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Daniel Rosenberg

Author of UX Magic and UX Professor at San Jose State University

and
Certified OOUX Strategist

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Featured Resources

OOUX Happy Hour: The Magic of UX Grammar
OOUX Happy Hour: The Magic of UX Grammar

In Dan's Lecture, he will give us a tour of his UX Magic framework, focusing on the foundation: UX Grammar. You'll learn how to create an Action-Object Matrix that illustrates the "conceptual grammar" of your system. Then, to reduce cognitive load (and screens!) you'll learn to compress that matrix, making it as dense as possible.

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Daniel Rosenberg

Interested in learning OOUX?

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Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

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