Got complexity?

Jip

Asveld

UX Designer at Jip Asveld Digital Design

Information Architecture, Interaction Design, UX Prototyping

Stephanie

Baeza

Senior UX Designer

Edtech, Facilitation

Aaron

Benjamin

Senior UX Designer at Renaissance

EdTech, Retail, Technology, Job Search

Rachel

Bresson

Product Designer at American Specialty Health

Product Design, UX Research, UX Strategy

Susan

Buenafe

Sr. Interaction Designer at Red Hat

Patrick

Cahill

CTO at Outbound.com

EdTech, Marketing Tech

Katelyn

Caillouet

Sr. UX designer/researcher at VA.gov

Civic tech, service design, UX writing

Luis

Cielak

Product Design Lead

User Experience, User Interface Design, Data Visualization

Gladys

Diandoki

Senior Content Designer

Accessibility, inclusion, information Architecture, Content Strategy, OOUX,

Philippe

Fara

Digital Experience Manager

Irene

Ferraris

Experience Designer

UX Design, Accessibility, Information Architecture

Martin

Fisher

Design System Manager

Design, UX, Systems, Product

Trisha

Gawley

Senior UX Visual Designer at Mutual of Omaha

Visual Design, UI, Insurance

Fiorella

Geedi

Product Designer at Coforma

Civic Tech, health care, design strategy, research

Angus

Gordon

Content Strategist at Weave Content Strategy and Design

Content Strategy, Content Design, Information Architecture

Danika

Gunn

UX Designer at Vasion

Edtech, Data Analytics, Design Systems

Lee

Halley

UX Content Designer

Enterprise SaaS, Nonprofits, UX Writing, Content Design, Content Strategy, Accessibility

Beth

Keegan

UX Research & Design at Insight

User Research, Product Design, Workshop Facilitation, Requirements Documentation

Kate

Kuzheleva

Sr. User Experience Designer at Autodesk

Design and Manufacturing

Dimitri

Lundquist

Product Design Lead at Esri

GIS, Ecommerce, Nonprofit Fundraising

Mary

Mahling Carns

Lead Innovator at Halftank Studio

Product discovery coaching, SaaS apps, startups, fintech, healthcare, edtech

Simona

Munteanu

UX Designer

UX Designer, Design Systems, eCommerce

Stephanie

Nagy

UX Designer at Sky Solutions

Government, Accessibility

Claire

Senior UX Designer

IxD Interaction Design, UX Design, UI Design, JTBD, BVoD, Behavioural Science, Futures Thinking

Mary

Nolan

Senior Product Designer at Shift

Fintech, behavioural economics

Anthony

Procik

senior content designer and strategist

civic tech

Viia

Ranta

UX Designer

Edtech, B2B

Alexandra

Rayner

Sr. UX Content Strategist at Aetna, CVS Health

Healthcare, Public health, Content Design, Content Strategy

Zane

Reddix

Senior Product Designer at Humana

Healthcare

Daniel

Setiawan

UX Designer at bound

UX/UI, product design

Jordan

Stombaugh

UX Designer and Researcher at Infosec

UX Design, UX Research, Edtech, Cybersecurity, SaaS

Jennifer

Summar

Sr. UX Designer

Healthcare, Financial Services, Federal Government Contracts

Melissa

Taddonio

UX Lead at Endava

Design Systems, Product Design, Information Architecture, UI Design, User Research

Hattie

Tadsen

UX Lead at John Deere

AgTech, Design Systems

Erno

Tuovinen

Product Designer Consultant

User Experience (UX) Design, Human-centered Design, Product Development, Design Strategist

Jacob

Wadenpfuhl

Director of User Experience

Experience design and strategy

Amy

Wadeson

Sr. UX Architect at Marken

Cold-Chain Logistics, Healthcare Logistics

Daniel

Zachariasen

Unicorn, Head of Product Design and owner of Ensō Design Studio

B2B, SaaS, BPO, Leadership, Design Systems

Jake

Zukowski

CEO and Designer at Cosmic Plumbing

UX Strategy, Leadership, Mentorship, Astrology, Product Design, IA, AI, AI Design, UX Research, Product Management

Untangle wicked complexity.
Ask million-dollar questions.
Design smarter.

⏰ Doors are open now and close next Tuesday, April 8th, at midnight — don’t miss this!

Enrollment for OOUX Foundations is officially open! 🥳 This is a time-released professional development experience that will rock your world. Unfolding over 7 weeks, we'll deliver rich content, live events, and go-to resources at a steady but luxurious pace. With a 3-5 hour a week commitment, you'll revolutionize the way you approach tough problems, information architecture, and collaboration. Officially kicks off next week! (This is THE entry point into the OOUX professional training track that perfectly dovetails into the Certification program).

