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Jessica Smith

Sr. Content Designer at PayPal

Certified OOUX Strategist

Accessibility, inclusion, content systems, community of practice, financial services

Sophia's ORCA methodology is a fulcrum for designers

The OOUX Masterclass delivers completely. If you're looking for a robust and flexible methodology to untangle complex problems and create intuitive and impactful design, this is the thing you likely need. Sophia's ORCA methodology is a fulcrum for designers and strategists ambitious for understanding. Through excellent instructional design and several student supports, she explains, models, questions, explores, and encourages. I feel solidly confident as a content designer that I can dig into any complex problem and strategize a way forward.

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Cohort 7
Jessica Smith

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This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.