Beth Keegan

OOUX has transformed how I approach projects, encouraging me to embrace complexity right from the start. As a UX consultant, I’m often immersed in new client environments with limited knowledge of their industry or processes. OOUX has guided me in asking meaningful questions, defining the key elements of our system, and prioritizing content to align with business goals.Using the ORCA process with clients has fostered a shared language for discussing our product, enabled us to define requirements early, and minimized changes in development. Even my team members have shared that framing our product through the OOUX methodology has given them a deeper understanding of what we’re building.