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Matthew Smith

Design Lead at OST | Information Architect

and Certified OOUX Strategist

#OpenForWork

Information Architecture, Product Strategy, IoT, Data Visualization

The primary value comes with setting a clear approach that aligns EVERYONE involved in a project

The OOUX philosophy is invaluable to the process of building digital products. The primary value comes with setting a clear approach that aligns EVERYONE involved in a project and the efficiencies gained in creating a shared language and working through it step-by-step. In the oft-used phrase "the costs to fix errors increase as the project matures" people are usually referencing finding errors in the design phase before development, however I'd take that one step further and say using an OOUX approach can identify those gaps in knowledge and avoid the errors all together.

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Qualifications

Cohort 6
Matthew Smith

Interested in getting certified?

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