Articles

Here's a list of OOUX-y articles, with the most recently published at the top.

How to build a better product using Object-Oriented UX: Part Two
How to build a better product using Object-Oriented UX: Part Two
Nicole Davis
Lead Designer

In Part 2 of her series on better product design using OOUX, Nikki takes you through the nitty-gritty on how to hit the ground running using OOUX and the ORCA process in your work to create better products by defining a system of objects before jumping into task flows and interaction design.

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Leveraging the Power of Junction Objects
Leveraging the Power of Junction Objects
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Now that I am aware of junction objects, I use them ALL. THE. TIME. In this article, you'll learn about an OOUX-power tool that helps you solve some super-sticky data puzzles.  This "design-technical" tool improves communication and collaboration with developers, while allowing us (UX designers) to create more dynamic experiences for our users.

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Websites are not living rooms and other lessons for information architecture
Websites are not living rooms and other lessons for information architecture
by Sarah R. Barrett

In this article, Sarah Barrett talks about how mapping can improve digital experiences. She also tackled the 4 steps to make our digital experiences mappable.

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Creating Intuitive Designs with Object-Oriented UX: An Interview with Sophia Prater
Creating Intuitive Designs with Object-Oriented UX: An Interview with Sophia Prater
by Oliver Lindberg

In this article, Sophia V Prater explains how you can use her object-oriented UX methodology to create intuitive digital products devoid of clutter. According to Sophia, broken objects are one of the biggest user experience fails.

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Designing content that caters to diverse levels of expertise
Designing content that caters to diverse levels of expertise
by Harry Court

This article covers some of the challenges and approaches surrounding this focus, with particular attention to designing for the audience’s diverse levels of familiarity and expertise with the website’s underlying subject.

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Duo’s Object Oriented UX (OOUX) Design Process
Duo’s Object Oriented UX (OOUX) Design Process
Andrea Neuhoff
Senior Product Designer
and Alicia Fremling

In this article, Alicia and Andrea talk about Duo’s Object-Oriented UX (OOUX) Design Process. It also tackles the 3 steps on how OOUX works.

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The OOUX Certification Course: My Review
The OOUX Certification Course: My Review
Lindsay Sutton
Freelance UX

"The course gave me so much more confidence in my skills as a UX designer." In this article, Lindsay shares her experience with the OOUX certification program, how it helped her improve as a UX designer, and how it improved her confidence in her own professional abilities.

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The Full Stack Design System
The Full Stack Design System
by Emmet Connolly

Emmet Connolly (who brought OOUX training to Intercom back in 2016) write about how design systems need to be object-oriented, and how they are working toward that goal at Intercom.

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An Introduction to Object-Oriented UX and How to Do It
An Introduction to Object-Oriented UX and How to Do It
Lindsay Sutton
Freelance UX

Lindsay gives a step-by-step walk-through of the ORCA OOUX design process, breaking down each round from discovery and requirements, to prioritization and prototyping, all while simultaneously designing an online coffee shop experience.

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Using object-oriented user experience for software development
Using object-oriented user experience for software development
by Eduard Khristus

This is a great article about how OOUX can be used from a software development perspective. Eduard also has some interesting techniques for documenting Attribute Requirements.

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“Don’t dead him!” Why verbs are hard and what it means for our UX process
“Don’t dead him!” Why verbs are hard and what it means for our UX process
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

You name the language, human babies learn nouns easier and faster than verbs. In this article, Sophia explores research conducted by Dedre Gentner and lays out how her finding are relevant and important in the world of UX.

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Connecting the Hairy Bikers to Moorish Meatballs: A Recipe for Contextual Navigation
Connecting the Hairy Bikers to Moorish Meatballs: A Recipe for Contextual Navigation
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

The BBC has been basing their website design on domain models for over a decade. In OOUX, the design process focuses on objects, relationships, calls-to-action, and attributes. In this article, Sophia discusses how BBC Food is using OOUX to create a superb user experience on their website.

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Object-Orient Your Design System
Object-Orient Your Design System
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

"OOUX and Design Systems, a match made in design heaven." Object-Oriented UX should be an organizing principle for your Design System. In this article, Sophia talks about how OOUX improves the process of creating a Design System.

