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Karen Hewell

UX Content Strategist

and Certified OOUX Strategist

#OpenForWork

Content design, content engineering

OOUX and the ORCA methodology is my new 'secret weapon' for managing complexity

OOUX and the ORCA methodology is my new 'secret weapon' for managing complexity and my own ADHD (ha!). As a bonafide over-thinker, this methodology gives me a repeatable, reliable framework to tease out the hidden questions and logical considerations in a system *without* getting too bogged down in shiny new ideas. I'm able to explore and document concepts, ideas, and potential opportunities without necessarily having to move on them *right away*. Plus, OOUX and ORCA has given me the perfect framework to get stakeholders excited about untangling complexity vs. completely overwhelmed. Making the system tangible and malleable means better questions, more effective collaboration and the best set of documentation I think I've ever had going into sketching! Certainly the best part of this program for me has been its flexibility. Every exercise we learned simply gave me another way to tease out complexity and ask the right questions... but weren't so concrete that I couldn't adapt them to fit specific needs in my own work as a content designer. Did I mention documentation? The most beautiful documentation.

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Featured Resources

OOUX Happy Hour: Content Types, Taxonomies and Nav Flows with Karen Hewell
OOUX Happy Hour: Content Types, Taxonomies and Nav Flows with Karen Hewell

In this session, see examples of how Karen and some of her more enterprising colleagues have used the basic structure of the "classic" nav flow and adapted it for concepts like user intent, voice & tone, page types and facets. Plus, explore how to better enable your content creators (many of which are *not* UX writers) with OOUX-informed documentation and processes.

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Qualifications

Cohort 7
Cohort 8 Mentors
Karen Hewell

Interested in learning OOUX?

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Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

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