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Podcast Episode

083 - (ORCA Series #13) - If Users Can’t Name It, They Can’t Value It - With Allie Ofisher

In this episode of the podcast, Sophia and Allie talk about using OOUX since 2020 to navigate the trickiest projects, why designing against the four UX “fails” (especially masked objects) helps teams onboard and audit existing products quickly, and how reverse-engineering Representation first—with intentional choices in shapes, labels, and attributes—keeps designs clear and resilient.

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Allie Ofisher has worked as a UX consultant across AgTech and nonprofit product spaces, teaches the OOUX Representation Round in Foundations, and co-hosts the YouTube series “OOUX: We Did It Again.”

LINKS:

Allie Ofisher ⁠https://www.allieofisher.com/⁠

Connect with Allie Ofisher on LinkedIn ⁠https://www.linkedin.com/in/allieofisher⁠

OOUX We did it Again ⁠https://www.youtube.com/@OOUXwediditagain⁠

Continue the conversation on the OOUX Forum!

Episode Transcript

Subscribe to the UX Level-Up Podcast

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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UX Level-Up

20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.

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