Sondra Eby

UX Designer at OddBird

In this episode of the podcast, Sophia, Sondra, and Miriam discuss the adaptability of the ORCA process for teams, the coming innovations of container queries in CSS, and how OOUX facilitates a fruitful, continuous conversation between designers and developers.

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Lauren Costa Stone

UX Designer at Florence

Certified OOUX Strategist, Lauren Stone, uses OOUX and the ORCA process to help the Mutual UFO Network (MUFON) to rebrand its image in order to adopt a more modern look and exhibit more credibility. The new brand strategy aims to attract younger, and more diverse members while establishing a more inclusive culture.

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Samuel Hulick runs User Onboard, where he researches, writes about, and implements successful user onboarding for companies around the world. In this episode of the podcast, Sophia and Samuel discuss how OOUX helped with a crisis of faith, how there's more than one way to learn to ride a bike, and why the right objects at the right time are the answer to good UX.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

It’s why so many UX designers are frustrated in their job and why many projects fail. It’s also why we often can’t sell research: every decision-maker is confident in their own mental picture. In this article, Sophia shows you how to collaboratively expose misalignment in your team’s shared understanding by bringing them together around two questions. What are the objects? How do they relate?

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Laurel Franciose originally created this template for her team at @Adobe, but it's now available to all! The OOUX ORCA Process canvas offers a way to follow the steps outlined for an Object-Oriented UX workshop. The ORCA process is a fantastic way to detangle complex design problems and create intuitive user experiences.

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This talk will arm you with practical advice on how to take your OOUX knowledge to the next level: bringing your teammates’ perspectives and brainpower into the process.

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Cassie Eddy

UX Designer & Researcher at Health Catalyst

Cassie Eddy is a UX Designer and Researcher at Health Catalyst in Boston. She is also a Certified OOUX Strategist and active mentor in the OOUX Certification Program. In this episode of the podcast, Sophia and Cassie discuss learning to code, the information architecture of Crossfit, and how OOUX can help with combining passions in career and life.

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Nicole Davis

Lead Designer

In Part 2 of her series on better product design using OOUX, Nikki takes you through the nitty-gritty on how to hit the ground running using OOUX and the ORCA process in your work to create better products by defining a system of objects before jumping into task flows and interaction design.

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Content models have to serve a variety of delivery channels, each more outlandish than the last. But why do many content models still look more like design systems rather than reflecting structured data? Mike takes us on a personal journey as he examines his own experiences and invites us to conceive content models that articulate meaning and group related content together for use on any channel.

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Harrison Wheeler is a Senior Design Manager at Linkedin and is the host of his own user experience design podcast: Technically Speaking. In this episode of the podcast, Sophia and Harrison discuss how OOUX provides a chance to take a principled approach to design, why social media websites are like old enterprise software, and how inheritance can be used to build user trust.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

Sophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs?

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In this talk, Havana will walk us through why tapping the knowledge of your Customer Service team is so important and how to do it properly. You'll learn how to foster relationships with the folks who have more direct contact with the user than anyone — and get a heads-up to avoid some common pitfalls.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

Now that I am aware of junction objects, I use them ALL. THE. TIME. In this article, you'll learn about an OOUX-power tool that helps you solve some super-sticky data puzzles.  This "design-technical" tool improves communication and collaboration with developers, while allowing us (UX designers) to create more dynamic experiences for our users.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

In this episode, your host Sophia Prater flies solo to show you how to sell more UX research using Object-Oriented UX—more specifically, the first two steps of the ORCA process. We will talk about how to make your stakeholders and biz folks aware of gaps in the team’s understanding and become more invested in important questions that need to be brought to users.

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Andrea Neuhoff

Senior Product Designer

In this episode of the podcast, Andrea, and Kristen talk with Sophia about their work together at Duo Security, how they have started bringing OOUX to Duo for a double whammy of complexity wrangling, and how taking all of people's weird behaviors into account helps design better online security products.

