Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Cookie settings

Got complexity?

Object-Oriented UX helps digital product designers create naturally intuitive user experiences, even when faced with mind-boggling complexity. Through a proven, repeatable framework, teams synthesize UX research and convoluted requirements  into strong, future-proof structure. Armed with OOUX, we can create elegant digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

learn more about OOUX

Enrollment is OPEN for Cohort 7!

Get certified in OOUX over the course of 10 weeks, starting Monday, September 12, 2022. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."

make it happen

Enrollment for Cohort 8 is right around the corner!

If you are interested in marking 2023 with a major professional upgrade, get on the waitlist for the experience UX designers (and developers!) are calling "life-changing," "a breath of fresh air," "invaluable," "brilliant," "fundamental training for product Designers"...and "easily one of the best training investments you could make."

Learn more about the Certification or...

get on the waitlist

The Certified OOUX Strategists of Cohort 7

Say hello to our most recently Certified OOUX Strategists! Cohort 7 trained in the latest OOUX practices September-November 2022. Final testing is happening now, so look here for the graduates to appear as final exam results come in!

Meet the Mentor group for Cohort 6 of the OOUX Masterclass Certification Program!

What smart people are saying about OOUX

OOUX is a perfect corollary to atomic design

To me, Sophia Prater’s OOUX is a perfect corollary to atomic design. Atomic design helps teams think about user interfaces in a thoughtful, considered, and structural manner, and OOUX does the same for the objects and content that flows through those user interfaces. That’s why I see atomic design and OOUX as a fantastic one-two punch: they both help teams break big, gnarly problems down into smaller pieces in order to create thoughtful systems that govern great (and complex!) user experiences.

Like putting on x-ray goggles

When you work with Sophia Prater and the OOUX methodology, it’s like putting on x-ray goggles. Suddenly you can see the bones of your system: all the implicit concepts and actions and relationships become visible and explicit. Your language gets clearer, your metaphors sharper, your visualizations more intuitive. For product designers like me, that’s a superpower for crafting and refining experiences that are complex without being complicated, simple without being simplistic.

An approach that takes us from zero to sixty in the shortest possible time

In a world where we are almost never given the time or space or resources we’d like to design things well, OOUX is an absolute gift. An approach that takes us from zero to sixty in the shortest possible time and puts us on the right road to clearly understanding what users need from this interaction, from this interface, from this experience. To my way of thinking, OOUX focuses squarely on the things that matter most to people and kicks everything else to the curb.

Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

See all testimonials

Trusted by professionals at...

Upcoming Events

Stay tuned for the next OOUX Event!

Recent Resources

036 - UXing in the Dark, Finding the Light
036 - UXing in the Dark, Finding the Light
Sophia V. Prater

Sophia goes way back to her childhood, high school, college days, and early UX career to make sense of the current state of OOUX and ORCA. Sophia gets into the frustrations of designing in the dark, shares a few juicy life lessons, and reveals the early principles that make up the foundation of her career — and the movement she’s built.

listen
Open in new tab
listen
Leading OOUX: Story time with Imogen Levy and Upma Singh
Leading OOUX: Story time with Imogen Levy and Upma Singh
Upma Singh, Imogen Levy

In this interview style session, come and hear Upma Singh (EPAM Systems) and Imogen Levy (NHS England) speak about leading OOUX in their respective organizations, the trials and tribulations of embedding new ways of working and how it is helping to solve some epic problems in the health sector.

watch
Open in new tab
watch
035 - (ORCA Series #1) Start any UX Project with Noun Foraging
035 - (ORCA Series #1) Start any UX Project with Noun Foraging
Sophia V. Prater

In this episode of the podcast, Sophia kicks off the first in a 15-part series on her ORCA (Objects, Relationships, CTAs, and Attributes) process. This first installment will cover the process of Noun Foraging. Learn Sophia's 10 hot tips for getting started with noun foraging. Plus, how artificial intelligence can help you do the work, and how noun foraging might not be just for nouns. Enjoy!

listen
Open in new tab
listen
Tackling the Incredible Hulk of EHR Complexity with OOUX
Tackling the Incredible Hulk of EHR Complexity with OOUX
Dani Nordin
and Liza Richardson

The domain of Electronic Healthcare Records (EHR) is arguably one of the most complex on the planet. Dani Nordin, Product Design Architect, and Liza Richardson, Clinical Content Senior Manager, will showcase the ways they have used the OOUX process through a handful of high-visibility projects within the Clinicals Electronic Health Record (EHR).

watch
Open in new tab
watch
Episode 034 - Running ORCA Sprints at Autodesk
Episode 034 - Running ORCA Sprints at Autodesk
Sophia V. Prater

Sophia lays out her findings after successfully rolling out the ORCA Sprint envisioned in episode 033 from last season. She talks about manifesting the ORCA Sprint from concept to deliverable, what worked and what didn't work (and what can probably be skipped) while running the first ORCA Sprint, and why ending Day 2 of the ORCA Sprint with a nav flow is guaranteed to blow people's minds.

listen
Open in new tab
listen
See all resources

Spotlighted Resources

The OOUX Launch Guide
The OOUX Launch Guide
Sophia V. Prater

In this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.

get it
Open in new tab
get it
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
Sophia V. Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

listen
Open in new tab
listen