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Podcast Episode

Episode 020 - How to Sell UX Research with OOUX

In this episode, your host Sophia Prater flies solo to show you how to sell more UX research using Object-Oriented UX—more specifically, the first two steps of the ORCA process. We will talk about how to make your stakeholders and biz folks aware of gaps in the team’s understanding and become more invested in important questions that need to be brought to users.

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LINKS:

Get one of the last spots in Cohort 5! www.OOUX.com/certification

Start the OOUX Masterclass today: www.ooux.com/masterclass

See a side-by-side of the OOUX Certification and the OOUX Self-Paced Masterclass: www.ooux.com/training

Join the OOUX World Facebook group: https://www.facebook.com/groups/oouxworld/

See a visualization of the ORCA process: www.rewiredux.com/ooux

Download the Object-Mapping Quick Start Guide: https://www.ooux.com/resources/quickstart

Get the Mural ORCA Discovery Template: https://www.ooux.com/resources/mural

Episode Transcript

Subscribe to OOUX Podcast

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

Join OOUX Happy Hour Meetup

OOUX virtual meetups feature amazing guest speakers, Q&A, discussion, networking breakout sessions, and important OOUX updates. Bring your coffee, wine, or whiskey.

Related Resources

Object Mapping Quick Start Guide
Object Mapping Quick Start Guide
Sophia V. Prater

In just a single sheet of paper (front and back), this guide gives you step-by-step instructions on how to create an object map.

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Mural ORCA Discovery Template
Mural ORCA Discovery Template
Sophia V. Prater

Collaborating remotely? This MURAL template will help your team come together around the first iteration of the ORCA process: Discovery. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes. WARNING! This template provides some help text but is not completely self-explanatory. You'll want some OOUX basic training before diving in.

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Spotlighted Resources

UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
Sophia V. Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

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