What smart people are saying about OOUX

We need people who have that OOUX skillset.

Someone has to be able to see the forest for the trees, and it’s usually people that have OOUX as a skillset, the people who can see those things and go, oh, I understand how that thing relates to that other thing. They’re the ones that do well in design systems. So we need people who have that OOUX skillset.

OOUX is a perfect corollary to atomic design

To me, Sophia Prater’s OOUX is a perfect corollary to atomic design. Atomic design helps teams think about user interfaces in a thoughtful, considered, and structural manner, and OOUX does the same for the objects and content that flows through those user interfaces. That’s why I see atomic design and OOUX as a fantastic one-two punch: they both help teams break big, gnarly problems down into smaller pieces in order to create thoughtful systems that govern great (and complex!) user experiences.

Like putting on x-ray goggles

When you work with Sophia Prater and the OOUX methodology, it’s like putting on x-ray goggles. Suddenly you can see the bones of your system: all the implicit concepts and actions and relationships become visible and explicit. Your language gets clearer, your metaphors sharper, your visualizations more intuitive. For product designers like me, that’s a superpower for crafting and refining experiences that are complex without being complicated, simple without being simplistic.

An approach that takes us from zero to sixty in the shortest possible time

In a world where we are almost never given the time or space or resources we’d like to design things well, OOUX is an absolute gift. An approach that takes us from zero to sixty in the shortest possible time and puts us on the right road to clearly understanding what users need from this interaction, from this interface, from this experience. To my way of thinking, OOUX focuses squarely on the things that matter most to people and kicks everything else to the curb.

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Recent Resources

071 - OOUX as a Tool for Learning - How OOUX Makes You Smarter

Apr 4, 2025

2:44 pm

EST

33 Minutes

In this more personal solo episode, Sophia shares how she uses OOUX to help her learn and understand complicated things faster, why it's important to budget for and invest in self improvement, plus why OOUX is great for helping you step away from the screens to embody what you're trying to understand.

FYI: This is an affiliate link (we earn a small kickback if you buy).

NN/g UX Podcast - What is Object-Oriented UX

Mar 21, 2025

12:00 pm

EST

42 Minutes

UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.

FYI: This is an affiliate link (we earn a small kickback if you buy).

070 - How to Save UX - 5 Ways to Practice Servant Leadership

Mar 16, 2025

7:35 pm

EST

24 Minutes

The UX job market is rough. Veterans are being laid off, juniors are struggling to find jobs, and yet, digital experiences are clunky and getting worse. What gives? In this raw and honest solo-episode, Sophia explores why UX has been set up to fail — why big problems remain unsolved, and why leadership often undervalues UX work.

FYI: This is an affiliate link (we earn a small kickback if you buy).

069 - World Models, OOUX, & AI Consciousness

Mar 7, 2025

6:10 pm

EST

32 Minutes

In this solo episode of the podcast, Sophia discusses, "AI: A Guide for Thinking Humans" by Melanie Mitchell professor at the Santa Fe Institute. Are world models the answer to creating human-like intelligence in AI? What are the arguments for and against world models in training AI? And can OOUX help in creating these models?

FYI: This is an affiliate link (we earn a small kickback if you buy).

068 - Sensemaking & Storytelling via OOUX with Torrey Podmajersky

Feb 21, 2025

8:44 am

EST

63 Minutes

In this episode of the podcast, Sophia and Torrey talk about why people tend to be biased toward stories they understand, how facilitating with sticky notes helps level the playing field for ideas, and how Torrey used OOUX to untangle the “spaghetti” of requirements, system objects, and team vernacular at a large company we all know.

FYI: This is an affiliate link (we earn a small kickback if you buy).

The UX Level-Up: 20 Strategies to Elevate your UX Practice

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Spotlighted Resources

Event

Mar 27, 2025

12:00 pm

EST

2 Hours

Online

Join Sophia for this epic new training that distills 10+ years of teaching and refining OOUX and the ORCA Process into the top 20 most potent strategies that you can implement immediately. Get instant upgrades in five key areas of UX mastery: 🧠 complexity processing, 💣 bomb defusing, ☠️ X-ray UX, 🫶 creating our own damn table, and 📜 ancient truths of intuitive design. Totally FREE.

FYI: This is an affiliate link (we earn a small kickback if you buy).

UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater

Dec 24, 2021

1:45 pm

EST

47 Minutes

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

FYI: This is an affiliate link (we earn a small kickback if you buy).