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In this episode, Sophia gets real about the tension between OOUX in theory vs. the messy reality of the real world. Learn how to ask those jaw-dropping, scope-shifting “why?” questions without annoying leadership. She breaks it down into four pro-level steps so you can bring more clarity, alignment, and confidence to your work.
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listenIn this episode of the podcast, Sophia announces a rebrand of the OOUX Podcast: The UX Level-Up! Going forward, the show will center around the five Level-Ups (featured in The UX Level-Up). She also asks a game-changing question that reframes the purpose of our OOUX work, and gives her own answer to that question, laying out an ambitious vision for OOUX and the ORCA process going forward.
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listenFrameworks don’t kill creativity — they set it free. In this episode, we're breaking down why UX designers who jump into UI too soon miss the real opportunity for innovation. I’ll show you how ORCA (Objects, Relationships, Calls-to-Action, Attributes) gives you real material to build with — fueling true creativity, better ideas, and a serious competitive edge.
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listenIn this more personal solo episode, Sophia shares how she uses OOUX to help her learn and understand complicated things faster, why it's important to budget for and invest in self improvement, plus why OOUX is great for helping you step away from the screens to embody what you're trying to understand.
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listenUX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.
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Not sold on OOUX? Or need help building the case for bringing OOUX to your team? We've got you covered with a ton of good reasons.
Delve into the cognitive science and psychology that backs up the fact that humans need clear objects to communicate, think, and understand.
Learn how OOUX can help you craft, organize, and manage an elegant and specific design system.
Are you a developer looking into UX, but turned off by its squishy concepts? Or a UX designer wanting to speak the technical team's language? You'll love OOUX.
At its core, Object-Oriented UX is a content-first philosophy. The methods we use in OOUX are heavily inspired by content modeling and "inside-out" design principles.
The experts agree: Object-Oriented UX will play a pivotal role in the future of extended reality.
One-week workshop taking teams from chaos to clarity. Start with a design problem, collaboratively define objects, chart relationships, organize CTAs, add functionality, and diagram attributes in an Object Map.
20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.
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