Welcome to the world of Object-Oriented UX.

OOUX is a philosophy and set of principles that helps UX designers break down complexity, understand convoluted business requirements, synthesize research, and facilitate collaboration with stakeholders, SMEs, and developers.  Armed with OOUX,  teams can create more efficient digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

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The Latest Cohort

Say hello to our most recently Certified OOUX Strategists! Cohort 4 trained in the latest OOUX practices March-May 2021. Final testing is happening now, so look here for the graduates to appear as final exam results come in!

Enrollment is OPEN for Cohort 5!

Get certified in OOUX over the course of 10 weeks, starting Monday, August 30th, 2021. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."

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I would recommend this to any serious problem-solver
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Sophia's OOUX method is on a whole different level
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OOUX is like a breath of fresh air
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This new way of thinking will save me so much time in future projects
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An amazing process
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I have new confidence when it comes to tackling complexity
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Upcoming Events

Webflow No-Code Conference: Align, co-create, and reduce rework with OOUX
Webflow No-Code Conference: Align, co-create, and reduce rework with OOUX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this talk, you’ll learn the basics of OOUX and how it can help teams achieve a shared understanding of scope, strategically structure content, and shine light on hidden complexity — reducing rework in the process.

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Recent Resources

Episode 024 - Value Paths and OOUX with Samuel Hulick
Episode 024 - Value Paths and OOUX with Samuel Hulick
featuring Samuel Hulick

Samuel Hulick runs User Onboard, where he researches, writes about, and implements successful user onboarding for companies around the world. In this episode of the podcast, Sophia and Samuel discuss how OOUX helped with a crisis of faith, how there's more than one way to learn to ride a bike, and why the right objects at the right time are the answer to good UX.

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OOUX Happy Hour: The ABCs of Getting Buy-in for OOUX with Kristen Kite
OOUX Happy Hour: The ABCs of Getting Buy-in for OOUX with Kristen Kite
Kristen Kite

This talk will arm you with practical advice on how to take your OOUX knowledge to the next level: bringing your teammates’ perspectives and brainpower into the process.

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Episode 023 - Understanding the System with Cassie Eddy and OOUX
Episode 023 - Understanding the System with Cassie Eddy and OOUX
Cassie Eddy
UX Designer & Researcher at Health Catalyst

Cassie Eddy is a UX Designer and Researcher at Health Catalyst in Boston. She is also a Certified OOUX Strategist and active mentor in the OOUX Certification Program. In this episode of the podcast, Sophia and Cassie discuss learning to code, the information architecture of Crossfit, and how OOUX can help with combining passions in career and life.

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How to build a better product using Object-Oriented UX: Part Two
How to build a better product using Object-Oriented UX: Part Two
Nicole Davis
Lead Designer

In Part 2 of her series on better product design using OOUX, Nikki takes you through the nitty-gritty on how to hit the ground running using OOUX and the ORCA process in your work to create better products by defining a system of objects before jumping into task flows and interaction design.

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Episode 022 - Introducing object-oriented thinking to LinkedIn with Harrison Wheeler
Episode 022 - Introducing object-oriented thinking to LinkedIn with Harrison Wheeler
featuring Harrison Wheeler

Harrison Wheeler is a Senior Design Manager at Linkedin and is the host of his own user experience design podcast: Technically Speaking. In this episode of the podcast, Sophia and Harrison discuss how OOUX provides a chance to take a principled approach to design, why social media websites are like old enterprise software, and how inheritance can be used to build user trust.

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