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Welcome to the world of Object-Oriented UX.

OOUX is a philosophy and a set of principles that helps UX designers break down complexity, understand convoluted business requirements, synthesize research, and facilitate collaboration with stakeholders, SMEs, and developers.  Armed with OOUX,  teams can create more efficient digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

learn more about OOUX

Enrollment is OPEN for Cohort 6!

Get certified in OOUX over the course of 10 weeks, starting Monday, February 21st, 2022. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."

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The Latest Cohort

Say hello to our most recently Certified OOUX Strategists! Cohort 5 trained in the latest OOUX practices October-November 2021. Final testing is happening now, so look here for the graduates to appear as final exam results come in!

Enrollment for Cohort 7 is right around the corner!

If you are interested in starting 2022 off with a major professional upgrade, get on the waitlist for the experience UX designers (and developers!) are calling "life-changing," "a breath of fresh air," "invaluable," "brilliant," "fundamental training for product Designers"...and "easily one of the best training investments you could make."

Learn more about the Certification or...

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I would recommend this to any serious problem-solver
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Sophia's OOUX method is on a whole different level
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OOUX is like a breath of fresh air
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This new way of thinking will save me so much time in future projects
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An amazing process
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I have new confidence when it comes to tackling complexity
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Upcoming Events

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Recent Resources

Episode 027 - OOUXing Whiskey with Steve Smith
Episode 027 - OOUXing Whiskey with Steve Smith
featuring Steve Smith

Steve is a software engineer, a UXer, and a serial entrepreneur. His early company, Ordered List, was acquired by GitHub and after a long stint as a product designer at GitHub, we met when we were both consulting to NineLabs. He is the founder and lead designer at Box Out Designs, which is basically Canva for the sports industry.

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Align, co-create, and reduce rework with object-oriented UX (OOUX)
Align, co-create, and reduce rework with object-oriented UX (OOUX)
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this talk given at the 2021 No Code Conference, produced by Webflow, you’ll learn the basics of OOUX and how it can help teams achieve a shared understanding of scope, strategically structure content, and shine light on hidden complexity — reducing rework in the process.

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Figma ORCA Discovery Template
Figma ORCA Discovery Template
Marcelo Brasileiro
Product Designer at ArcTouch

The ORCA Discovery Template should be available on as many tools as possible. So here's one for Figma, courtesy of Certified OOUX Strategist, Marcelo Brasileiro. 🙌

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CNN Election Results 2012: An Object-Oriented UX Case Study
CNN Election Results 2012: An Object-Oriented UX Case Study
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

This article is part of a series of case studies that follow my journey of practicing and refining my Object-Oriented UX process. In many ways this project is where my career as a designer of the design process really began. It was a project of many firsts: my first responsive design, my first time working very closely with the development team, and my first real system design.

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CNN Election Results 2016: An Object-Oriented UX Case Study
CNN Election Results 2016: An Object-Oriented UX Case Study
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

This article is part of a series of case studies that follow my journey of practicing and refining OOUX. I hope you are ready to continue the CNN Elections saga after I returned to the newsroom — three years after leaving the team. In this case study, I talk about the struggles of pushing for collaboration and research, content-based navigation, Skeuomorphism 2.0, stage diagrams, and more.

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