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Here's a list of videos about OOUX, with the most recent at the top. Sit back and relax. But grab a pen and paper — you'll want to take notes!
In this episode, Sophia has a maddening Instagram Reel mystery that'll make every UX designer's eye twitch
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watchOOUX We Did It Again is back! ...after a short hiatus in which we were busy, busy bees here at OOUX HQ. In this video, Sophia brings Allie a UX Fail from Vetted.ai, a new AI shopping research agent. The BRAND and PRODUCT are masked! Tune-in to learn how differentiating your objects will make your user experience intuitive AF.
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watchAllie and Sophia are fed up with the advice for UX designers to learn everything EXCEPT essential UX skills. In this episode they reveal their 5 crucial skills every successful UX designer needs, rewriting the traditional UX job description for what ACTUALLY matters in today’s industry.
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watchIn this episode, Allie and Sophia spill the tea on broken objects - that frustrating moment when your interface plays "now you see it, now you don't" with user actions.
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watchIn this episode, Allie and Sophia show you why giving the same type of content three different designs is a UX anti-pattern that confuses users
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watchIn this episode, Sophia and Allie get clear on what exactly OOUX is, how the ORCA process works, and why everyone is talking about it! If you have heard about OOUX and were wondering what it can do for you in your UX practice, or if you find yourself faced with intense digital complexity and need a way to break it down, this video is for you!
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watchIn this episode, Sophia and Allie discuss ideas on how to incorporate jobs to be done into your OOUX practice. And how turning the current JTBD paradigm on its head, by thinking of products as job performers and users as hiring managers, is actually more helpful and closer to the original idea put forth by Clayton Christensen in the 90s.
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watchIn this episode, Allie and Sophia dive into the latest pieces of advice floating around the UX world: "Start with UI design if you want to succeed in UX design." With over two decades of combined experience in UX design (and having started their careers in UI design), they’re here to debunk why this advice might actually hold you back.
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watchIn this episode, Sophia recounts a super scary troll experience she had while hosting a meetup on Zoom. Join in to find out how Zoom can improve its moderation controls for hosts.
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watchIn this episode, Sophia brings Allie a super spooky Masked Object on Pinterest!
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watchIn this episode, Allie shows Sophia how the shapeshifting content and design of credit cards on Chase Bank's website can lead to unnecessary development costs and even worse—confused users.
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watchIn this episode, Sophia shows Allie how easy it is to confuse users with seemingly "cute" design that makes different things look the same
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watchIn this tale of UX fails, Allie shows Sophia how the basic task of updating the tracking for a transaction in PayPal's iOS app is not so simple
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watchIn this video Sophia shows Allie some inconsistencies with Meetup's labeling. These inconsistencies can confuse and even confound your users. Plus more advanced concepts like junction objects and mutual exclusivity! There's a lot of good UX meat in this episode.
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watchIn this episode, Allie shares with Sophia a classic broken object from Headspace's iOS app. A valuable UX lesson on the consequences of inconsistent object manipulation and how to prevent this in your designs by applying the trickle-down effect.
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watchNN/g represent the grandfathers of the UX establishment and they have officially endorsed Object-Oriented UX as a solution for "how to make complex systems feel intuitive." This is a super-succinct explainer that gets to the heart of OOUX.
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watchIn this video Sophia shows Allie Uizard's Generative AI for UI design. It allows users to bring product designs to life in seconds using simple text prompts, but can it actually do good UX or UI design? 🤔
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watchIn this video Allie and Sophia use system modeling to uncover hidden business opportunities in the iOS app, Planta, turning missed connections and dead-ends between objects into new opportunities. 💪
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watchIn this video, Sophia brings Allie two Isolated Objects from the World Wildlife Fund's website, but they find there is much to admire as well. From isolated habitats to unclear donation CTAs, the WWF provided some wild fodder for this episode.
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watchIn this video, Allie brings Sophia not one but two UX fails from Facebook Marketplace’s iOS app. Changing the status of a LISTING object from active to pending, or pending to sold, should be easy—especially when you’re managing many items!
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watchIn this video, Sophia brings Allie a UX Fail from the website for the 2024 Evolve Drupal Conference. The TALK object shape-shifts from page to page as well as between mobile and desktop. Tune-in to learn how keeping things consistent will give your users the confidence and make your design reviews gloriously easy.
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watchIn this video, Sophia introduces Allie to Lingopie, an app that helps you learn foreign languages by binging television shows. In addition to being a fantastic way to learn a language, Lingopie has a lot going for it, but it's also filled with Masked Objects.
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watchIn this video, Allie introduces Sophia to one of her favorite iOS apps, Rocket Money. Despite its many strengths, we discover a notable UX fail—a Shape Shifter. If you're a UX designer weary of the perpetual demand for innovation at the expense of consistency, this episode equips you with the language to push back against arbitrary design choices that cause unnecessary cost and cognitive load.
