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Andrew Hinton

Author of Understanding Context

and Certified OOUX Strategist

#OpenForWork

Featured Resources

Episode 009 - Embodied Cognition with Andrew Hinton
Episode 009 - Embodied Cognition with Andrew Hinton

In this episode, Sophia and Andrew discuss the meaning of embodied cognition, the pitfalls of being a physical creature in a digital environment, and why sometimes, creating inconsistency can help you be consistent.

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Understanding Context
Understanding Context

This is a book that I wish I had written! My weathered copy of this book is packed with highlights, scribbles in the margins, and dogeared pages. It's not an easy read (some passages I had to read 3 times) but it's fascinating for anyone serious about information architecture and how laws of perception and understanding should drive our IA designs.

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Andrew Hinton

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