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Got complexity?

Object-Oriented UX helps digital product designers create naturally intuitive user experiences, even when faced with mind-boggling complexity. Through a proven, repeatable framework, teams synthesize UX research and convoluted requirements  into strong, future-proof structure. Armed with OOUX, we can create elegant digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

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Enrollment is OPEN for Cohort 9!

Get certified in OOUX over the course of 10 weeks, starting Monday, October 9, 2023. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."

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The date is set for Cohort 10!

Kickoff is September 2,2024

If you are interested in marking 2024 with a major professional upgrade, get on the waitlist for the experience UX designers (and developers!) are calling "life-changing," "a breath of fresh air," "invaluable," "brilliant," "fundamental training for product Designers"...and "easily one of the best training investments you could make."

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The Certified OOUX Strategists of Cohort 9

Say hello to our most recently Certified OOUX Strategists! Cohort 9 trained in the latest OOUX practices October-December 2023. Final testing is happening now, so look here for the graduates to appear as final exam results come in!

Meet the Mentor group for Cohort 6 of the OOUX Masterclass Certification Program!

What smart people are saying about OOUX

We need people who have that OOUX skillset.

Someone has to be able to see the forest for the trees, and it’s usually people that have OOUX as a skillset, the people who can see those things and go, oh, I understand how that thing relates to that other thing. They’re the ones that do well in design systems. So we need people who have that OOUX skillset.

OOUX is a perfect corollary to atomic design

To me, Sophia Prater’s OOUX is a perfect corollary to atomic design. Atomic design helps teams think about user interfaces in a thoughtful, considered, and structural manner, and OOUX does the same for the objects and content that flows through those user interfaces. That’s why I see atomic design and OOUX as a fantastic one-two punch: they both help teams break big, gnarly problems down into smaller pieces in order to create thoughtful systems that govern great (and complex!) user experiences.

Like putting on x-ray goggles

When you work with Sophia Prater and the OOUX methodology, it’s like putting on x-ray goggles. Suddenly you can see the bones of your system: all the implicit concepts and actions and relationships become visible and explicit. Your language gets clearer, your metaphors sharper, your visualizations more intuitive. For product designers like me, that’s a superpower for crafting and refining experiences that are complex without being complicated, simple without being simplistic.

An approach that takes us from zero to sixty in the shortest possible time

In a world where we are almost never given the time or space or resources we’d like to design things well, OOUX is an absolute gift. An approach that takes us from zero to sixty in the shortest possible time and puts us on the right road to clearly understanding what users need from this interaction, from this interface, from this experience. To my way of thinking, OOUX focuses squarely on the things that matter most to people and kicks everything else to the curb.

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Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

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Upcoming Events

Stay tuned for the next OOUX Event!

Recent Resources

058 - OOUX for AI and AI for OOUX
058 - OOUX for AI and AI for OOUX
Sophia V. Prater

In this solo episode of the podcast, Sophia talks about the coming artificial intelligence revolution and how it could work with OOUX. She discusses AI world models and how OOUX provides a framework for training AIs. Plus, all the fun AI/OOUX material coming down the pipeline, including Zoe, the OOUX bot (currently in development) and a meetup on May 16 3-5PM EST, "OOUX for AI and AI for OOUX."

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057 - Revolutionizing your UX Process with Elena Haskins
057 - Revolutionizing your UX Process with Elena Haskins
Elena Haskins

Elena Haskins is a Certified OOUX Strategist and product designer that helps design software for SaaS startups that make users feel effortlessly at home. In this episode of the podcast, Sophia and Elena discuss how dog owners can teach clients about cardinality, why OOUX helps you ask the questions no one else is asking, and how system objects can be used for team therapy.

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056 - Wrangling Design System Chaos with Dan Mall
056 - Wrangling Design System Chaos with Dan Mall
Dan Mall

Dan Mall is a creative director, designer, founder, and entrepreneur. He currently runs Design System University: curriculum & community to support how you design at scale. In this episode of the podcast, Sophia and Dan ask the question, are design systems folks and OOUX folks the same folks?

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How developers and UX designers can work better together - Intro to OOUX
How developers and UX designers can work better together - Intro to OOUX
Elena Haskins

Elena gave her first official talk about OOUX at Thunderplains, a dev conference hosted by Techlahoma a few weeks ago. In this talk, she speaks about the benefits of OOUX to bridge the gap between design and development, and gives an intro to the ORCA process.

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055 - (ORCA Series #8) - Attribute Requirement Fractals
055 - (ORCA Series #8) - Attribute Requirement Fractals
Sophia V. Prater

In this eighth installment of the ORCA Series, Sophia wraps up the Requirements round with Attribute Requirements. Tune in to hear Sophia give a primer on deeper level requirements gathering, plus what sorts of questions generally get asked during the Requirements round.

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Spotlighted Resources

The OOUX Launch Guide
The OOUX Launch Guide
Sophia V. Prater

In this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.

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UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
Sophia V. Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

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