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Daniel Rosenberg

Author of UX Magic and UX Professor at San Jose State University

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Certified OOUX Strategist
Advanced OOUX Strategist & Consultant

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Featured Resources

OOUX Happy Hour: The Magic of UX Grammar
OOUX Happy Hour: The Magic of UX Grammar

In Dan's Lecture, he will give us a tour of his UX Magic framework, focusing on the foundation: UX Grammar. You'll learn how to create an Action-Object Matrix that illustrates the "conceptual grammar" of your system. Then, to reduce cognitive load (and screens!) you'll learn to compress that matrix, making it as dense as possible.

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Join the The OOUX Masterclass Certification Waitlist

Work through the OOUX Masterclass with a cohort of other professionals. 1-on-1 coaching, personalized assignment reviews, office hours, and small-group study sessions. Finish with a valuable professional certification.

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