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Event Recording

Align, co-create, and reduce rework with object-oriented UX (OOUX)

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Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this talk given at the 2021 No Code Conference, produced by Webflow, you’ll learn the basics of OOUX and how it can help teams achieve a shared understanding of scope, strategically structure content, and shine light on hidden complexity — reducing rework in the process.

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The best time to get super curious about all the unknowns is early on in a project. But all too often, we end up brushing complex business rules and information architecture aside and jumping into design too early. And when we avoid asking clients and stakeholders the tough questions, we end up with piles of rework.

The OOUX Podcast

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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Featured Resource

Object Mapping Quick Start Guide
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