Cookie Consent
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Jobs To Be Done meets Object-Oriented UX! Sophia and JTBD legend, Jim Kalbach, nerd out on frameworks, the magic of teaching to learn, and evolving your process. It’s a fun, honest convo about clarity, complexity, and cringey first diagrams.
FYI: This is an affiliate link (we earn a small kickback if you buy).
To get access to this guide, enter your email below. If you are not already part of our OOUX world, you'll be added to the weekly OOUX Newsletter. You can, of course, unsubscribe at any time! We will never sell, spam, our otherwise disrespect your information. And we strive to provide only top-notch valuable content in our newsletter.
A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.
See all episodes
20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.
Register Now
In this episode, Sophia and Jake unpack CTA prioritization—how to balance user needs with business goals, why “contra CTAs” matter for ethical UX, and how to navigate tough stakeholder convos to build trust and deliver real, lasting value.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listenA viral LinkedIn post claims UX is “just battles and compromises.” In this episode, Sophia gets spicy about why that’s wrong. Tune in for a soapbox rant on why we shouldn’t settle for burnout culture — and how to reclaim UX as the world-changing craft it was meant to be.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listen
UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.
FYI: This is an affiliate link (we earn a small kickback if you buy).
listen
