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Articles

Here's a list of OOUX-y articles, with the most recently published at the top.

Grow your application, not your information architecture
Grow your application, not your information architecture

How an OOUX approach can help keep the IA lean and simple while scaling your application.

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What is OOUX?
What is OOUX?

A collection of beautifully prepared slides from Rik's presentation to Sony PlayStation on what OOUX is, where it fits in information architecture practice, and how to execute it.

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Design your UX Strategy with JOCO (JTBD Objects & Coordinated Opportunities )
Design your UX Strategy with JOCO (JTBD Objects & Coordinated Opportunities )
by Fredy Pascal

Fredy shares an in-depth article on defining business and product goals and more with JTBD (job to be done), OST (opportunity solution trees), and OOUX!

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Introducing ORCA: The Third Diamond in your UX Process
Introducing ORCA: The Third Diamond in your UX Process

ORCA is a 15-step meat-grinder of a process: put good research in one end and out the other, get clarity, structure, and everything you need to go into interaction design with confidence. It’s an iterative process that helps you synthesize research into naturally-intuitive UX. You need ORCA, the third diamond in your "double-diamond" design process.

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Three Ways to Future-Proof Your Webflow CMS
Three Ways to Future-Proof Your Webflow CMS

In his second article on creating an object-oriented CMS in Webflow, Luke Prater, CTO of Rewired UX, discusses three ways to future-proof your Webflow CMS.

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Five Signs You’re Practicing Advanced UX
Five Signs You’re Practicing Advanced UX

What does leveling up look like when you’re drilling down? In other words, what does it mean to practice advanced UX without “manager” or “director” in your title? If you ask 10 experienced UXers you will probably get 10 different answers. But, for what it’s worth, here are my top five.

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Creating an Object-Oriented CMS with Webflow
Creating an Object-Oriented CMS with Webflow

Luke Prater, CTO of Rewired UX, writes his first Medium article about the OOUX-ing of OOUX.com (no pressure!).

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Information Archaeology for Information Architects
Information Archaeology for Information Architects

What do archaeology and information architecture have in common? More than you think. In this short article, Sophia outlines the similarities and makes a tongue-in-cheek case for why information architecture should probably be renamed "information archaeology."

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Object-Oriented UX is the missing link for XR experiences
Object-Oriented UX is the missing link for XR experiences

XR (Extended, Virtual, and Augmented Reality) is traditionally a field saturated with game designers, animators, 3D modelers, and developers. But what is the role of UX design in the coming XR revolution? In this article, Sophia explains why "UX for XR" author, Cornel Hillman, believes Object-Oriented UX is the "missing link" for UX in XR.

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Benefits of OOUX
Benefits of OOUX

Certified OOUX Strategist, Rik Williams, has outlined 19 benefits of OOUX for the user-centred and mental model-based information architecture of data-rich products, services and systems. If you need ammunition for selling OOUX at your company, this article is a fantastic mine of stakeholder-whispering postulation.

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Design things I do every day now that I didn’t do a year ago
Design things I do every day now that I didn’t do a year ago

As Mary looked back at the past year, it occurred to her that it was a year of big changes in the things that she did on a daily basis. Some changes were big and some were more granular, but it reminded her that, as a designer and as a person, she is capable of learning and change.

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The missing team name in Microsoft Teams
The missing team name in Microsoft Teams

In microsoft Teams, the TEAM object is pretty confusing and disorienting, expecially when first joining. OOUXer Jimmy Simov of SAP exposes in detail what's wrong and shows us how an OOUX approach can help.

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Stop thinking about flows, start thinking about objects
Stop thinking about flows, start thinking about objects

An object-oriented UX approach helps build scalable and consistent systems. Dittrich proposes an “object-oriented” approach that models the user experience around the content elements. A mindset that helps you to keep the UI scalable and consistent.

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How to Sell UX Research with Two Simple Questions
How to Sell UX Research with Two Simple Questions

It’s why so many UX designers are frustrated in their job and why many projects fail. It’s also why we often can’t sell research: every decision-maker is confident in their own mental picture. In this article, Sophia shows you how to collaboratively expose misalignment in your team’s shared understanding by bringing them together around two questions. What are the objects? How do they relate?

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How to build a better product using Object-Oriented UX: Part Two
How to build a better product using Object-Oriented UX: Part Two

In Part 2 of her series on better product design using OOUX, Nikki takes you through the nitty-gritty on how to hit the ground running using OOUX and the ORCA process in your work to create better products by defining a system of objects before jumping into task flows and interaction design.

