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Certified OOUX Strategist, Sondra Eby, is featured on Winging It, a show by Oddbird about web design, development, & problem solving. In this episode, Sondra examines three examples of unintuitive web design, and teaches how to create websites and apps that are more intuitive using Object-Oriented User Experience (OOUX) design strategies.
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A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.
UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.
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