Sophia's program gave me the keys to a structured approach
Working as a compact team in fast paced agency environment, things can get quite messy early on. Many times I have found myself in the middle of the design diamond right between an extensive research phase and the need to start defining some Information Architecture. I don't know for you, but this was rarely a "hit the ground running situation." Sophia's program gave me the keys to a process that turned this limbo into a structured approach which pays dividends in the long run.