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How to Sell UX Research with Two Simple Questions

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Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

It’s why so many UX designers are frustrated in their job and why many projects fail. It’s also why we often can’t sell research: every decision-maker is confident in their own mental picture. In this article, Sophia shows you how to collaboratively expose misalignment in your team’s shared understanding by bringing them together around two questions. What are the objects? How do they relate?

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A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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Object Mapping Quick Start Guide
Object Mapping Quick Start Guide
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In just a single sheet of paper (front and back), this guide gives you step-by-step instructions on how to create an object map.

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