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watchIn this video, Sophia and Allie jump into LinkedIn, showing how the UX fail, Isolation, works to leave users feeling bewildered, frustrated, and ineffective. Keep an eye out for other UX fails in this one too! If you’re a UX designer looking to learn what to avoid when deciding how your users navigate your system, this one’s for you!
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watchIn this video, Allie and Sophia dive headfirst into Amazon’s Alexa iOS app, showing how the four UX fails work together to sabotage your muscle memory, making you feel utterly stupid and inefficient when it comes to creating the smart home of your dreams. If you’re a UX designer that wants to unlock the tools to create efficient and intuitive designs, this one’s for you!
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watchIn this video, Allie and Sophia take on Google Photos’ “Memories” feature in iOS — a great lesson on what UX designers should avoid when it comes to where to place calls-to-action and how the implications for getting this wrong can mean reduced trust, frustration, bursting into tears in the middle of a work meeting, and even deleting the app altogether.
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watchElena gave her first official talk about OOUX at Thunderplains, a dev conference hosted by Techlahoma a few weeks ago. In this talk, she speaks about the benefits of OOUX to bridge the gap between design and development, and gives an intro to the ORCA process.
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watch"Complexity DOES NOT have to mean complicated...let's not use the excuse of complexity to build complicated products..." Gabriela Ospina gave a great talk at UXDX that is a PERFECT introduction to OOUX and the ORCA Process. If you've been curious about OOUX and want to hear about it from someone who has been using it on every project for many years, this is a perfect 20-minute primer!
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watchCertified OOUX Strategist, Sondra Eby, is featured on Winging It, a show by Oddbird about web design, development, & problem solving. In this episode, Sondra examines three examples of unintuitive web design, and teaches how to create websites and apps that are more intuitive using Object-Oriented User Experience (OOUX) design strategies.
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watchUpma will walk you through the ORCA (Objects, Relationships, Calls-To-Actions and Attributes) method, an Object-Oriented UX (OOUX) methodology that helps teams design thorough information architectures, and point you toward more resources so you can start using it today.
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watchIn this interview, Marcelo from Headless Creator talks to OOUX Strategist Caroline Sober-James about OOUX and its benefits, the 15-steps of the ORCA process, and the parallels between OOUX and Content Modeling. NOTE: you’ll need to sign up for a free Headless Creator account to watch this interview.
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watchImmersive technologies are entering the lives of more and more users in all shapes and forms. Yet designing for these new digital worlds requires a very different approach and toolset. These are the topics we will discuss with 2 leading UX experts in the design world: Sophia V. Prater and Cornel Hillman.
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watchBy following the OOUX process, NHS Moorfields has been able to truly focus on what is important to users. Led by Imogen, It is now investing in a large digital transformation project. This case study explains how OOUX has been a key catalyst for getting buy-in into this.
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watchAll too often, we end up brushing complex business rules and information architecture aside in the name of “low fidelity.” In this talk, Sophia goes over four main sources of complexity and how Object-Oriented UX can help wrangle them. You’ll learn about the tough questions you should be asking early on—to make the rest of the project easier and more successful.
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watchGabriela identifies strategic ways to implement OOUX in organisations in a way that’s transforming rather than exhausting.
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watchStart here! Sophia talks through the top frustrations that she hears from UX designers and explains how OOUX can help. If you are enduring pixel-pushing sans strategy, an overwhelm of complexity, stakeholder buy-in, communicating with developers...OOUX is the answer!
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watchNeed to convince a boss or a business stakeholder on the value of OOUX? This talk speaks directly to leadership about how OOUX can help save time and money.
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watchIn this quick interview before the Design Content Conference in 2019, Sophia Prater talks through the biggest danger of designing "actions-first", using an example from her Edtech days.
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watchSophia outlines the four principles of intuitive design and goes deep on the subject of messy objects. Stay tuned 'til the end, when Sophia does a live demo introducing her iterative ORCA process (Objects, Relationships, Capabilities, and Attributes)!
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watchIn this talk at the Design & Content Conference in Vancouver, Sophia explains how OOUX can help you avoid the UX fails that confuse and frustrate users. Stay tuned because in the last third of the talk, Sophia gives a sneak-peek into her OOUX process and how to use Webflow to build CMS prototypes.
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watchThis is a full-length, 90-minute Object-Oriented UX talk delivered in Warsaw, Poland during the MCE conference. Strap in and enjoy!
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watchIn this talk for the QCon Developer Conference, Sophia discusses all the factors that cause complexity, the three key ways to wrangle it, and how to fix it with Object-Oriented UX. She talks about how to "cheat" on our IA, reduce moving parts, and stop arguing so much about features and functionality.
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watchA real world example of how object oriented UX was put in practice for the ITHAKA S+R redesign for project scoping and information design.
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watchFriends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes. Hordes of them descend on our cities every day. We're outmatched. There aren't enough designers and developers to battle every platform or editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content.
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watchSoftware engineer, UXer, and researcher Dr. Jensen explains Gestalt psychology and why it's relevant to the design of intuitive software. She gives great arguments that remind us to avoid shapeshifters and masked objects!
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