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Video

OOUX We Did It Again - Easy UX upgrade with labels and ratios

October 2025

15 Minutes

In this episode, Sophia shows Allie how easy it is to confuse users with seemingly "cute" design that makes different things look the same

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😖. This is a great lesson on masked objects and the importance of making it clear to users how objects within a system differ from each other.📺 Check out the LingoPie episode: https://youtu.be/A79PPjhlgzA?si=q6NUGnAfTH0O8my_

🤓 Get started with Object Mapping: / https://youtu.be/JeATj5NO_ZU?si=Ld0A_fK9zd6gEGxP

👋 Follow on Instagram: https://www.instagram.com/oouxwediditagain/

👻 Get on the waitlist for the Four UX Fails Mini-Course:https://www.ooux.com/offerings/fourfailsA deep dive into how to detect and prevent these unsavory flavors of unintuitiveness!

⭐️ Go all in and enroll in the OOUX Masterclass: https://rewiredux.ositracker.com/358292/17369

A 22-hour online course that will help you have more confidence in the face of complexity, design more elegant and resilient digital systems, reduce rework while also having more fun, and overall level-up as an advanced, high-value UXer.

Episode Transcript

Subscribe to the UX Level-Up Podcast

Every 2-3 Thursdays

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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UX Level-Up

20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.

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OOUX We Did It Again - Why PayPal’s UX Needs Real-World Object Relationships

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In this tale of UX fails, Allie shows Sophia how the basic task of updating the tracking for a transaction in PayPal's iOS app is not so simple

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OOUX We Did It Again - Make Users' Lives Easier with Consistent Labeling

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In this video Sophia shows Allie some inconsistencies with Meetup's labeling. These inconsistencies can confuse and even confound your users. Plus more advanced concepts like junction objects and mutual exclusivity! There's a lot of good UX meat in this episode.

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Podcast Episode

NN/g UX Podcast - What is Object-Oriented UX

Mar 21, 2025

12:00 pm

EST

42 Minutes

UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.

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