Cookie Consent
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
AgTech, Higher Ed, B2B, Medical, SAAS, Information architecture, Product Strategy, User research
Allie was wonderful. She was approachable and easy to talk to and incredibly helpful in supporting me as I was going through my assignment.
Allie was great. She's knowledgeable, helpful, and very approachable. Her feedback was always solid and insightful. She took the initiative to schedule group calls when she recognized that some group members might have been struggling, which I deeply appreciated.
Allie was always available to help whenever I sent her messages or requested a 1:1. She provided good feedback on all assignments and always recommended elements for improvement, even if minor.
I absolutely LOVE working with Allie! After Allie graduated with flying colors in my Object-Oriented UX Certification course, I knew I wanted to work with her and bring her onto my client projects — even the toughest concepts of OOUX seemed to click naturally for her. Allie has spoken at my events, mentored and taught within my program, and worked with my clients. I have so much trust that whatever I put in front of Allie, she will reliably deliver amazing work. She's a wonderful facilitator and works well when we need to improvise in the middle of a workshop or handle a difficult tangle of complexity on the spot. She's also got a wonderful eye for visual design! I simply cannot recommend working with Allie enough.
OOUX and the ORCA process have been game-changers for me, transforming my approach as a consultant. It’s the first tool I grab when tackling new client challenges and product spaces. I'm no stranger to the ORCA process, often adapting it to fit various organizational needs. I love helping teams integrate OOUX into their projects, from small start-ups or large multi-discipline organizations. If you’re ready to harness the power of OOUX, I’m your gal!
OOUX and the ORCA process have been game-changers for me, transforming my approach as a consultant. It’s the first tool I grab when tackling new client challenges and product spaces. I'm no stranger to the ORCA process, often adapting it to fit various organizational needs. I love helping teams integrate OOUX into their projects, from small start-ups or large multi-discipline organizations.
If you’re ready to harness the power of OOUX, I’m your gal!
Over the past 3 years I have consistently used the ORCA process with my clients, and have witnessed its success in enhancing team efficiency and creating intuitive user experiences, regardless of the industry or level of complexity of the interface. After seeing that impact, I became determined to integrate OOUX into my career as a UX designer and strategist. The Advanced Certification Program was exactly what I needed to take my skills to the next level. It went beyond the foundational ORCA methodology, equipping me with the expertise to effectively teach, lead, and facilitate OOUX. One of my favorite parts of this program was learning how to go beyond the basics, exploring ways to bend the rules and make the most of the process. You will gain practical experience for applying the methodology in real-world workshop and training scenarios.
This program is not for a typical UX designer; it is tailored for leaders who aspire to shape how industries communicate, collaborate, and create intuitive digital interfaces and experiences.
What I've learned in the OOUX course will forever be in my toolbox as a UX consultant. I'm no longer intimidated by products or fields I'm not familiar with now that I have this process. I can get to the right questions quicker, build shared understanding of a system across a team, and help create consistent and intuitive experiences with my colleagues. I'm excited about how the OOUX process can influence how we prioritize and estimate specific client projects because I know I'll be equipped to facilitate those tricky conversations when scoping an MVP or multiple phased project, and believe doing so our teams will be able to advise our clients better, helping them make more intuitive and efficient systems that at the end of the day helps users and visitors get what they need faster.
In this episode, Sophia and Allie get clear on what exactly OOUX is, how the ORCA process works, and why everyone is talking about it! If you have heard about OOUX and were wondering what it can do for you in your UX practice, or if you find yourself faced with intense digital complexity and need a way to break it down, this podcast is for you!
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this video Sophia shows Allie Uizard's Generative AI for UI design. It allows users to bring product designs to life in seconds using simple text prompts, but can it actually do good UX or UI design? 🤔
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this video Allie and Sophia use system modeling to uncover hidden business opportunities in the iOS app, Planta, turning missed connections and dead-ends between objects into new opportunities. 💪
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this video, Sophia brings Allie two Isolated Objects from the World Wildlife Fund's website, but they find there is much to admire as well. From isolated habitats to unclear donation CTAs, the WWF provided some wild fodder for this episode.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this video, Allie brings Sophia not one but two UX fails from Facebook Marketplace’s iOS app. Changing the status of a LISTING object from active to pending, or pending to sold, should be easy—especially when you’re managing many items!
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this video, Sophia brings Allie a UX Fail from the website for the 2024 Evolve Drupal Conference. The TALK object shape-shifts from page to page as well as between mobile and desktop. Tune-in to learn how keeping things consistent will give your users the confidence and make your design reviews gloriously easy.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this video, Sophia introduces Allie to Lingopie, an app that helps you learn foreign languages by binging television shows. In addition to being a fantastic way to learn a language, Lingopie has a lot going for it, but it's also filled with Masked Objects.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this video, Allie introduces Sophia to one of her favorite iOS apps, Rocket Money. Despite its many strengths, we discover a notable UX fail—a Shape Shifter. If you're a UX designer weary of the perpetual demand for innovation at the expense of consistency, this episode equips you with the language to push back against arbitrary design choices that cause unnecessary cost and cognitive load.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this video, Sophia and Allie jump into LinkedIn, showing how the UX fail, Isolation, works to leave users feeling bewildered, frustrated, and ineffective. Keep an eye out for other UX fails in this one too! If you’re a UX designer looking to learn what to avoid when deciding how your users navigate your system, this one’s for you!
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this video, Allie and Sophia dive headfirst into Amazon’s Alexa iOS app, showing how the four UX fails work together to sabotage your muscle memory, making you feel utterly stupid and inefficient when it comes to creating the smart home of your dreams. If you’re a UX designer that wants to unlock the tools to create efficient and intuitive designs, this one’s for you!
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this video, Allie and Sophia take on Google Photos’ “Memories” feature in iOS — a great lesson on what UX designers should avoid when it comes to where to place calls-to-action and how the implications for getting this wrong can mean reduced trust, frustration, bursting into tears in the middle of a work meeting, and even deleting the app altogether.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchAllie Ofisher is a UX Consultant & Certified OOUX Strategist who focuses on information architecture, user research, & of course, OOUX. In this episode of the podcast, Sophia & Allie discuss running an ORCA Sprint for the Church of Latter Day Saints, how best to teach the process to stakeholders who might not have a design background, plus future plans for implementing future ORCA Sprints.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenDuring this Happy Hour, we will learn about applying the ORCA process in sprints to gather domain knowledge and start scoping a project from the ground up. Allie will share tips for preparing one yourself — including what went well, what mistakes she made and wants you to avoid, and resources from Notion and Miro to help you conduct your own.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watch
The challenges of working in UX are often "intimidating and overwhelming." Allie Ofisher shares how getting certified in OOUX transformed her process and gave her stronger confidence.
FYI: This is an affiliate link (we earn a small kickback if you buy).
readThe ORCA Discovery Template should be available on as many tools as possible, and especially tools that designers are naturally in and out of all day. One of the most-used tools for many is Miro. Using Miro's built-in kanban tool, Allie Ofisher has created a super useful template for object-mapping.
FYI: This is an affiliate link (we earn a small kickback if you buy).
get it
Work through the OOUX Masterclass with a cohort of other professionals. 1-on-1 coaching, personalized assignment reviews, office hours, and small-group study sessions. Finish with a valuable professional certification.
Learn more
