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Video

OOUX We Did It Again - Learn to Identify Hidden Business Opportunities🕵️ with Isolated Objects and System Models

June 2024

23 Minutes

In this video Allie and Sophia use system modeling to uncover hidden business opportunities in the iOS app, Planta, turning missed connections and dead-ends between objects into new opportunities. 💪

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Episode Transcript

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Every 2-3 Thursdays

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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Related Resources

Video

OOUX We Did It Again - UX Fail from LinkedIn Activity: Isolated POST Object

Apr 9, 2024

12:00 pm

EST

20 Minutes

In this video, Sophia and Allie jump into LinkedIn, showing how the UX fail, Isolation, works to leave users feeling bewildered, frustrated, and ineffective. Keep an eye out for other UX fails in this one too! If you’re a UX designer looking to learn what to avoid when deciding how your users navigate your system, this one’s for you!

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Video

OOUX We Did It Again - Navigating the UX Fail Landmines in Amazon’s Alexa app

Mar 28, 2024

11:00 am

EST

31 Minutes

In this video, Allie and Sophia dive headfirst into Amazon’s Alexa iOS app, showing how the four UX fails work together to sabotage your muscle memory, making you feel utterly stupid and inefficient when it comes to creating the smart home of your dreams. If you’re a UX designer that wants to unlock the tools to create efficient and intuitive designs, this one’s for you!

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Spotlighted Resources

Podcast Episode

NN/g UX Podcast - What is Object-Oriented UX

Mar 21, 2025

12:00 pm

EST

42 Minutes

UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.

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