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Event Recording

Leading OOUX: Story time with Imogen Levy and Upma Singh

In this interview style session, come and hear Upma Singh (EPAM Systems) and Imogen Levy (NHS England) speak about leading OOUX in their respective organizations, the trials and tribulations of embedding new ways of working and how it is helping to solve some epic problems in the health sector.

Image Credit:
Luke Prater

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Imogen and Upma, both graduated OOUX cohort 3 with inspiration and energy to bring OOUX into their working practices as well as to spread the news within their organisations. Both have brought other members of their teams through the OOUX cohort and between them have led many OOUX projects with a mix of scale and complexity (and continue to do so!)

About Imogen:
Imogen is currently the Head of Product in NHS England with a focus on urgent and emergency care. She has many years leading/embedding/growing digital teams in large complex organisations. She is an advocate and leader for product thinking and user-centred design processes and is especially passionate about how OOUX can help to break down the complexity of the mega complex health sector!

Linkedin: https://www.linkedin.com/in/imogen-levy-12443ba/
Twitter: https://twitter.com/teppie

About Upma:
Upma Singh is a Senior Experience Designer at EPAM Systems. She loves the challenge of a particularly complex mess and encourages her teammates and clients to think holistically. She gets very excited about leading and guiding teams to design thorough information architectures using OOUX.

LinkedIn: https://www.linkedin.com/in/upmasingh
Twitter: https://twitter.com/upmasingh (request to follow, but I’m hardly there anymore)
Spoutible: https://spoutible.com/upmasingh
Mastodon: https://mastodon.social/@upmasingh

Episode Transcript

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A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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