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Case Study

OOUXing a UFO Network

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Lauren Costa Stone
UX Designer at Florence

Certified OOUX Strategist, Lauren Stone, uses OOUX and the ORCA process to help the Mutual UFO Network (MUFON) to rebrand its image in order to adopt a more modern look and exhibit more credibility. The new brand strategy aims to attract younger, and more diverse members while establishing a more inclusive culture.

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Object Mapping Quick Start Guide
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In just a single sheet of paper (front and back), this guide gives you step-by-step instructions on how to create an object map.

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