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Welcome to the world of Object-Oriented UX.

OOUX is a philosophy and a set of principles that helps UX designers break down complexity, understand convoluted business requirements, synthesize research, and facilitate collaboration with stakeholders, SMEs, and developers.  Armed with OOUX,  teams can create more efficient digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

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Enrollment is OPEN for Cohort 7!

Get certified in OOUX over the course of 10 weeks, starting Monday, September 12, 2022. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."

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Enrollment for Cohort 8 is right around the corner!

If you are interested in marking 2023 with a major professional upgrade, get on the waitlist for the experience UX designers (and developers!) are calling "life-changing," "a breath of fresh air," "invaluable," "brilliant," "fundamental training for product Designers"...and "easily one of the best training investments you could make."

Learn more about the Certification or...

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The Certified OOUX Strategists of Cohort 6

Say hello to our most recently Certified OOUX Strategists! Cohort 6 trained in the latest OOUX practices March-May 2022. Final testing is happening now, so look here for the graduates to appear as final exam results come in!

Meet the Mentor group for Cohort 6 of the OOUX Masterclass Certification Program!

What smart people are saying about OOUX

OOUX is a perfect corollary to atomic design

To me, Sophia Prater’s OOUX is a perfect corollary to atomic design. Atomic design helps teams think about user interfaces in a thoughtful, considered, and structural manner, and OOUX does the same for the objects and content that flows through those user interfaces. That’s why I see atomic design and OOUX as a fantastic one-two punch: they both help teams break big, gnarly problems down into smaller pieces in order to create thoughtful systems that govern great (and complex!) user experiences.

Like putting on x-ray goggles

When you work with Sophia Prater and the OOUX methodology, it’s like putting on x-ray goggles. Suddenly you can see the bones of your system: all the implicit concepts and actions and relationships become visible and explicit. Your language gets clearer, your metaphors sharper, your visualizations more intuitive. For product designers like me, that’s a superpower for crafting and refining experiences that are complex without being complicated, simple without being simplistic.

An approach that takes us from zero to sixty in the shortest possible time

In a world where we are almost never given the time or space or resources we’d like to design things well, OOUX is an absolute gift. An approach that takes us from zero to sixty in the shortest possible time and puts us on the right road to clearly understanding what users need from this interaction, from this interface, from this experience. To my way of thinking, OOUX focuses squarely on the things that matter most to people and kicks everything else to the curb.

The Self-Paced OOUX Masterclass

A rigorous, face-paced course for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

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Upcoming Events

Stay tuned for the next OOUX Event!

Recent Resources

OOUX Happy Hour: Enterprise OOUX: Prioritization, Business Process Modeling, and Libraries
OOUX Happy Hour: Enterprise OOUX: Prioritization, Business Process Modeling, and Libraries
Maria Garcia

In this happy hour, Certified OOUX Strategist, Maria Garcia, will discuss how she has approached object mapping a system that has tens if not hundreds of legitimately important objects that have complex relationships with one another.

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Grow your application, not your information architecture
Grow your application, not your information architecture
Matthias Dittrich

How an OOUX approach can help keep the IA lean and simple while scaling your application.

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OOUX Happy Hour: OOUX Methods Beyond the Object Map with Lauren Stone
OOUX Happy Hour: OOUX Methods Beyond the Object Map with Lauren Stone
Lauren Costa Stone

OOUX isn't just a process; it teaches you a new, more practical, comprehensive approach to product, design, and development work and improves your overall skills. Let's talk about integrating OOUX into your UI and feature work. In this happy hour, we will go beyond the object map and explore some practical tips and tricks by reviewing some real-world examples.

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Using Object Oriented UX in user research — it can be done!
Using Object Oriented UX in user research — it can be done!
Dani Nordin

Can the Object Map used to facilitate user research?

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What is OOUX?
What is OOUX?
Rik Williams

A collection of beautifully prepared slides from Rik's presentation to Sony PlayStation on what OOUX is, where it fits in information architecture practice, and how to execute it.

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Spotlighted Resource

UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
Sophia V. Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

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