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Frameworks don’t kill creativity — they set it free. In this episode, we're breaking down why UX designers who jump into UI too soon miss the real opportunity for innovation. I’ll show you how ORCA (Objects, Relationships, Calls-to-Action, Attributes) gives you real material to build with — fueling true creativity, better ideas, and a serious competitive edge.
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listenIn this more personal solo episode, Sophia shares how she uses OOUX to help her learn and understand complicated things faster, why it's important to budget for and invest in self improvement, plus why OOUX is great for helping you step away from the screens to embody what you're trying to understand.
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listenUX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.
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listenThe UX job market is rough. Veterans are being laid off, juniors are struggling to find jobs, and yet, digital experiences are clunky and getting worse. What gives? In this raw and honest solo-episode, Sophia explores why UX has been set up to fail — why big problems remain unsolved, and why leadership often undervalues UX work.
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listenIn this solo episode of the podcast, Sophia discusses, "AI: A Guide for Thinking Humans" by Melanie Mitchell professor at the Santa Fe Institute. Are world models the answer to creating human-like intelligence in AI? What are the arguments for and against world models in training AI? And can OOUX help in creating these models?
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Not sold on OOUX? Or need help building the case for bringing OOUX to your team? We've got you covered with a ton of good reasons.
Delve into the cognitive science and psychology that backs up the fact that humans need clear objects to communicate, think, and understand.
Learn how OOUX can help you craft, organize, and manage an elegant and specific design system.
Are you a developer looking into UX, but turned off by its squishy concepts? Or a UX designer wanting to speak the technical team's language? You'll love OOUX.
At its core, Object-Oriented UX is a content-first philosophy. The methods we use in OOUX are heavily inspired by content modeling and "inside-out" design principles.
The experts agree: Object-Oriented UX will play a pivotal role in the future of extended reality.
One-week workshop taking teams from chaos to clarity. Start with a design problem, collaboratively define objects, chart relationships, organize CTAs, add functionality, and diagram attributes in an Object Map.
20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.
