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Video

OOUX We Did It Again - Learn How to Stop Over-Designing to Create a More Intuitive User Experience

October 2025

25 Minutes

In this episode, Allie and Sophia show you why giving the same type of content three different designs is a UX anti-pattern that confuses users

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😫 They'll show you how to use object mapping to transform multiple content types (objects that all do the same thing!) into one elegant object solution

💪. If you're a UX designer who wants to create more cohesive experiences by simplifying your objects, this episode is for you!

🤓 Get started with Object Mapping: https://www.youtube.com/watch?v=JeATj5NO_ZU&t=0s

👻 Get on the waitlist for the Four UX Fails Mini-Course:https://www.ooux.com/offerings/fourfailsA deep dive into how to detect and prevent these unsavory flavors of unintuitiveness!

⭐️ Go all in and enroll in the OOUX Masterclass:https://rewiredux.ositracker.com/358292/17369

A 22-hour online course that will help you have more confidence in the face of complexity, design more elegant and resilient digital systems, reduce rework while also having more fun, and overall level-up as an advanced, high-value UXer.

Episode Transcript

Subscribe to the UX Level-Up Podcast

Every 2-3 Thursdays

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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UX Level-Up

20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.

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OOUX We Did It Again - What is OOUX? And What Can It Do For Me?

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In this episode, Sophia and Allie get clear on what exactly OOUX is, how the ORCA process works, and why everyone is talking about it! If you have heard about OOUX and were wondering what it can do for you in your UX practice, or if you find yourself faced with intense digital complexity and need a way to break it down, this video is for you!

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OOUX We Did It Again - Breaking the Myth: Why Learning UI Design First Won’t Guarantee UX Success

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In this episode, Allie and Sophia dive into the latest pieces of advice floating around the UX world: "Start with UI design if you want to succeed in UX design." With over two decades of combined experience in UX design (and having started their careers in UI design), they’re here to debunk why this advice might actually hold you back.

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NN/g UX Podcast - What is Object-Oriented UX

Mar 21, 2025

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EST

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UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.

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