085 - Teams that OOUX: Saving Time while Tackling Wildly Complex Product Design with Kayla Ferris and Ryan Young

December 2025

55 Minutes

In this episode of the UX Level-Up Podcast, Sophia talks with Ryan and Kayla about how OOUX became P3’s “test-driven design” process, why it helps them ramp up on complex projects at lightning speed, and how mapping objects with clients—even those with PhDs in microbiology—turns confusion into clarity.

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Ryan Young and Kayla Ferris are Certified OOUX Strategists and UX leaders at P3+Uplift, an IT consulting firm based in Des Moines, Iowa. Ryan serves as Senior Director of Product and Design, while Kayla is a UX and Product Designer and mentor for the OOUX Certification Program...They also share real stories of saving weeks of rework and being told they knew more about their clients’ businesses than ten-year veterans.

LINKS:

A List Apart: Object-Oriented UX — ⁠https://alistapart.com/article/object-oriented-ux/⁠

Learn more about OOUX Certification — ⁠https://ooux.com/certification⁠

⁠Continue the conversation on the OOUX Forum!

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A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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