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Podcast Episode

Episode 021 - Is OOUX just a useless IA rebrand?

Sophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs?

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LINKS:

Learn more about the 4 unintuitive objects: ooux.com/4mistakes

Get your ticket for the UX Hustle Summit: uxhustle.org

Talk to me about Information Architecture and OOUX on twitter: @sophiavux

Episode Transcript

Subscribe to OOUX Podcast

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

Join OOUX Happy Hour Meetup

OOUX virtual meetups feature amazing guest speakers, Q&A, discussion, networking breakout sessions, and important OOUX updates. Bring your coffee, wine, or whiskey.

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