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Caroline Sober-James

Director of User Experience at Acumium

Understanding APIs is becoming more and more important for UX designers. Fortunately, OOUX can help with that. Join us and our guest of honor, Caroline Sober-James to learn how you can tap into the business complexity-wrangling power of object-oriented user experience (OOUX) to plan, design, build, and deliver better APIs.

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Amanda Worthington

UX and Web Design Consultant

In this episode of the podcast, Sophia and Amanda talk about OOUXing your portfolio and making real connections at the UX Hustle Conference, How everything in your career has its season, and how Amanda leveraged her technical background as a civil engineer with her passion for design to build a new kind of web shop.

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Caroline Sober-James

Director of User Experience at Acumium

In this episode of the podcast, Sophia and Caroline discuss why Caroline calls OOUX a power tool for digital design, what it's like to have a user call your system "seamless," and the parallels between OOUX and API design.

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Imogen Levy

UX Director at Moorfields Eye Hospital

In this episode of the podcast, Sophia and Imogen discuss how PDFs are bad for accessibility, why OOUX is not waterfall design, and exactly how many times you have to repeat yourself for your message to sink in.

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In this episode of the podcast, Sophia and Jorge discuss why the tension between top-down and bottom-up is the greatest challenge to designers, how to recognize signs that you’re working on a “greedy” product, and why social media is like a meeting that lasts forever.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

In just a single sheet of paper (front and back), this guide gives you step-by-step instructions on how to create an object map.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

Collaborating remotely? This MURAL template will help your team come together around the first iteration of the ORCA process: Discovery. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes. WARNING! This template provides some help text but is not completely self-explanatory. You'll want some OOUX basic training before diving in.

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In this new book, Cornel writes about how an object-oriented approach to XR can help designers create more intuitive virtual experiences. During this Happy Hour, Cornel will take us through some UX for XR best practices. He'll also walk us through a case study that showcases how OOUX was leveraged to design a crypto art/NFT VR gallery.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

In this conversation, Sophia and Jorge discuss OOUX and how it differs from other methodologies.

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In this episode of the podcast, Sophia, Michael, and Andy discuss why team clarity brings user clarity, how new UX writers should go about developing a company voice, and why communicating trade-offs is a killer skill.

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Mary Mahling Carns

Lead UX Designer

You can add OOUX to your toolset to strengthen your UX process and dramatically improve your discovery phases. In this article, Certified OOUX Strategist, Mary Mahling Carns, takes you step by step through the full process.

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Michaela Hoffman

Frontend Designer & Developer

In this article, Michaela talks about how she used the ORCA process in making a little Mars weather app using NASA’s Insight Weather API.

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In this episode, Sophia, Ahren, and Bob discuss how taxonomies differ from folksonomies, how folksonomies differ from ontologies, and how common vocabularies keep design projects on track.

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Immersive technologies are entering the lives of more and more users in all shapes and forms. Yet designing for these new digital worlds requires a very different approach and toolset. These are the topics we will discuss with 2 leading UX experts in the design world: Sophia V. Prater and Cornel Hillman.

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In this episode, Sophia and Jeremy discuss how responsive design made the truth about the Internet apparent, why the invisible is hard to prioritize, and what a bad design system means for our end users.

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In this episode of the podcast, Sophia, Sarah, and Rachel discuss how to think like a library scientist, how being conventional can be a virtue, and why accessibility is good for everyone, not just the differently-abled.

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Mary Mahling Carns

Lead UX Designer

Common misconception: OOUX is only good for large-scale redesigns or ground-up design work. In this quick and fun case study, Mary shows us how to OOUX a single page on Taco Bell's online ordering system.

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In this episode, Sophia and Ren discuss how to build a taxonomy around cosplay, how information architecture is more like information archaeology, and why it's important to understand the context of meta metadata.

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In this episode, Sophia and Andrew discuss the meaning of embodied cognition, the pitfalls of being a physical creature in a digital environment, and why sometimes, creating inconsistency can help you be consistent.

