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Got complexity?

Object-Oriented UX helps digital product designers create naturally intuitive user experiences, even when faced with mind-boggling complexity. Through a proven, repeatable framework, teams synthesize UX research and convoluted requirements  into strong, future-proof structure. Armed with OOUX, we can create elegant digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

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Enrollment is OPEN for Cohort 7!

Get certified in OOUX over the course of 10 weeks, starting Monday, September 12, 2022. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."

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Enrollment for Cohort 8 is right around the corner!

If you are interested in marking 2023 with a major professional upgrade, get on the waitlist for the experience UX designers (and developers!) are calling "life-changing," "a breath of fresh air," "invaluable," "brilliant," "fundamental training for product Designers"...and "easily one of the best training investments you could make."

Learn more about the Certification or...

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The Certified OOUX Strategists of Cohort 7

Say hello to our most recently Certified OOUX Strategists! Cohort 7 trained in the latest OOUX practices September-November 2022. Final testing is happening now, so look here for the graduates to appear as final exam results come in!

Meet the Mentor group for Cohort 6 of the OOUX Masterclass Certification Program!

What smart people are saying about OOUX

OOUX is a perfect corollary to atomic design

To me, Sophia Prater’s OOUX is a perfect corollary to atomic design. Atomic design helps teams think about user interfaces in a thoughtful, considered, and structural manner, and OOUX does the same for the objects and content that flows through those user interfaces. That’s why I see atomic design and OOUX as a fantastic one-two punch: they both help teams break big, gnarly problems down into smaller pieces in order to create thoughtful systems that govern great (and complex!) user experiences.

Like putting on x-ray goggles

When you work with Sophia Prater and the OOUX methodology, it’s like putting on x-ray goggles. Suddenly you can see the bones of your system: all the implicit concepts and actions and relationships become visible and explicit. Your language gets clearer, your metaphors sharper, your visualizations more intuitive. For product designers like me, that’s a superpower for crafting and refining experiences that are complex without being complicated, simple without being simplistic.

An approach that takes us from zero to sixty in the shortest possible time

In a world where we are almost never given the time or space or resources we’d like to design things well, OOUX is an absolute gift. An approach that takes us from zero to sixty in the shortest possible time and puts us on the right road to clearly understanding what users need from this interaction, from this interface, from this experience. To my way of thinking, OOUX focuses squarely on the things that matter most to people and kicks everything else to the curb.

Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

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Upcoming Events

Tackling the Incredible Hulk of EHR Complexity with OOUX
Tackling the Incredible Hulk of EHR Complexity with OOUX
Dani Nordin
and Liza Richardson

The domain of Electronic Healthcare Records (EHR) is arguably one of the most complex on the planet. Dani Nordin, Product Design Architect, and Liza Richardson, Clinical Content Senior Manager, will showcase the ways they have used the OOUX process through a handful of high-visibility projects within the Clinicals Electronic Health Record (EHR).

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Recent Resources

Episode 034 - Running ORCA Sprints at Autodesk
Episode 034 - Running ORCA Sprints at Autodesk
Sophia V. Prater

Sophia lays out her findings after successfully rolling out the ORCA Sprint envisioned in episode 033 from last season. She talks about manifesting the ORCA Sprint from concept to deliverable, what worked and what didn't work (and what can probably be skipped) while running the first ORCA Sprint, and why ending Day 2 of the ORCA Sprint with a nav flow is guaranteed to blow people's minds.

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Why you should consider using direct manipulation to improve your UX
Why you should consider using direct manipulation to improve your UX
Matthias Dittrich

In this article, OOUX Certified Strategist, Matthias Dittrich, explains why your applications should be intuitive tools, not uber-guided funnels and how OOUX and direct manipulation can make your UI more natural and engaging.

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What is OOUX and What Does Getting Certified Look Like?
What is OOUX and What Does Getting Certified Look Like?
Aleš Horvatek

Certified OOUX Strategist, Aleš Horvatek, recounts his experience taking The OOUX Masterclass Certification Course and lays out what to expect when taking the course as well as how he has incorporated OOUX and the ORCA process into his design practice.

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UX Pathways - Season 2 Episode 5: Sophia V Prater
UX Pathways - Season 2 Episode 5: Sophia V Prater
Sophia V. Prater

In this interview with Sophia Prater on the UX Pathways Podcast, Sophia talks about how she got into UX back in 2008 and gets up on her soapbox about how the UX industry is failing and how UXers are often set up to design in the dark. If you are interested in the OOUX Masterclass, make sure to stay until the end.

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How to start any UX Project (It’s NOT sketching User Flows)
How to start any UX Project (It’s NOT sketching User Flows)
Sophia V. Prater

In this article, Sophia outlines why it's a bad idea to start UX projects with task flows and how OOUX can provide the framework you need to get started with any design project, no matter the complexity.

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Spotlighted Resource

The OOUX Launch Guide
The OOUX Launch Guide
Sophia V. Prater

In this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.

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UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
Sophia V. Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

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