriela identifies strategic ways to implement OOUX in organisations in a way that’s transforming rather than exhausting.

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All too often, we end up brushing complex business rules and information architecture aside in the name of “low fidelity.” In this talk, Sophia goes over four main sources of complexity and how Object-Oriented UX can help wrangle them. You’ll learn about the tough questions you should be asking early on—to make the rest of the project easier and more successful.

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