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Video

OOUX We Did It Again - How Inconsistent UI Drives Customers Away

October 2025

15 Minutes

In this episode, Allie and Sophia spill the tea on broken objects - that frustrating moment when your interface plays "now you see it, now you don't" with user actions.

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🎩✨ We're diving into Taco Bell's mobile app, where the "Add to Cart" button seems to have commitment issues. Join us to learn why playing hide-and-seek with your interface actions is a recipe for hangry users (and missed Crunchwrap Supreme opportunities)!

💪 Register for the UX Level-Up:https://www.ooux.com/uxlevelup20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY.

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Episode Transcript

Subscribe to the UX Level-Up Podcast

Every 2-3 Thursdays

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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UX Level-Up

20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.

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Video

OOUX We Did It Again - Jobs To Be Done — UX is Missing The Point!

Oct 25, 2025

5:00 pm

EST

26 Minutes

In this episode, Sophia and Allie discuss ideas on how to incorporate jobs to be done into your OOUX practice. And how turning the current JTBD paradigm on its head, by thinking of products as job performers and users as hiring managers, is actually more helpful and closer to the original idea put forth by Clayton Christensen in the 90s.

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Video

OOUX We Did It Again - Learn How to Stop Over-Designing to Create a More Intuitive User Experience

Oct 25, 2025

5:20 pm

EST

25 Minutes

In this episode, Allie and Sophia show you why giving the same type of content three different designs is a UX anti-pattern that confuses users

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Spotlighted Resources

Podcast Episode

NN/g UX Podcast - What is Object-Oriented UX

Mar 21, 2025

12:00 pm

EST

42 Minutes

UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.

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