OOUX We Did It Again - Jobs To Be Done — UX is Missing The Point!

October 2025

26 Minutes

In this episode, Sophia and Allie discuss ideas on how to incorporate jobs to be done into your OOUX practice. And how turning the current JTBD paradigm on its head, by thinking of products as job performers and users as hiring managers, is actually more helpful and closer to the original idea put forth by Clayton Christensen in the 90s.

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OOUX We Did It Again - What is OOUX? And What Can It Do For Me?

Oct 25, 2025

5:15 pm

EST

49 Minutes

In this episode, Sophia and Allie get clear on what exactly OOUX is, how the ORCA process works, and why everyone is talking about it! If you have heard about OOUX and were wondering what it can do for you in your UX practice, or if you find yourself faced with intense digital complexity and need a way to break it down, this video is for you!

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Podcast Episode

080 - OOUX and Jobs to be Done with Jim Kalbach

Sep 25, 2025

9:59 pm

EST

60 Minutes

Jobs To Be Done meets Object-Oriented UX! Sophia and JTBD legend, Jim Kalbach, nerd out on frameworks, the magic of teaching to learn, and evolving your process. It’s a fun, honest convo about clarity, complexity, and cringey first diagrams.

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Podcast Episode

NN/g UX Podcast - What is Object-Oriented UX

Mar 21, 2025

12:00 pm

EST

42 Minutes

UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.

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