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Welcome to the world of Object-Oriented UX.

OOUX is a philosophy and a set of principles that helps UX designers break down complexity, understand convoluted business requirements, synthesize research, and facilitate collaboration with stakeholders, SMEs, and developers.  Armed with OOUX,  teams can create more efficient digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

learn more about OOUX

The Latest Cohort

Say hello to our most recently Certified OOUX Strategists! Cohort 4 trained in the latest OOUX practices March-May 2021. Final testing is happening now, so look here for the graduates to appear as final exam results come in!

Enrollment is OPEN for Cohort 5!

Get certified in OOUX over the course of 10 weeks, starting Monday, August 30th, 2021. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."

make it happen

Enrollment for Cohort 6 is right around the corner.

If you are interested in starting 2022 off with a major professional upgrade, get on the waitlist for the experience UX designers (and developers!) are calling "life-changing," "a breath of fresh air," "invaluable," "brilliant," "fundamental training for product Designers"...and "easily one of the best training investments you could make."

Learn more about the Certification or...

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I would recommend this to any serious problem-solver
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Sophia's OOUX method is on a whole different level
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OOUX is like a breath of fresh air
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This new way of thinking will save me so much time in future projects
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An amazing process
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I have new confidence when it comes to tackling complexity
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Upcoming Events

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Recent Resources

Episode 025 - Bridging Development and Design with Miriam Suzanne and Sondra Eby Eisenstat
Episode 025 - Bridging Development and Design with Miriam Suzanne and Sondra Eby Eisenstat
Sondra Eby
UX Designer at OddBird
featuring Miriam Suzanne

In this episode of the podcast, Sophia, Sondra, and Miriam discuss the adaptability of the ORCA process for teams, the coming innovations of container queries in CSS, and how OOUX facilitates a fruitful, continuous conversation between designers and developers.

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OOUXing a UFO Network
OOUXing a UFO Network
Lauren Costa Stone
UX Designer at Florence

Certified OOUX Strategist, Lauren Stone, uses OOUX and the ORCA process to help the Mutual UFO Network (MUFON) to rebrand its image in order to adopt a more modern look and exhibit more credibility. The new brand strategy aims to attract younger, and more diverse members while establishing a more inclusive culture.

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Episode 024 - Value Paths and OOUX with Samuel Hulick
Episode 024 - Value Paths and OOUX with Samuel Hulick
featuring Samuel Hulick

Samuel Hulick runs User Onboard, where he researches, writes about, and implements successful user onboarding for companies around the world. In this episode of the podcast, Sophia and Samuel discuss how OOUX helped with a crisis of faith, how there's more than one way to learn to ride a bike, and why the right objects at the right time are the answer to good UX.

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How to Sell UX Research with Two Simple Questions
How to Sell UX Research with Two Simple Questions
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

It’s why so many UX designers are frustrated in their job and why many projects fail. It’s also why we often can’t sell research: every decision-maker is confident in their own mental picture. In this article, Sophia shows you how to collaboratively expose misalignment in your team’s shared understanding by bringing them together around two questions. What are the objects? How do they relate?

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ORCA Discovery Template for Miro
ORCA Discovery Template for Miro
by Laurel Franciose

Laurel Franciose originally created this template for her team at @Adobe, but it's now available to all! The OOUX ORCA Process canvas offers a way to follow the steps outlined for an Object-Oriented UX workshop. The ORCA process is a fantastic way to detangle complex design problems and create intuitive user experiences.

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