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OOUX Happy Hour: Noun Foraging with Rik Williams, Sophia Prater, and Robots

In this month’s Happy Hour Sophia Prater (your host and chief evangelist for OOUX) will be introducing what noun foraging is, where it fits into the ORCA process, and some of the best places to go foraging. Next, Rik Williams, UX Architect and Certified OOUX Strategist, will introduce a software-based method to mine diverse content sources. Plus a fun design challenge!

Image Credit:
Luke Prater

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Defining the right objects is critical to successful UX.

Noun foraging, the first step of the OOUX process and a valuable activity in its own right, is all about finding those important objects — the things that our users actually care about — so that they can become the anchors of a valuable object-oriented user experience.

To make sure we are confident about our objects, we want to forage from a diverse landscape of resources. We go foraging in user interview transcripts, competitor websites, our own existing systems, Wikipedia articles, and customer service chat logs.

However, foraging across reams of transcripts, case studies, and SME emails, can be a challenge.

In this month’s Happy Hour Sophia Prater (your host and chief evangelist for OOUX) will be introducing…

  • what noun foraging is,
  • where it fits into the ORCA process,
  • And some of the best places to go foraging.

Next, Rik Williams, UX Architect and OOUX Certified Strategist, will introduce a software-based method to mine diverse content sources. Using a fun design challenge, he'll show us how to quickly reveal relevant nouns, find patterns, and establish a working list of nouns that are grounded in real data.

After this OOUX Happy Hour, you will:

  • know how nouns underpin object-based design,
  • understand diverse content sources that can be mined for nouns,
  • have practical experience in extracting and counting nouns,
  • have connected with other object-orientated practitioners.

Parts of speech tagger tool

Access Rik's Noun Foraging Template and Slides here.

### Rik Williams

Rik is a UX Architect and OOUX Certified Strategist. He currently leads UX at Moorfields Eye Hospital, Europe's oldest, largest and best centre for eye research, training and treatment.
Rik combines inclusive user research, content strategy and information architecture methods to make accessible services that meet real needs.

Episode Transcript

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A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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