Sophia goes way back to her childhood, high school, college days, and early UX career to make sense of the current state of OOUX and ORCA. Sophia gets into the frustrations of designing in the dark, shares a few juicy life lessons, and reveals the early principles that make up the foundation of her career — and the movement she’s built.
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This is a story about finding a path from struggle to satisfaction and from frustration to way more fun. In yet another solo episode (we promise we’ve got some interviews coming up!).
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A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.
In this episode of the podcast, Sophia kicks off the first in a 15-part series on her ORCA (Objects, Relationships, CTAs, and Attributes) process. This first installment will cover the process of Noun Foraging. Learn Sophia's 10 hot tips for getting started with noun foraging. Plus, how artificial intelligence can help you do the work, and how noun foraging might not be just for nouns. Enjoy!
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listenSophia lays out her findings after successfully rolling out the ORCA Sprint envisioned in episode 033 from last season. She talks about manifesting the ORCA Sprint from concept to deliverable, what worked and what didn't work (and what can probably be skipped) while running the first ORCA Sprint, and why ending Day 2 of the ORCA Sprint with a nav flow is guaranteed to blow people's minds.
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UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.
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