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Welcome to the world of Object-Oriented UX.

OOUX is a philosophy and a set of principles that helps UX designers break down complexity, understand convoluted business requirements, synthesize research, and facilitate collaboration with stakeholders, SMEs, and developers.  Armed with OOUX,  teams can create more efficient digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

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Enrollment is OPEN for Cohort 7!

Get certified in OOUX over the course of 10 weeks, starting Monday, September 12, 2022. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."

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Enrollment for Cohort 8 is right around the corner!

If you are interested in marking 2023 with a major professional upgrade, get on the waitlist for the experience UX designers (and developers!) are calling "life-changing," "a breath of fresh air," "invaluable," "brilliant," "fundamental training for product Designers"...and "easily one of the best training investments you could make."

Learn more about the Certification or...

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The Certified OOUX Strategists of Cohort 6

Say hello to our most recently Certified OOUX Strategists! Cohort 6 trained in the latest OOUX practices March-May 2022. Final testing is happening now, so look here for the graduates to appear as final exam results come in!

Meet the Mentor group for Cohort 6 of the OOUX Masterclass Certification Program!

What smart people are saying about OOUX

OOUX is a perfect corollary to atomic design

To me, Sophia Prater’s OOUX is a perfect corollary to atomic design. Atomic design helps teams think about user interfaces in a thoughtful, considered, and structural manner, and OOUX does the same for the objects and content that flows through those user interfaces. That’s why I see atomic design and OOUX as a fantastic one-two punch: they both help teams break big, gnarly problems down into smaller pieces in order to create thoughtful systems that govern great (and complex!) user experiences.

Like putting on x-ray goggles

When you work with Sophia Prater and the OOUX methodology, it’s like putting on x-ray goggles. Suddenly you can see the bones of your system: all the implicit concepts and actions and relationships become visible and explicit. Your language gets clearer, your metaphors sharper, your visualizations more intuitive. For product designers like me, that’s a superpower for crafting and refining experiences that are complex without being complicated, simple without being simplistic.

An approach that takes us from zero to sixty in the shortest possible time

In a world where we are almost never given the time or space or resources we’d like to design things well, OOUX is an absolute gift. An approach that takes us from zero to sixty in the shortest possible time and puts us on the right road to clearly understanding what users need from this interaction, from this interface, from this experience. To my way of thinking, OOUX focuses squarely on the things that matter most to people and kicks everything else to the curb.

Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

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Upcoming Events

Stay tuned for the next OOUX Event!

Recent Resources

How Mapping Relationships Can Save the World
How Mapping Relationships Can Save the World
Sophia V. Prater

With the theme of "Sustainability in Design" at UX Sofia's 2022 conference, Sophia answers the question: "How can OOUX contribute to solving the climate crisis…or saving endangered species…or cleaning our oceans and air? Or…all of the above?" It all comes down to exposing the truth about the inner workings of the world by mapping connections and relationships.

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Prioritizing Prioritization for Product Designers
Prioritizing Prioritization for Product Designers
Sophia V. Prater

In this article, Sophia answers a common question about the ORCA process. Should the Prioritization Round come before the detailed work of the Requirements Round? Why not do all the trimming first, and then focus the detailed work on what’s left over?

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A Conversation about OOUX and Its Relationship with Content Modeling
A Conversation about OOUX and Its Relationship with Content Modeling
Caroline Sober-James

In this interview, Marcelo from Headless Creator talks to OOUX Strategist Caroline Sober-James about OOUX and its benefits, the 15-steps of the ORCA process, and the parallels between OOUX and Content Modeling. NOTE: you’ll need to sign up for a free Headless Creator account to watch this interview.

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Design Thinking Games Podcast with Sophia Prater
Design Thinking Games Podcast with Sophia Prater
Sophia V. Prater

Sophia was interviewed by Service Designer, Michael Schofield, and UX Designer, Tim Broadwater, for their podcast, Design Thinking Games, a podcast that “examines the player experience of board games, pen and paper roleplaying games, live action games, and video games.” In this episode, they discuss the game-like aspects of OOUX and the guys give their play-tested review of the OOUX card game.

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OOUX Happy Hour: Running ORCA Sprints with Allie Ofisher
OOUX Happy Hour: Running ORCA Sprints with Allie Ofisher
Allie Ofisher

During this Happy Hour, we will learn about applying the ORCA process in sprints to gather domain knowledge and start scoping a project from the ground up. Allie will share tips for preparing one yourself — including what went well, what mistakes she made and wants you to avoid, and resources from Notion and Miro to help you conduct your own.

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Spotlighted Resource

UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
Sophia V. Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

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