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In this article, Sarah Barrett talks about how mapping can improve digital experiences. She also tackled the 4 steps to make our digital experiences mappable.

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In this article, Sophia V Prater explains how you can use her object-oriented UX methodology to create intuitive digital products devoid of clutter. According to Sophia, broken objects are one of the biggest user experience fails.

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This article covers some of the challenges and approaches surrounding this focus, with particular attention to designing for the audience’s diverse levels of familiarity and expertise with the website’s underlying subject.

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Cornel Hillmann is a CG Artist, XR Designer, and Entrepreneur. He is the owner and creative director at Studio.CGArtist.com and Emerging Entertainment and has worked with brands including Panasonic, Jaguar, the Singapore International Film Festival, and other big names.

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"Advice Giver" Sophia Prater and "Advice Seeker" Joseph Duteil discuss OOUX and how the idea is rooted in practice starting with a project for CNN in 2012, and how it has evolved into a repeatable approach, helping UXers tackle any type of app, site or software.

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Andrea Neuhoff

Senior Product Designer

In this article, Alicia and Andrea talk about Duo’s Object-Oriented UX (OOUX) Design Process. It also tackles the 3 steps on how OOUX works.

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Imogen Levy

UX Director at Moorfields Eye Hospital

Imogen Levy is head of Digital at Moorfield's Eye Hospital. When she started at this large NHS network of hospitals the digital "strategy" was basically to move all print material to PDFs. So, Imogen had significant educating and evangelizing to do. In this case study (and success-story-in-progress), imogen candidly shares how she is transforming content, structure, and minds with OOUX.

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Gabriela Ospina

Sr. Product Designer at CLARK

Gabriela identifies strategic ways to implement OOUX in organisations in a way that’s transforming rather than exhausting.

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Imogen Levy

UX Director at Moorfields Eye Hospital

By following the OOUX process, NHS Moorfields has been able to truly focus on what is important to users. Led by Imogen, It is now investing in a large digital transformation project. This case study explains how OOUX has been a key catalyst for getting buy-in into this.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

All too often, we end up brushing complex business rules and information architecture aside in the name of “low fidelity.” In this talk, Sophia goes over four main sources of complexity and how Object-Oriented UX can help wrangle them. You’ll learn about the tough questions you should be asking early on—to make the rest of the project easier and more successful.

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Lindsay Sutton

Freelance UX

"The course gave me so much more confidence in my skills as a UX designer." In this article, Lindsay shares her experience with the OOUX certification program, how it helped her improve as a UX designer, and how it improved her confidence in her own professional abilities.

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Emmet Connolly (who brought OOUX training to Intercom back in 2016) write about how design systems need to be object-oriented, and how they are working toward that goal at Intercom.

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In this episode, we are revisiting the December 2019 episode with Ben Callahan. Ben is a design system expert and the founder and president of Sparkbox. At Sparkbox, Ben has created an amazing workplace that facilitates learning, exploring, asking questions, and pet projects.

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Lisa Lombardi

UX Designer at Azul Arc

A Brooklyn Cat Cafe needed a mobile app to help cat adopters find great matches and increase the number of adoptions, plus consolidate the many tools they use into one app. Follow along with this fun and comprehensive case study as Lisa wields OOUX to unite hopeful kitties with their forever homes.

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Caroline Sober-James

Director of User Experience at Acumium

Caroline Sober-James has journeyed from database architect to UX designer to a fellow object-oriented UX evangelist. We look at how OOUX can help with client meetings as well as debate how OOUX applies to fantasy games, board games, and classic Nintendo.

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In this episode, Sophia and Carrie discuss what exactly a content model is, why navigation is the most volatile layer of the content stack, and IA in UX education.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

Start here! Sophia talks through the top frustrations that she hears from UX designers and explains how OOUX can help. If you are enduring pixel-pushing sans strategy, an overwhelm of complexity, stakeholder buy-in, communicating with developers...OOUX is the answer!

