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OMG! You found us. Thank goodness. Get to know us here and learn how to join the party.
We are systems-thinking UXers, IAs, content pros, BAs, POs, PMs, developers, service designers, and design system evangelists — who believe in content-first design.
We love untangling complexity. We prioritize cross-functional collaboration. We loathe avoidable rework, hectic processes, and pants-on-fire pixels-first processes.
In short, systematically arranging color-coded sticky notes with our team to build a clear scaffolding for naturally intuitive UX is where we thrive.
Meet the Ultimate Nerds — the Advanced OOUX Strategists. These professionals excelled in the OOUX Certification Program, then they returned to mentor and coach new up-and-coming Strategists. They completed their Advanced Certification, preparing them for deeper complexity wrangling, high-value consulting, and expert facilitation.
Do we sound like your people? Ahhhh-mazing. We can’t wait to meet you. Here’s a few ways to connect and join the convo.
We hope this becomes your favorite professional social network. Discuss new OOUX ideas. Join specialty groups around IA, Content, Development, Leadership, UI and more. Enjoy monthly Q&A with Sophia. And get tons of free resources (like an Intro to OOUX mini-course) and support to get you started.
Some say the OOUX Certification Program is “harder than college.” Certified Strats completed one of (if not THE) most rigorous continued-education curriculums in our field. People enroll as junior designers and as directors — and it’s tough for everyone. Also, incredibly worth it. (Have you read their testimonials?!)
Superpowers gained include bridging the gaps between developers, content, the business and design. And X-ray vision.
Say hello to our most recently Certified OOUX Strategists! Cohort 9 trained in the latest OOUX practices October-December 2023. Final testing is happening now, so look here for the graduates to appear as final exam results come in!
Our Advanced Strategists are silly-smart and they know things and make really interesting OOUXy content. Reading and listening to them is a good idea!
In this video Allie and Sophia use system modeling to uncover hidden business opportunities in the iOS app, Planta, turning missed connections and dead-ends between objects into new opportunities. 💪
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watchGreetings OOUXers! In this New Years episode of the podcast, we welcome Content Designer, Information Architect, and Certified OOUX Consultant, Karen Hewell. Sophia and Karen discuss the power of naming your feelings and thoughts, the difference between feelings and thoughts, mapping your polarizing traits can make you more confident, & how to get started OOUXing your life.
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listenThe challenges of working in UX are often "intimidating and overwhelming." Allie Ofisher shares how getting certified in OOUX transformed her process and gave her stronger confidence.
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readIn this episode of the podcast, Sophia & Richard discuss what it was like when object-oriented programming was invented, why "legacy" has one meaning in life & another in software, & why we've kind of been using the word "inheritance" wrong this whole time.
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listenAllie Ofisher is a UX Consultant & Certified OOUX Strategist who focuses on information architecture, user research, & of course, OOUX. In this episode of the podcast, Sophia & Allie discuss running an ORCA Sprint for the Church of Latter Day Saints, how best to teach the process to stakeholders who might not have a design background, plus future plans for implementing future ORCA Sprints.
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listenIn this session, see examples of how Karen and some of her more enterprising colleagues have used the basic structure of the "classic" nav flow and adapted it for concepts like user intent, voice & tone, page types and facets. Plus, explore how to better enable your content creators (many of which are *not* UX writers) with OOUX-informed documentation and processes.
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watch
In this episode of the podcast, Sophia and Caroline discuss why designers should cultivate empathy toward developers, how to be "a designer devs swoon over," and how quickly Caroline's conversations with developers turn into "OOUX lovefests."
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listenUnderstanding APIs is becoming more and more important for UX designers. Fortunately, OOUX can help with that. Join us and our guest of honor, Caroline Sober-James to learn how you can tap into the business complexity-wrangling power of object-oriented user experience (OOUX) to plan, design, build, and deliver better APIs.
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watch
In this episode of the podcast, Sophia and Caroline discuss why Caroline calls OOUX a power tool for digital design, what it's like to have a user call your system "seamless," and the parallels between OOUX and API design.
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