Podcast Episode

Episode 021 - Is OOUX just a useless IA rebrand?

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Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Sophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs?

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LINKS:

Learn more about the 4 unintuitive objects: ooux.com/4mistakes

Get your ticket for the UX Hustle Summit: uxhustle.org

Talk to me about Information Architecture and OOUX on twitter: @sophiavux

The OOUX Podcast

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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