After getting OOUX-certified, Allie Ofisher started to bring Object-Oriented UX to client projects...but was often met with pushback about budget. Many organizations weren’t ready to invest in a lengthy month-long process.
So when Sophia shared the concept of an ORCA Sprint — going through the ORCA steps in one week — Allie knew it had a lot of potential!
After completing the first sprint with a new client, Allie and her teams quickly realized the power this process had on understanding what a system needs to do holistically, and the potential it had to help her teams scope and estimate future work.
### about Allie
Allie is a Certified OOUX Strategist who leads UX design at Pixo, a woman-owned web and software consultancy located in Urbana, Illinois. She cultivated her creative passion and interest in human behavior by earning a B.F.A. in industrial design from the University of Illinois. Since then she’s found her sweet spot in user research, IA, and facilitation. Complex tools and custom software is her passion — the messier the better! She’s partnered with clients in higher education, manufacturing, agriculture, and government.
Currently she’s using OOUX to re-imagine how her teams gather requirements, build domain understanding, and help scope digital systems alongside stakeholders. Allie is constantly experimenting and diving into the unknown — you’ll often find her surrounded by diagrams or mapping a conversation with Post-it notes.