Object-Oriented UX helps digital product designers create naturally intuitive user experiences, even when faced with mind-boggling complexity. Through a proven, repeatable framework, teams synthesize UX research and convoluted requirements into strong, future-proof structure. Armed with OOUX, we can create elegant digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.
learn more about OOUXGet certified in OOUX over the course of 10 weeks, starting Monday, May 1, 2023. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."
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If you are interested in marking 2023 with a major professional upgrade, get on the waitlist for the experience UX designers (and developers!) are calling "life-changing," "a breath of fresh air," "invaluable," "brilliant," "fundamental training for product Designers"...and "easily one of the best training investments you could make."
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Say hello to our most recently Certified OOUX Strategists! Cohort 7 trained in the latest OOUX practices September-November 2022. Final testing is happening now, so look here for the graduates to appear as final exam results come in!
Meet the Mentor group for Cohort 6 of the OOUX Masterclass Certification Program!
To me, Sophia Prater’s OOUX is a perfect corollary to atomic design. Atomic design helps teams think about user interfaces in a thoughtful, considered, and structural manner, and OOUX does the same for the objects and content that flows through those user interfaces. That’s why I see atomic design and OOUX as a fantastic one-two punch: they both help teams break big, gnarly problems down into smaller pieces in order to create thoughtful systems that govern great (and complex!) user experiences.
When you work with Sophia Prater and the OOUX methodology, it’s like putting on x-ray goggles. Suddenly you can see the bones of your system: all the implicit concepts and actions and relationships become visible and explicit. Your language gets clearer, your metaphors sharper, your visualizations more intuitive. For product designers like me, that’s a superpower for crafting and refining experiences that are complex without being complicated, simple without being simplistic.
In a world where we are almost never given the time or space or resources we’d like to design things well, OOUX is an absolute gift. An approach that takes us from zero to sixty in the shortest possible time and puts us on the right road to clearly understanding what users need from this interaction, from this interface, from this experience. To my way of thinking, OOUX focuses squarely on the things that matter most to people and kicks everything else to the curb.
This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.
Ewelina Nowakowska is a Certified OOUX Strategist and is the Director of UI/UX Design & Development at American Reading Company. In this episode of the podcast, Sophia & Ewelina discuss the ways in which OOUX is like mental yoga practice, how ORCA helps teams work faster, plus some exciting innovations that may be on the horizon from OOUX headquarters.
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listenIn this episode of the podcast, Sophia explains eight ways to level up your system modeling skills, plus diagramming The Church of Latter Day Saints!
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listenHow can systems thinking help OOUXers? Sheryl Cababa is the author of a new Rosenfeld book Closing the Loop: Systems Thinking for Designers. Join us for this event where we’ll go fireside chat style with a conversation between Upma and Sheryl. They will discuss systems thinking for designers and how systems thinking overlaps (or not) with object-oriented thinking.
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watchIn this episode of the podcast Sophia and Chase discuss using Object-Oriented UX to onboard at Chewy.com, creating new objects at Wealthfront, how OOUX fits in with other design methodologies, plus how you can get started with OOUX in your organization. We nerded out in this one. Enjoy!
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listenIn this episode of the podcast, Sophia talks to the VP of Design and Research at HelloFresh — Jake Zukowski. They discuss how a designer on his team started sneaking OOUX through the backdoor into their design meetings, they debate about the difference between a Product Manager and a UX Designer, and they talk about how PMs can bring OOUX to their teams.
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listenIn this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.
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get itSophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.
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