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

In this episode, Sophia takes us on an audio walk-through of the "calls-to-action" methodology of her ORCA process. She will guide you through how to get started designing complex systems, how to make a CTA Matrix that's based on real-world objects, and why doing so will pay dividends.

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Dan Mall is one of the leading experts in design systems. In this episode, learn how to start a design system project the right way, the pros and cons of “flexible cards” which can lead to what I call masked objects, and how OOUXers can create a ton of value on a design system team.

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Lindsay Sutton

Freelance UX

Lindsay gives a step-by-step walk-through of the ORCA OOUX design process, breaking down each round from discovery and requirements, to prioritization and prototyping, all while simultaneously designing an online coffee shop experience.

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This is a great article about how OOUX can be used from a software development perspective. Eduard also has some interesting techniques for documenting Attribute Requirements.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

This episode is an audio WORKSHOP that’s going to teach you the basics of OOUX and the ORCA process. If you listened to the first episode, you should have a zoomed-out, big picture Idea of what OOUX is all about. But in this episode, you’ll actually get to practice OOUX!

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

October 20, 2015 was when Sophia's article on OOUX debuted on A List Apart. In this episode of the podcast, Sophia shows you how her philosophy and process have changed since then and how OOUX was forged in the crucible of CNN Election Night 2012.

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Amanda Worthington

UX and Web Design Consultant

This six-week course will take your portfolio from incomplete, hot mess, or cookie cutter, to confident, clear, and uniquely you! Learn to set yourself up for success so that you can continuously update your portfolio without having crisis moments down the road. Say buh-bye to overhauling your website every 3-6 months and hello to sustainable design! ENROLLMENT IS NOW OPEN!

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

You name the language, human babies learn nouns easier and faster than verbs. In this article, Sophia explores research conducted by Dedre Gentner and lays out how her finding are relevant and important in the world of UX.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

Need to convince a boss or a business stakeholder on the value of OOUX? This talk speaks directly to leadership about how OOUX can help save time and money.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

The BBC has been basing their website design on domain models for over a decade. In OOUX, the design process focuses on objects, relationships, calls-to-action, and attributes. In this article, Sophia discusses how BBC Food is using OOUX to create a superb user experience on their website.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

"OOUX and Design Systems, a match made in design heaven." Object-Oriented UX should be an organizing principle for your Design System. In this article, Sophia talks about how OOUX improves the process of creating a Design System.

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Allison is a content designer, content strategist, editor of the IBM Design Medium Publication. After COVID-19 hit, Allison started thinking about how to apply what she learned in a recent OOUX workshop to COVID-19 safety messaging.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

In this quick interview before the Design Content Conference in 2019, Sophia Prater talks through the biggest danger of designing "actions-first", using an example from her Edtech days.

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Caroline Sober-James

Director of User Experience at Acumium

OOUX has become a design power tool and it’s something you should know about if you’re interested in offering a better digital user experience for your customers. Learn how OOUX helps you build things your users can understand, simplifies and declutters your design, and fosters better projects and happier teams.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

Sophia outlines the four principles of intuitive design and goes deep on the subject of messy objects. Stay tuned 'til the end, when Sophia does a live demo introducing her iterative ORCA process (Objects, Relationships, Capabilities, and Attributes)!

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Design systems are essential, but what Heidi shows in this article is that a design system alone, particularly if it’s primarily a component level design system, does not guarantee a simple, consistent experience. Heidi Adkisson shows us how to create a 'narrative' object model and dives deep into four main types of relationships.

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In this article, Mariana talks about the software they use for UX/UI. This software is called Drooms which is a virtual data room that caters to a very niche audience: Lawyers.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

Examine how EdX accomplishes a refreshingly natural browsing experience — curious users can navigate from subject, to course, to instructor, to school, and back again without ever needing to pick through the hierarchical main navigation. This is one of the primary principles of object-oriented user experience (OOUX): contextual navigation through object relationships.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

In this talk at the Design & Content Conference in Vancouver, Sophia explains how OOUX can help you avoid the UX fails that confuse and frustrate users. Stay tuned because in the last third of the talk, Sophia gives a sneak-peek into her OOUX process and how to use Webflow to build CMS prototypes.

