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Video

OOUX We Did It Again - Why PayPal’s UX Needs Real-World Object Relationships

October 2025

6 Minutes

In this tale of UX fails, Allie shows Sophia how the basic task of updating the tracking for a transaction in PayPal's iOS app is not so simple

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😵💫. This is a super-fast lesson on the importance of having clear, distinct objects and the power of mapping real-world relationships between objects BEFORE you design.

🤓 Get started with Object Mapping: / https://youtu.be/JeATj5NO_ZU?si=Ld0A_fK9zd6gEGxP

👋 Follow on Instagram: https://www.instagram.com/oouxwediditagain/

👻 Get on the waitlist for the Four UX Fails Mini-Course:https://www.ooux.com/offerings/fourfailsA deep dive into how to detect and prevent these unsavory flavors of unintuitiveness!

⭐️ Go all in and enroll in the OOUX Masterclass: https://rewiredux.ositracker.com/358292/17369

A 22-hour online course that will help you have more confidence in the face of complexity, design more elegant and resilient digital systems, reduce rework while also having more fun, and overall level-up as an advanced, high-value UXer.

Episode Transcript

Subscribe to the UX Level-Up Podcast

Every 2-3 Thursdays

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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UX Level-Up

20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.

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OOUX We Did It Again - Make Users' Lives Easier with Consistent Labeling

Oct 25, 2025

5:00 pm

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In this video Sophia shows Allie some inconsistencies with Meetup's labeling. These inconsistencies can confuse and even confound your users. Plus more advanced concepts like junction objects and mutual exclusivity! There's a lot of good UX meat in this episode.

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OOUX We Did It Again - The Case of Disappearing Actions in Headspace’s iOS app

Oct 25, 2025

5:00 pm

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In this episode, Allie shares with Sophia a classic broken object from Headspace's iOS app. A valuable UX lesson on the consequences of inconsistent object manipulation and how to prevent this in your designs by applying the trickle-down effect.

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Spotlighted Resources

Podcast Episode

NN/g UX Podcast - What is Object-Oriented UX

Mar 21, 2025

12:00 pm

EST

42 Minutes

UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.

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