Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Cookie settings
Event Recording

OOUX Happy Hour: Objects, Information, and Meaning with Marsha Haverty

Marsha and her team work to help designers focus on their creation process, instead of spending time managing files and versions of files — and files within files. And files that don't play nice with other files. They are wrangling constantly increasing complexity — and they are leveraging Object-Oriented UX to do it. In this talk, Marsha will show us OOUX through her expert eyes.

Image Credit:
Luke Prater

To get access to this guide, enter your email below. If you are not already part of our OOUX world, you'll be added to the weekly OOUX Newsletter. You can, of course, unsubscribe at any time! We will never sell, spam, our otherwise disrespect your information. And we strive to provide only top-notch valuable content in our newsletter.

No items found.
Find your player

Currently, Marsha Haverty is a Senior Information Architect at Autodesk. Autodesk is a massive 3D-modeling enterprise that is working to integrate artificial intelligence as well as smaller companies that they acquire.

At the 2015 IA Summit, I (your organizer, Sophia) had a front row seat to Marsha Haverty's mindblowing lecture, "What we Mean by Meaning." The talk received a standing ovation and Marsha was asked by the organizers to repeat the talk later in the conference for any one who had missed it. Here are the slides from that talk: https://www.slideshare.net/mjane_h/what-we-mean-by-meaning-new-structural-properties-of-information-architecture-ias15-47485499 Marsha returned to the IA Summit stage in 2017 to deliver another talk that gave some of the greatest minds in information architecture more juicy food for thought. I missed this talk, "Acting Naturally with Information," but I watched the recording after Andrew Hinton recommended it (thanks, Andrew!). Here's the recording of that talk:https://blueprintdigital.com/ia-summit-2017/marsha-haverty/

At the end of 2021, Marsha and six other IAs embarked on the OOUX Masterclass (OOUX.com/masterclass) and are working to apply the material at Autodesk. In this talk, Marsha will show us OOUX through her expert eyes. Check back for more details on her talk as we get closer to Feb 3rd! Agenda (EST)5pm: Community Announcements5:05pm: Presentation5:30pm: Q&A and discussion!5:40pm: Quick networking breakout rooms6pm: Wrap up *Why are we charging now?Reason 1: pay the speakers.Reason 2: cover our costs.Reason 3: you value what you pay for! Even a 5$ fee will make you about 1000% more likely to come. So, it's for your own good! (Sorry if that sounds patronizing. But it's true!)Thank you for supporting the spread of OOUX and we promise to give you incredible return on your investment!

Episode Transcript

Subscribe to OOUX Podcast

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

No items found.

Related Resources

Websites are not living rooms and other lessons for information architecture
Websites are not living rooms and other lessons for information architecture
Sarah Barrett

In this article, Sarah Barrett talks about how mapping can improve digital experiences. She also tackled the 4 steps to make our digital experiences mappable.

read
Open in new tab
read
Episode 015 - Living in Information with Jorge Arango
Episode 015 - Living in Information with Jorge Arango
Jorge Arango

In this episode of the podcast, Sophia and Jorge discuss why the tension between top-down and bottom-up is the greatest challenge to designers, how to recognize signs that you’re working on a “greedy” product, and why social media is like a meeting that lasts forever.

listen
Open in new tab
listen
See all resources

Spotlighted Resources

NN/g UX Podcast - What is Object-Oriented UX
NN/g UX Podcast - What is Object-Oriented UX
Sophia V. Prater

UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.

listen
Open in new tab
listen
Search all resources