Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Cookie settings

Welcome to the world of Object-Oriented UX.

OOUX is a philosophy and a set of principles that helps UX designers break down complexity, understand convoluted business requirements, synthesize research, and facilitate collaboration with stakeholders, SMEs, and developers.  Armed with OOUX,  teams can create more efficient digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

learn more about OOUX

Enrollment is OPEN for Cohort 6!

Get certified in OOUX over the course of 10 weeks, starting Monday, February 21st, 2022. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."

make it happen

Enrollment for Cohort 7 is right around the corner!

If you are interested in marking 2022 with a major professional upgrade, get on the waitlist for the experience UX designers (and developers!) are calling "life-changing," "a breath of fresh air," "invaluable," "brilliant," "fundamental training for product Designers"...and "easily one of the best training investments you could make."

Learn more about the Certification or...

get on the waitlist

The Certified OOUX Strategists of Cohort 6

Say hello to our most recently Certified OOUX Strategists! Cohort 6 trained in the latest OOUX practices March-May 2022. Final testing is happening now, so look here for the graduates to appear as final exam results come in!

Meet the Mentor group for Cohort 6 of the OOUX Masterclass Certification Program!

What smart people are saying about OOUX

OOUX is a perfect corollary to atomic design

To me, Sophia Prater’s OOUX is a perfect corollary to atomic design. Atomic design helps teams think about user interfaces in a thoughtful, considered, and structural manner, and OOUX does the same for the objects and content that flows through those user interfaces. That’s why I see atomic design and OOUX as a fantastic one-two punch: they both help teams break big, gnarly problems down into smaller pieces in order to create thoughtful systems that govern great (and complex!) user experiences.

Like putting on x-ray goggles

When you work with Sophia Prater and the OOUX methodology, it’s like putting on x-ray goggles. Suddenly you can see the bones of your system: all the implicit concepts and actions and relationships become visible and explicit. Your language gets clearer, your metaphors sharper, your visualizations more intuitive. For product designers like me, that’s a superpower for crafting and refining experiences that are complex without being complicated, simple without being simplistic.

An approach that takes us from zero to sixty in the shortest possible time

In a world where we are almost never given the time or space or resources we’d like to design things well, OOUX is an absolute gift. An approach that takes us from zero to sixty in the shortest possible time and puts us on the right road to clearly understanding what users need from this interaction, from this interface, from this experience. To my way of thinking, OOUX focuses squarely on the things that matter most to people and kicks everything else to the curb.

See all testimonials

Trusted by professionals at...

Upcoming Events

Stay tuned for next OOUX Event!

Recent Resources

Episode 033 - The ORCA Sprint with Sophia V. Prater
Episode 033 - The ORCA Sprint with Sophia V. Prater
Sophia V. Prater

In this solo episode of the podcast (and final episode of this season), Sophia talks about a new concept called "The ORCA Sprint." A week-long OOUX journey teams can take to tackle their projects head-on with the methodology of ORCA (tackling objects, relationships, calls-to-action, and attributes).

listen
Open in new tab
listen
OOUX Happy Hour: Leveraging Airtable as a CMS with Keith Rich and Anthony Gallo
OOUX Happy Hour: Leveraging Airtable as a CMS with Keith Rich and Anthony Gallo
Keith Rich, Anthony Gallo

Keith Rich and Anthony Gallo — a dynamic design/dev duo from Think Company who leverage OOUX in their work — recently started used Airtable as a content and data management solution. After a bit of experimenting, they quickly realized the benefits. Content consolidation, a well-documented API, and accessible project management round out the benefits.

watch
Open in new tab
watch
The Whimsical ORCA Collab Hub
The Whimsical ORCA Collab Hub
Sophia V. Prater

Collaborating remotely? This Whimsical template, which includes Discovery, Requirements, and Prioritization rounds, is an upgrade from our popular MURAL ORCA Discovery template. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes. This template includes video tutorials covering each step of the process.

get it
Open in new tab
get it
Episode 032 - How to "Dev-ign" with Keith Rich and Anthony Gallo
Episode 032 - How to "Dev-ign" with Keith Rich and Anthony Gallo
Anthony Gallo, Keith Rich

In this episode of the podcast, Sophia chats with Keith and Anthony about how they discovered OOUX, how they use it at Think Company, and what it means to "dev-ign."

listen
Open in new tab
listen
OOUX Happy Hour: Noun Foraging with Rik Williams, Sophia Prater, and Robots
OOUX Happy Hour: Noun Foraging with Rik Williams, Sophia Prater, and Robots
Rik Williams, Sophia V. Prater

In this month’s Happy Hour Sophia Prater (your host and chief evangelist for OOUX) will be introducing what noun foraging is, where it fits into the ORCA process, and some of the best places to go foraging. Next, Rik Williams, UX Architect and Certified OOUX Strategist, will introduce a software-based method to mine diverse content sources. Plus a fun design challenge!

watch
Open in new tab
watch
See all resources