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Podcast Episode

079 - (ORCA Series #11) - CTAs That Align Teams and Earn Trust - CTA Prioritization with Jake Zukowski

September 2025

39 Minutes

In this episode, Sophia and Jake unpack CTA prioritization—how to balance user needs with business goals, why “contra CTAs” matter for ethical UX, and how to navigate tough stakeholder convos to build trust and deliver real, lasting value.

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Jake Zukowski has worked as Vice President of Global Design and Research at HelloFresh, led design teams at Frog and Fjord (now Accenture Song), and contributed his expertise to innovative companies like Magic Leap, Microsoft, and Expedia. Today, he’s the founder and CEO of Cosmic Plumbing, where he creates professional astrology and tarot tools.

LINKS:

⁠Connect with Jake on LinkedIn!⁠

⁠Sign up for OOUX Foundations⁠

⁠Join the waitlist for Cohort 12 of the OOUX Masterclass (Fall 2026)⁠

⁠Continue the conversation on the OOUX Forum!⁠

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Episode Transcript

Subscribe to the UX Level-Up Podcast

Every 2-3 Thursdays

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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UX Level-Up

20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.

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In this episode of the podcast, Sophia talks to the VP of Design and Research at HelloFresh — Jake Zukowski. They discuss how a designer on his team started sneaking OOUX through the backdoor into their design meetings, they debate about the difference between a Product Manager and a UX Designer, and they talk about how PMs can bring OOUX to their teams.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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Podcast Episode

077 - (ORCA Series #10) - From Inheriting Strategy to Shaping It - Relationship Prioritization with Jake Zukowski

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What if prioritizing relationships could boost your bottom line? In this 10th ORCA Series installment, Sophia is joined by former VP of design at Hello Fresh, Certified OOUX Strategist, and Cohort 11 Mentor, Jake Zukowski, to explore how ORCA’s Relationship Prio helps businesses build trust, create clarity around revenue objects, and design strategies that work for both users and businesses.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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NN/g UX Podcast - What is Object-Oriented UX

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UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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