In this episode of the podcast Sophia and Chase discuss using Object-Oriented UX to onboard at Chewy.com, creating new objects at Wealthfront, how OOUX fits in with other design methodologies, plus how you can get started with OOUX in your organization. We nerded out in this one. Enjoy!
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Chase Roberts is the Senior Content designer at Chewy.com and has worked as a senior content designer in the fintech world with Global 500 banks, like Capital One and BBVA, as well as at startups like Wealthfront and Relief App.
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A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.
In this episode of the podcast, Sophia talks to the VP of Design and Research at HelloFresh — Jake Zukowski. They discuss how a designer on his team started sneaking OOUX through the backdoor into their design meetings, they debate about the difference between a Product Manager and a UX Designer, and they talk about how PMs can bring OOUX to their teams.
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listenIn this super candid conversation, Joe Natoli and Sophia sit down to talk UX process, sketching, creativity, agile, and how OOUX can fit into to all of the above, "meeting you where you are". We'll give you a look into the new course that Joe and Sophia are launching on April 1st, 2023 — a course that targets the fundamentals of OOUX and can get you rocking and rolling in about a weekend.
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listen
UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.
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