Cookie Consent
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
UX Strategy, Leadership, Mentorship, Product Design, AI Design, Product Management
OOUX helped us move from a 35% hit rate with our A/B testing to 80%. This is because the concepts we created and implemented were so much more thoroughly tested and designed, ensuring we had user and business buy-in before we wrote a line of code.
The ORCA process helps us to get to a better, more complete understanding faster, and helps us communicate that understanding across a large organization where it might not be shared…It’s amazing for your toolkit — you will look like a superstar.
In this episode, Sophia and Jake unpack CTA prioritization—how to balance user needs with business goals, why “contra CTAs” matter for ethical UX, and how to navigate tough stakeholder convos to build trust and deliver real, lasting value.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenWhat if prioritizing relationships could boost your bottom line? In this 10th ORCA Series installment, Sophia is joined by former VP of design at Hello Fresh, Certified OOUX Strategist, and Cohort 11 Mentor, Jake Zukowski, to explore how ORCA’s Relationship Prio helps businesses build trust, create clarity around revenue objects, and design strategies that work for both users and businesses.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this episode of the podcast, Sophia talks to the VP of Design and Research at HelloFresh — Jake Zukowski. They discuss how a designer on his team started sneaking OOUX through the backdoor into their design meetings, they debate about the difference between a Product Manager and a UX Designer, and they talk about how PMs can bring OOUX to their teams.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listen
Work through the OOUX Masterclass with a cohort of other professionals. 1-on-1 coaching, personalized assignment reviews, office hours, and small-group study sessions. Finish with a valuable professional certification.
Learn more