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Words matter during times of uncertainty
Words matter during times of uncertainty
by Allison Biesboer

Allison is a content designer, content strategist, editor of the IBM Design Medium Publication. After COVID-19 hit, Allison started thinking about how to apply what she learned in a recent OOUX workshop to COVID-19 safety messaging.

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Three Reasons OOUX is a Game Changer for Your Digital Design Projects
Three Reasons OOUX is a Game Changer for Your Digital Design Projects
Caroline Sober-James
Director of User Experience at Acumium

OOUX has become a design power tool and it’s something you should know about if you’re interested in offering a better digital user experience for your customers. Learn how OOUX helps you build things your users can understand, simplifies and declutters your design, and fosters better projects and happier teams.

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A daring digital tool for a traditionally analog audience
A daring digital tool for a traditionally analog audience
by Mariana Garcia

In this article, Mariana talks about the software they use for UX/UI. This software is called Drooms which is a virtual data room that caters to a very niche audience: Lawyers.

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Adobe Blog: OOUX Review of EdX.org's Connected Content
Adobe Blog: OOUX Review of EdX.org's Connected Content
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Examine how EdX accomplishes a refreshingly natural browsing experience — curious users can navigate from subject, to course, to instructor, to school, and back again without ever needing to pick through the hierarchical main navigation. This is one of the primary principles of object-oriented user experience (OOUX): contextual navigation through object relationships.

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UX for Lizard Brains
UX for Lizard Brains
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In the digital world, anything is possible. But if digital-space interfaces stray too far from our expectations, users will become unsure, confused, and unhappy. This article spells out why we should design with lizard brains in mind to create intuitive interfaces. (In OOUX, we have a new definition for a Broken Object. In this article, think of the Broken object as a mean Shapeshifter.)

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The Object-Oriented User
The Object-Oriented User
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Look into how users understand and process their world, how thought, communication, understanding, and perception are all object-oriented, and how when digital design aligns with real-world objects, better UX is the result.

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OOUX: A Foundation for Interaction Design
OOUX: A Foundation for Interaction Design
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Interaction design helps users get things done in digital spaces. For UX designers, it's where we choreograph all the users' doing; the verbs. But what are the things being "done to"? Learn how defining your nouns (objects) first will set you up for more intuitive interaction design.

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Object-Oriented UX: a Post-Publication Retrospective
Object-Oriented UX: a Post-Publication Retrospective
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Sophia reflects on the value of pushing your content, getting it out there, and telling imposter syndrome to take a hike.

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Object-Oriented UX
Object-Oriented UX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

The original OOUX manifesto. You'll learn why designing "objects first" is pivotal and how it helps you define the core structure of your system. The process has evolved over the years into Sophia's ORCA process, but this 2015 article is still a great place to start.

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Beyond the Polar Bear
Beyond the Polar Bear
by Mike Atherton

Mike did an excellent case study on how the BBC used Domain-Driven Design (a grandparent of OOUX) to revolutionize how the BBC creates, manages, publishes, and displays their massive trove of media. He reminds us that users "are not interested in a video, [they] are interested in what the video is about. [They] are interested in real things—real world things."

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It's time to Adopt Object-Oriented Thinking
It's time to Adopt Object-Oriented Thinking
by Paul Boag

Have you heard the term "Object-Oriented?" Thought maybe it only applies to developers and techies? Think again. Paul makes the case that it's just about time we all started getting on board the Object-Oriented thought train as a way of viewing and deconstructing systems.

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Object-focused vs Task-focused Design
Object-focused vs Task-focused Design
by Everyl Yankee

In this article, Everyl Yankee talks about ‘task’ oriented UX design techniques, and how we must then take the step up to ‘object’ oriented user interfaces and navigation systems to keep user interaction as simple and straightforward as possible.

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Content Modelling: A Master Skill
Content Modelling: A Master Skill
by Rachel Lovinger

OOUX stands on the shoulders of giants! Lovinger was writing about content modeling back in 2012, pioneering the ideas of structured content.

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