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Podcast Episode

Episode 009 - Embodied Cognition with Andrew Hinton

In this episode, Sophia and Andrew discuss the meaning of embodied cognition, the pitfalls of being a physical creature in a digital environment, and why sometimes, creating inconsistency can help you be consistent.

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Andrew Hinton is the Senior Manager of Design Strategy and Research at Honeywell. He is a seasoned public speaker who has graced the stage at the IA Conference, UX Lisbon, UX Week, and the IA Summit. He is also the author of the must-read information architecture book, "Understanding Context." In this episode of the podcast, Sophia and Andrew discuss the meaning of embodied cognition, the pitfalls of being a physical creature in a digital environment, and why sometimes, creating inconsistency can help you be consistent.

LINKS:

Follow Andrew on Twitter: https://twitter.com/inkblurt

Keep up with Andrew on his website: https://andrewhinton.com/

Buy yourself a copy of "Understanding Context": https://amzn.to/3sAZ3k1


Episode Transcript

The OOUX Podcast

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

OOUX Happy Hour

OOUX virtual meetups feature amazing guest speakers, Q&A, discussion, networking breakout sessions, and important OOUX updates. Bring your coffee, wine, or whiskey.

Related Resources

Understanding Context
Understanding Context
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This is a book that I wish I had written! My weathered copy of this book is packed with highlights, scribbles in the margins, and dogeared pages. It's not an easy read (some passages I had to read 3 times) but it's fascinating for anyone serious about information architecture and how laws of perception and understanding should drive our IA designs.

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Beyond the Polar Bear
Beyond the Polar Bear
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Mike did an excellent case study on how the BBC used Domain-Driven Design (a grandparent of OOUX) to revolutionize how the BBC creates, manages, publishes, and displays their massive trove of media. He reminds us that users "are not interested in a video, [they] are interested in what the video is about. [They] are interested in real things—real world things."

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Spotlighted Resources

UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
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Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

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