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Got complexity?

Object-Oriented UX helps digital product designers create naturally intuitive user experiences, even when faced with mind-boggling complexity. Through a proven, repeatable framework, teams synthesize UX research and convoluted requirements  into strong, future-proof structure. Armed with OOUX, we can create elegant digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

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Enrollment is OPEN for Cohort 9!

Get certified in OOUX over the course of 10 weeks, starting Monday, October 9, 2023. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."

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The date is set for Cohort 10!

Kickoff is September 2, 2024

If you are interested in marking 2024 with a major professional upgrade, get on the waitlist for the experience UX designers (and developers!) are calling "life-changing," "a breath of fresh air," "invaluable," "brilliant," "fundamental training for product Designers"...and "easily one of the best training investments you could make."

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The Certified OOUX Strategists of Cohort 9

Say hello to our most recently Certified OOUX Strategists! Cohort 9 trained in the latest OOUX practices October-December 2023. Final testing is happening now, so look here for the graduates to appear as final exam results come in!

Meet the Mentor group for Cohort 6 of the OOUX Masterclass Certification Program!

What smart people are saying about OOUX

We need people who have that OOUX skillset.

Someone has to be able to see the forest for the trees, and it’s usually people that have OOUX as a skillset, the people who can see those things and go, oh, I understand how that thing relates to that other thing. They’re the ones that do well in design systems. So we need people who have that OOUX skillset.

OOUX is a perfect corollary to atomic design

To me, Sophia Prater’s OOUX is a perfect corollary to atomic design. Atomic design helps teams think about user interfaces in a thoughtful, considered, and structural manner, and OOUX does the same for the objects and content that flows through those user interfaces. That’s why I see atomic design and OOUX as a fantastic one-two punch: they both help teams break big, gnarly problems down into smaller pieces in order to create thoughtful systems that govern great (and complex!) user experiences.

Like putting on x-ray goggles

When you work with Sophia Prater and the OOUX methodology, it’s like putting on x-ray goggles. Suddenly you can see the bones of your system: all the implicit concepts and actions and relationships become visible and explicit. Your language gets clearer, your metaphors sharper, your visualizations more intuitive. For product designers like me, that’s a superpower for crafting and refining experiences that are complex without being complicated, simple without being simplistic.

An approach that takes us from zero to sixty in the shortest possible time

In a world where we are almost never given the time or space or resources we’d like to design things well, OOUX is an absolute gift. An approach that takes us from zero to sixty in the shortest possible time and puts us on the right road to clearly understanding what users need from this interaction, from this interface, from this experience. To my way of thinking, OOUX focuses squarely on the things that matter most to people and kicks everything else to the curb.

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Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

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Upcoming Events

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Recent Resources

OOUX We Did It Again - UX for Non-Profits: Critical Do's & Don’ts!
OOUX We Did It Again - UX for Non-Profits: Critical Do's & Don’ts!
Sophia V. Prater, Allie Ofisher

In this video, Sophia brings Allie two Isolated Objects from the World Wildlife Fund's website, but they find there is much to admire as well. From isolated habitats to unclear donation CTAs, the WWF provided some wild fodder for this episode.

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061 - OOUXing English Football with Will Poole
061 - OOUXing English Football with Will Poole
Will Poole

Will Poole is Head of User Experience at Kyan, a digital product agency in London. In this episode of the podcast, Sophia and Will talk about Will's journey to finding OOUX, the challenges of bringing OOUX to Kyan, and using ORCA to design continuing ed and personal development for Premier League coaches.

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OOUX We Did It Again - UX Fail from Facebook Marketplace: Shape-shifting CTA’s and Broken LISTING Object
OOUX We Did It Again - UX Fail from Facebook Marketplace: Shape-shifting CTA’s and Broken LISTING Object
Allie Ofisher, Sophia V. Prater

In this video, Allie brings Sophia not one but two UX fails from Facebook Marketplace’s iOS app. Changing the status of a LISTING object from active to pending, or pending to sold, should be easy—especially when you’re managing many items!

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OOUX We DId It Again - UX Fail From Evolve Drupal: Shapeshifting Talk Objects
OOUX We DId It Again - UX Fail From Evolve Drupal: Shapeshifting Talk Objects
Sophia V. Prater, Allie Ofisher

In this video, Sophia brings Allie a UX Fail from the website for the 2024 Evolve Drupal Conference. The TALK object shape-shifts from page to page as well as between mobile and desktop. Tune-in to learn how keeping things consistent will give your users the confidence and make your design reviews gloriously easy.

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060 - Organizing a Team Around Objects with Ghyslain Olier
060 - Organizing a Team Around Objects with Ghyslain Olier
Ghyslain Olier

Ghyslain Olier is the Design Director at Content Square and has 15 years of experience in product design. In this episode of the podcast, Sophia and Ghyslain discuss using OOUX to organize your team, why your O's, R's, C's, and A's are your competitive advantage, plus thoughts on OOUX and AI!

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Spotlighted Resources

The OOUX Launch Guide
The OOUX Launch Guide
Sophia V. Prater

In this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.

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UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
Sophia V. Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

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