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A Content Model Is Not a Design System
A Content Model Is Not a Design System

Content models have to serve a variety of delivery channels, each more outlandish than the last. But why do many content models still look more like design systems rather than reflecting structured data? Mike takes us on a personal journey as he examines his own experiences and invites us to conceive content models that articulate meaning and group related content together for use on any channel.

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Leveraging the Power of Junction Objects
Leveraging the Power of Junction Objects

Now that I am aware of junction objects, I use them ALL. THE. TIME. In this article, you'll learn about an OOUX-power tool that helps you solve some super-sticky data puzzles.  This "design-technical" tool improves communication and collaboration with developers, while allowing us (UX designers) to create more dynamic experiences for our users.

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Redefining discovery: A multi-stepped journey for a newly minted OOUX-er
Redefining discovery: A multi-stepped journey for a newly minted OOUX-er

You can add OOUX to your toolset to strengthen your UX process and dramatically improve your discovery phases. Mary goes through the full process here step by step.

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Redefining discovery: A multi-stepped journey for a newly minted OOUX-er
Redefining discovery: A multi-stepped journey for a newly minted OOUX-er

You can add OOUX to your toolset to strengthen your UX process and dramatically improve your discovery phases. In this article, Certified OOUX Strategist, Mary Mahling Carns, takes you step by step through the full process.

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Websites are not living rooms and other lessons for information architecture
Websites are not living rooms and other lessons for information architecture

In this article, Sarah Barrett talks about how mapping can improve digital experiences. She also tackled the 4 steps to make our digital experiences mappable.

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Creating Intuitive Designs with Object-Oriented UX: An Interview with Sophia Prater
Creating Intuitive Designs with Object-Oriented UX: An Interview with Sophia Prater

In this article, Sophia V Prater explains how you can use her object-oriented UX methodology to create intuitive digital products devoid of clutter. According to Sophia, broken objects are one of the biggest user experience fails.

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Designing content that caters to diverse levels of expertise
Designing content that caters to diverse levels of expertise

This article covers some of the challenges and approaches surrounding this focus, with particular attention to designing for the audience’s diverse levels of familiarity and expertise with the website’s underlying subject.

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Duo’s Object Oriented UX (OOUX) Design Process
Duo’s Object Oriented UX (OOUX) Design Process
and Alicia Fremling

In this article, Alicia and Andrea talk about Duo’s Object-Oriented UX (OOUX) Design Process. It also tackles the 3 steps on how OOUX works.

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The OOUX Certification Course: My Review
The OOUX Certification Course: My Review

"The course gave me so much more confidence in my skills as a UX designer." In this article, Lindsay shares her experience with the OOUX certification program, how it helped her improve as a UX designer, and how it improved her confidence in her own professional abilities.

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The Full Stack Design System
The Full Stack Design System

Emmet Connolly (who brought OOUX training to Intercom back in 2016) write about how design systems need to be object-oriented, and how they are working toward that goal at Intercom.

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An Introduction to Object-Oriented UX and How to Do It
An Introduction to Object-Oriented UX and How to Do It

Lindsay gives a step-by-step walk-through of the ORCA OOUX design process, breaking down each round from discovery and requirements, to prioritization and prototyping, all while simultaneously designing an online coffee shop experience.

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Using object-oriented user experience for software development
Using object-oriented user experience for software development

This is a great article about how OOUX can be used from a software development perspective. Eduard also has some interesting techniques for documenting Attribute Requirements.

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“Don’t dead him!” Why verbs are hard and what it means for our UX process
“Don’t dead him!” Why verbs are hard and what it means for our UX process

You name the language, human babies learn nouns easier and faster than verbs. In this article, Sophia explores research conducted by Dedre Gentner and lays out how her finding are relevant and important in the world of UX.

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Connecting the Hairy Bikers to Moorish Meatballs: A Recipe for Contextual Navigation
Connecting the Hairy Bikers to Moorish Meatballs: A Recipe for Contextual Navigation

The BBC has been basing their website design on domain models for over a decade. In OOUX, the design process focuses on objects, relationships, calls-to-action, and attributes. In this article, Sophia discusses how BBC Food is using OOUX to create a superb user experience on their website.

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Object-Orient Your Design System
Object-Orient Your Design System

"OOUX and Design Systems, a match made in design heaven." Object-Oriented UX should be an organizing principle for your Design System. In this article, Sophia talks about how OOUX improves the process of creating a Design System.