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This book is spot-on, teaching readers about the importance of understanding the domain and how objects connect in the context of that domain. If you want to create products that are more future-proof and intuitive, this book is a must-read. It's (almost) 100% in-line with the principles of OOUX!

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

In the digital world, anything is possible. But if digital-space interfaces stray too far from our expectations, users will become unsure, confused, and unhappy. This article spells out why we should design with lizard brains in mind to create intuitive interfaces. (In OOUX, we have a new definition for a Broken Object. In this article, think of the Broken object as a mean Shapeshifter.)

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Emmet Connolly is an advocate of the "full-stack design system", basically a design system that is rooted in a clear, shared conceptual model. "You shortcut a lot of extra thinking once you start with, “What does this object need to be?”' AGREED. In a hurry? Skip to min 9 to cut to the chase.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

This is a full-length, 90-minute Object-Oriented UX talk delivered in Warsaw, Poland during the MCE conference. Strap in and enjoy!

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

Look into how users understand and process their world, how thought, communication, understanding, and perception are all object-oriented, and how when digital design aligns with real-world objects, better UX is the result.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

In this talk for the QCon Developer Conference, Sophia discusses all the factors that cause complexity, the three key ways to wrangle it, and how to fix it with Object-Oriented UX. She talks about how to "cheat" on our IA, reduce moving parts, and stop arguing so much about features and functionality.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

Interaction design helps users get things done in digital spaces. For UX designers, it's where we choreograph all the users' doing; the verbs. But what are the things being "done to"? Learn how defining your nouns (objects) first will set you up for more intuitive interaction design.

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A real world example of how object oriented UX was put in practice for the ITHAKA S+R redesign for project scoping and information design.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

Sophia reflects on the value of pushing your content, getting it out there, and telling imposter syndrome to take a hike.

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Sophia V. Prater

Founder of Rewired UX and Chief Evangelist for OOUX

The original OOUX manifesto. You'll learn why designing "objects first" is pivotal and how it helps you define the core structure of your system. The process has evolved over the years into Sophia's ORCA process, but this 2015 article is still a great place to start.

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This is a book that I wish I had written! My weathered copy of this book is packed with highlights, scribbles in the margins, and dogeared pages. It's not an easy read (some passages I had to read 3 times) but it's fascinating for anyone serious about information architecture and how laws of perception and understanding should drive our IA designs.

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Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes. Hordes of them descend on our cities every day. We're outmatched. There aren't enough designers and developers to battle every platform or editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content.

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Mike did an excellent case study on how the BBC used Domain-Driven Design (a grandparent of OOUX) to revolutionize how the BBC creates, manages, publishes, and displays their massive trove of media. He reminds us that users "are not interested in a video, [they] are interested in what the video is about. [They] are interested in real things—real world things."

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Have you heard the term "Object-Oriented?" Thought maybe it only applies to developers and techies? Think again. Paul makes the case that it's just about time we all started getting on board the Object-Oriented thought train as a way of viewing and deconstructing systems.

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Software engineer, UXer, and researcher Dr. Jensen explains Gestalt psychology and why it's relevant to the design of intuitive software. She gives great arguments that remind us to avoid shapeshifters and masked objects!

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These are MIke Atherton's slides for his 2013 "half-day introduction to content modeling and the creation and management of structured, adaptive content" workshop. Delivered at IA Summit 2013.

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In this article, Everyl Yankee talks about ‘task’ oriented UX design techniques, and how we must then take the step up to ‘object’ oriented user interfaces and navigation systems to keep user interaction as simple and straightforward as possible.

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Care about content? As devices and channels multiply and users expect to share information quickly, we need content that can go more places, more seamlessly. "Content Everywhere" will help you start making content more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

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OOUX stands on the shoulders of giants! Lovinger was writing about content modeling back in 2012, pioneering the ideas of structured content.

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