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Upma Singh

Lead UX at IntelliBridge

and
Certified OOUX Strategist
Advanced OOUX Strategist & Consultant

Information Architecture, Product Strategy, Government

Cohort 3
Cohort 4 Mentors
Cohort 5 Mentors

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What

Upma

says about OOUX

I appreciate how much Sophia has evolved the ORCA process and how she teaches it.

Through re-certification, I appreciate how much Sophia has evolved the ORCA process and how she teaches it. I’ve enjoyed building on and refreshing my knowledge!

Design a complex system, bring others along for the journey

I'm a (mostly) self-taught career changer, and after 5 years of having abstract concepts in my head about how to structure a system, Sophia's ORCA method connected all the dots. I finally feel confident in my abilities to design a complex system, to bring others along for the journey and make them understand how we together can design an intuitive, easy-to-use system.

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Featured Resources

OOUX Happy Hour: Systems Thinking For Designers
OOUX Happy Hour: Systems Thinking For Designers

How can systems thinking help OOUXers? Sheryl Cababa is the author of a new Rosenfeld book Closing the Loop: Systems Thinking for Designers. Join us for this event where we’ll go fireside chat style with a conversation between Upma and Sheryl. They will discuss systems thinking for designers and how systems thinking overlaps (or not) with object-oriented thinking.

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Leading OOUX: Story time with Imogen Levy and Upma Singh
Leading OOUX: Story time with Imogen Levy and Upma Singh

In this interview style session, come and hear Upma Singh (EPAM Systems) and Imogen Levy (NHS England) speak about leading OOUX in their respective organizations, the trials and tribulations of embedding new ways of working and how it is helping to solve some epic problems in the health sector.

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How OOUX + ORCA Can Help Orient and Guide Our Users
How OOUX + ORCA Can Help Orient and Guide Our Users

Upma will walk you through the ORCA (Objects, Relationships, Calls-To-Actions and Attributes) method, an Object-Oriented UX (OOUX) methodology that helps teams design thorough information architectures, and point you toward more resources so you can start using it today.

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Upma SinghUpma Singh

Interested in learning OOUX?

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Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

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