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Allie Ofisher

Lead UX Design consultant at Pixo

and
Certified OOUX Strategist

AgTech, Higher Ed, Consulting, UX Strategy, IA

Forever in my toolbox as a UX consultant

What I've learned in the OOUX course will forever be in my toolbox as a UX consultant. I'm no longer intimidated by products or fields I'm not familiar with now that I have this process. I can get to the right questions quicker, build shared understanding of a system across a team, and help create consistent and intuitive experiences with my colleagues. I'm excited about how the OOUX process can influence how we prioritize and estimate specific client projects because I know I'll be equipped to facilitate those tricky conversations when scoping an MVP or multiple phased project, and believe doing so our teams will be able to advise our clients better, helping them make more intuitive and efficient systems that at the end of the day helps users and visitors get what they need faster.

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Featured Resources

OOUX We Did It Again - UX for Non-Profits: Critical Do's & Don’ts!
OOUX We Did It Again - UX for Non-Profits: Critical Do's & Don’ts!

In this video, Sophia brings Allie two Isolated Objects from the World Wildlife Fund's website, but they find there is much to admire as well. From isolated habitats to unclear donation CTAs, the WWF provided some wild fodder for this episode.

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OOUX We Did It Again - UX Fail from Facebook Marketplace: Shape-shifting CTA’s and Broken LISTING Object
OOUX We Did It Again - UX Fail from Facebook Marketplace: Shape-shifting CTA’s and Broken LISTING Object

In this video, Allie brings Sophia not one but two UX fails from Facebook Marketplace’s iOS app. Changing the status of a LISTING object from active to pending, or pending to sold, should be easy—especially when you’re managing many items!

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OOUX We DId It Again - UX Fail From Evolve Drupal: Shapeshifting Talk Objects
OOUX We DId It Again - UX Fail From Evolve Drupal: Shapeshifting Talk Objects

In this video, Sophia brings Allie a UX Fail from the website for the 2024 Evolve Drupal Conference. The TALK object shape-shifts from page to page as well as between mobile and desktop. Tune-in to learn how keeping things consistent will give your users the confidence and make your design reviews gloriously easy.

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OOUX We Did It Again - UX Fail from Lingopie: Masked Content Objects
OOUX We Did It Again - UX Fail from Lingopie: Masked Content Objects

In this video, Sophia introduces Allie to Lingopie, an app that helps you learn foreign languages by binging television shows. In addition to being a fantastic way to learn a language, Lingopie has a lot going for it, but it's also filled with Masked Objects.

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OOUX We Did It Again - UX Fail from Rocket Money: Shapeshifting TRANSACTION Object
OOUX We Did It Again - UX Fail from Rocket Money: Shapeshifting TRANSACTION Object

In this video, Allie introduces Sophia to one of her favorite iOS apps, Rocket Money. Despite its many strengths, we discover a notable UX fail—a Shape Shifter. If you're a UX designer weary of the perpetual demand for innovation at the expense of consistency, this episode equips you with the language to push back against arbitrary design choices that cause unnecessary cost and cognitive load.

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OOUX We Did It Again - UX Fail from LinkedIn Activity: Isolated POST Object
OOUX We Did It Again - UX Fail from LinkedIn Activity: Isolated POST Object

In this video, Sophia and Allie jump into LinkedIn, showing how the UX fail, Isolation, works to leave users feeling bewildered, frustrated, and ineffective. Keep an eye out for other UX fails in this one too! If you’re a UX designer looking to learn what to avoid when deciding how your users navigate your system, this one’s for you!

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OOUX We Did It Again - Navigating the UX Fail Landmines in Amazon’s Alexa app
OOUX We Did It Again - Navigating the UX Fail Landmines in Amazon’s Alexa app

In this video, Allie and Sophia dive headfirst into Amazon’s Alexa iOS app, showing how the four UX fails work together to sabotage your muscle memory, making you feel utterly stupid and inefficient when it comes to creating the smart home of your dreams. If you’re a UX designer that wants to unlock the tools to create efficient and intuitive designs, this one’s for you!

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OOUX We Did It Again - UX Fail from Google Photos Memories: Broken PERSON Object
OOUX We Did It Again - UX Fail from Google Photos Memories: Broken PERSON Object

In this video, Allie and Sophia take on Google Photos’ “Memories” feature in iOS — a great lesson on what UX designers should avoid when it comes to where to place calls-to-action and how the implications for getting this wrong can mean reduced trust, frustration, bursting into tears in the middle of a work meeting, and even deleting the app altogether.

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043 - Facilitating ORCA Sprints with Allie Ofisher
043 - Facilitating ORCA Sprints with Allie Ofisher

Allie Ofisher is a UX Consultant & Certified OOUX Strategist who focuses on information architecture, user research, & of course, OOUX. In this episode of the podcast, Sophia & Allie discuss running an ORCA Sprint for the Church of Latter Day Saints, how best to teach the process to stakeholders who might not have a design background, plus future plans for implementing future ORCA Sprints.

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OOUX Happy Hour: Running ORCA Sprints with Allie Ofisher
OOUX Happy Hour: Running ORCA Sprints with Allie Ofisher

During this Happy Hour, we will learn about applying the ORCA process in sprints to gather domain knowledge and start scoping a project from the ground up. Allie will share tips for preparing one yourself — including what went well, what mistakes she made and wants you to avoid, and resources from Notion and Miro to help you conduct your own.

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Why I became OOUX-certified
Why I became OOUX-certified

The challenges of working in UX are often "intimidating and overwhelming." Allie Ofisher shares how getting certified in OOUX transformed her process and gave her stronger confidence.

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Miro ORCA Discovery Template Kanban Style
Miro ORCA Discovery Template Kanban Style

The ORCA Discovery Template should be available on as many tools as possible, and especially tools that designers are naturally in and out of all day. One of the most-used tools for many is Miro. Using Miro's built-in kanban tool, Allie Ofisher has created a super useful template for object-mapping.

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Qualifications

Cohort 5
Cohort 7 Mentors
Cohort 9 Mentors
Allie Ofisher

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