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Words matter during times of uncertainty
Words matter during times of uncertainty

Allison is a content designer, content strategist, editor of the IBM Design Medium Publication. After COVID-19 hit, Allison started thinking about how to apply what she learned in a recent OOUX workshop to COVID-19 safety messaging.

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Three Reasons OOUX is a Game Changer for Your Digital Design Projects
Three Reasons OOUX is a Game Changer for Your Digital Design Projects

OOUX has become a design power tool and it’s something you should know about if you’re interested in offering a better digital user experience for your customers. Learn how OOUX helps you build things your users can understand, simplifies and declutters your design, and fosters better projects and happier teams.

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Object Modeling for Designers: An Introduction
Object Modeling for Designers: An Introduction

Design systems are essential, but what Heidi shows in this article is that a design system alone, particularly if it’s primarily a component level design system, does not guarantee a simple, consistent experience. Heidi Adkisson shows us how to create a 'narrative' object model and dives deep into four main types of relationships.

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A daring digital tool for a traditionally analog audience
A daring digital tool for a traditionally analog audience

In this article, Mariana talks about the software she uses for UX/UI. This software is called Drooms which is a virtual data room that caters to a very niche audience: Lawyers.

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Adobe Blog: OOUX Review of EdX.org's Connected Content
Adobe Blog: OOUX Review of EdX.org's Connected Content

Examine how EdX accomplishes a refreshingly natural browsing experience — curious users can navigate from subject, to course, to instructor, to school, and back again without ever needing to pick through the hierarchical main navigation. This is one of the primary principles of object-oriented user experience (OOUX): contextual navigation through object relationships.

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UX for Lizard Brains
UX for Lizard Brains

In the digital world, anything is possible. But if digital-space interfaces stray too far from our expectations, users will become unsure, confused, and unhappy. This article spells out why we should design with lizard brains in mind to create intuitive interfaces. (In OOUX, we have a new definition for a Broken Object. In this article, think of the Broken object as a mean Shapeshifter.)

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The Object-Oriented User
The Object-Oriented User

Look into how users understand and process their world, how thought, communication, understanding, and perception are all object-oriented, and how when digital design aligns with real-world objects, better UX is the result.

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OOUX: A Foundation for Interaction Design
OOUX: A Foundation for Interaction Design

Interaction design helps users get things done in digital spaces. For UX designers, it's where we choreograph all the users' doing; the verbs. But what are the things being "done to"? Learn how defining your nouns (objects) first will set you up for more intuitive interaction design.

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Object-Oriented UX: a Post-Publication Retrospective
Object-Oriented UX: a Post-Publication Retrospective

Sophia reflects on the value of pushing your content, getting it out there, and telling imposter syndrome to take a hike.

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Object-Oriented UX
Object-Oriented UX

The original OOUX manifesto. You'll learn why designing "objects first" is pivotal and how it helps you define the core structure of your system. The process has evolved over the years into Sophia's ORCA process, but this 2015 article is still a great place to start.

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Beyond the Polar Bear
Beyond the Polar Bear
by Mike Atherton

Mike did an excellent case study on how the BBC used Domain-Driven Design (a grandparent of OOUX) to revolutionize how the BBC creates, manages, publishes, and displays their massive trove of media. He reminds us that users "are not interested in a video, [they] are interested in what the video is about. [They] are interested in real things—real world things."

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It's time to Adopt Object-Oriented Thinking
It's time to Adopt Object-Oriented Thinking
by Paul Boag

Have you heard the term "Object-Oriented?" Thought maybe it only applies to developers and techies? Think again. Paul makes the case that it's just about time we all started getting on board the Object-Oriented thought train as a way of viewing and deconstructing systems.

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Object-focused vs Task-focused Design
Object-focused vs Task-focused Design
by Everyl Yankee

In this article, Everyl Yankee talks about ‘task’ oriented UX design techniques, and how we must then take the step up to ‘object’ oriented user interfaces and navigation systems to keep user interaction as simple and straightforward as possible.

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Object-Oriented GUIs are the Future
Object-Oriented GUIs are the Future
by Tom Dayton

Tom Dayton currently consults through his company, Presto Innovation. He counts silicon valley startups and being an 11-year NASA Ames Research Center veteran among his many impressive professional accomplishments. In this article he outlines our ubiquitous computer future, and guess what? It's object-oriented.

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Content Modelling: A Master Skill
Content Modelling: A Master Skill
by Rachel Lovinger

OOUX stands on the shoulders of giants! Lovinger was writing about content modeling back in 2012, pioneering the ideas of structured content.

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