Object-Oriented UX helps digital product designers create naturally intuitive user experiences, even when faced with mind-boggling complexity. Through a proven, repeatable framework, teams synthesize UX research and convoluted requirements into strong, future-proof structure. Armed with OOUX, we can create elegant digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.
learn more about OOUXGet certified in OOUX over the course of 10 weeks, starting Monday, October 9, 2023. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."
make it happen
If you are interested in marking 2023 with a major professional upgrade, get on the waitlist for the experience UX designers (and developers!) are calling "life-changing," "a breath of fresh air," "invaluable," "brilliant," "fundamental training for product Designers"...and "easily one of the best training investments you could make."
Learn more about the Certification or...
Say hello to our most recently Certified OOUX Strategists! Cohort 8 trained in the latest OOUX practices May-July 2023. Final testing is happening now, so look here for the graduates to appear as final exam results come in!
Meet the Mentor group for Cohort 6 of the OOUX Masterclass Certification Program!
To me, Sophia Prater’s OOUX is a perfect corollary to atomic design. Atomic design helps teams think about user interfaces in a thoughtful, considered, and structural manner, and OOUX does the same for the objects and content that flows through those user interfaces. That’s why I see atomic design and OOUX as a fantastic one-two punch: they both help teams break big, gnarly problems down into smaller pieces in order to create thoughtful systems that govern great (and complex!) user experiences.
When you work with Sophia Prater and the OOUX methodology, it’s like putting on x-ray goggles. Suddenly you can see the bones of your system: all the implicit concepts and actions and relationships become visible and explicit. Your language gets clearer, your metaphors sharper, your visualizations more intuitive. For product designers like me, that’s a superpower for crafting and refining experiences that are complex without being complicated, simple without being simplistic.
In a world where we are almost never given the time or space or resources we’d like to design things well, OOUX is an absolute gift. An approach that takes us from zero to sixty in the shortest possible time and puts us on the right road to clearly understanding what users need from this interaction, from this interface, from this experience. To my way of thinking, OOUX focuses squarely on the things that matter most to people and kicks everything else to the curb.
This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.
The Nested-Object Matrix (the NOM) is one of the most powerful tools in the OOUX arsenal. During this event, we will give a short overview of the "classic" NOM (and show you where the idea came from)...and then we will go off the beaten path to show you how you can use this framework to map the relationships between just about anything.
FYI: This is an affiliate link (we earn a small kickback if you buy).
Register
In this third installment of the ORCA Series, Sophia discusses why objects aren’t more important than all the other parts of a system but are essential to understanding the system, plus she gives 8 tips for CTA discovery!
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenI’ve got a question that I feel like no one is asking. Why is “legacy software” always considered a bad thing? Or perhaps the better question is: What if we could create good legacy software?
FYI: This is an affiliate link (we earn a small kickback if you buy).
readIn this talk, Mandi Geiselman will be reviewing a slice of the exploration work she did on this subject by looking at a few objects from Horizon Forbidden West (developed by Guerilla Games) through an object-oriented player experience lens.
FYI: This is an affiliate link (we earn a small kickback if you buy).
watchIn this episode of the podcast, Sophia & Richard discuss what it was like when object-oriented programming was invented, why "legacy" has one meaning in life & another in software, & why we've kind of been using the word "inheritance" wrong this whole time.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenKamil Van Buuren is a Digital Experience Design Team Leader at IKEA, With a focus on IKEA's co-worker & employee experiences. In this episode of the podcast, Sophia & Kamil discuss when to give your team a heavy versus a light dose of OOUX, using OOUX to quickly gain domain knowledge at a new job, plus how to more efficiently divide & conquer on a complicated project.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenIn this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.
FYI: This is an affiliate link (we earn a small kickback if you buy).
get itSophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listen
