Welcome to the world of Object-Oriented UX.

OOUX is a philosophy and set of principles that helps UX designers break down complexity, understand convoluted business requirements, synthesize research, and facilitate collaboration with stakeholders, SMEs, and developers.  Armed with OOUX,  teams can create more efficient digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

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The Latest Cohort

Say hello to our most recently Certified OOUX Strategists! Cohort 4 trained in the latest OOUX practices March-May 2021. Final testing is happening now, so look here for the graduates to appear as final exam results come in!

Enrollment is OPEN for Cohort 5!

Get certified in OOUX over the course of 10 weeks, starting Monday, August 30th, 2021. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."

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I would recommend this to any serious problem-solver
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Sophia's OOUX method is on a whole different level
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OOUX is like a breath of fresh air
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This new way of thinking will save me so much time in future projects
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An amazing process
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I have new confidence when it comes to tackling complexity
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Upcoming Events

Event
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Workshopping with object-oriented ux for future-proofing magic
Workshopping with object-oriented ux for future-proofing magic
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this pragmatic, actionable talk, Sophia will guide you through a series of 3 working sessions you can run with your team to get everyone talking and thinking system-level. Help your team work through deep structural issues, hitting pause on the rush to wireframes. In the end, you’ll help create future-proofed digital products while positioning yourself as a strategic leader. WIN. WIN.

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Event
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Tackle complexity with object-oriented UX
Tackle complexity with object-oriented UX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

You’ll come out of the workshop with four new facilitation and design frameworks that will help you and your team tackle complex problems with confidence. The workshop will take place at the Cleone Peterson Eccles Alumni House, located on the University of Utah campus, at 8:30 AM MST.

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Recent Resources

Podcast Episode
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Episode 022 - Introducing object-oriented thinking to LinkedIn with Harrison Wheeler
Episode 022 - Introducing object-oriented thinking to LinkedIn with Harrison Wheeler
featuring Harrison Wheeler

Harrison Wheeler is a Senior Design Manager at Linkedin and is the host of his own user experience design podcast: Technically Speaking. In this episode of the podcast, Sophia and Harrison discuss how OOUX provides a chance to take a principled approach to design, why social media websites are like old enterprise software, and how inheritance can be used to build user trust.

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Podcast Episode
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Episode 021 - Is OOUX just a useless IA rebrand?
Episode 021 - Is OOUX just a useless IA rebrand?
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Sophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs?

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Event Recording
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Running a UX Research Workshop with the Customer Service Team
Running a UX Research Workshop with the Customer Service Team
featuring Havana Nguyen

In this talk, Havana will walk us through why tapping the knowledge of your Customer Service team is so important and how to do it properly. You'll learn how to foster relationships with the folks who have more direct contact with the user than anyone — and get a heads-up to avoid some common pitfalls.

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Article
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Leveraging the Power of Junction Objects
Leveraging the Power of Junction Objects
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Now that I am aware of junction objects, I use them ALL. THE. TIME. In this article, you'll learn about an OOUX-power tool that helps you solve some super-sticky data puzzles.  This "design-technical" tool improves communication and collaboration with developers, while allowing us (UX designers) to create more dynamic experiences for our users.

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Podcast Episode
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Episode 020 - How to Sell UX Research with OOUX
Episode 020 - How to Sell UX Research with OOUX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this episode, your host Sophia Prater flies solo to show you how to sell more UX research using Object-Oriented UX—more specifically, the first two steps of the ORCA process. We will talk about how to make your stakeholders and biz folks aware of gaps in the team’s understanding and become more invested in important questions that need to be brought to users.

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