Videos

Here's a list of videos about OOUX, with the most recent at the top. Sit back and relax. But grab a pen and paper — you'll want to take notes!

Can OOUX Revolutionize XR Design?
Can OOUX Revolutionize XR Design?
by Tvori

Immersive technologies are entering the lives of more and more users in all shapes and forms. Yet designing for these new digital worlds requires a very different approach and toolset. These are the topics we will discuss with 2 leading UX experts in the design world: Sophia V. Prater and Cornel Hillman.

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OOUX — from theory to practical implementation. Tips and shortcuts to the process.
OOUX — from theory to practical implementation. Tips and shortcuts to the process.
Gabriela Ospina
Sr. Product Designer at CLARK

Gabriela identifies strategic ways to implement OOUX in organisations in a way that’s transforming rather than exhausting.

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My journey to OOUX and how it is transforming digital for public sector hospital
My journey to OOUX and how it is transforming digital for public sector hospital
Imogen Levy
UX Director at Moorfields Eye Hospital

By following the OOUX process, NHS Moorfields has been able to truly focus on what is important to users. Led by Imogen, It is now investing in a large digital transformation project. This case study explains how OOUX has been a key catalyst for getting buy-in into this.

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Getting Curious about Complexity with Object Oriented UX
Getting Curious about Complexity with Object Oriented UX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

All too often, we end up brushing complex business rules and information architecture aside in the name of “low fidelity.” In this talk, Sophia goes over four main sources of complexity and how Object-Oriented UX can help wrangle them. You’ll learn about the tough questions you should be asking early on—to make the rest of the project easier and more successful.

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OOUX Taste Test
OOUX Taste Test
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Start here! Sophia talks through the top frustrations that she hears from UX designers and explains how OOUX can help. If you are enduring pixel-pushing sans strategy, an overwhelm of complexity, stakeholder buy-in, communicating with developers...OOUX is the answer!

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How OOUX will Transform Your Product Design Thinking (OOUX for Biz)
How OOUX will Transform Your Product Design Thinking (OOUX for Biz)
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Need to convince a boss or a business stakeholder on the value of OOUX? This talk speaks directly to leadership about how OOUX can help save time and money.

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Talking through Action-first Design
Talking through Action-first Design
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this quick interview before the Design Content Conference in 2019, Sophia Prater talks through the biggest danger of designing "actions-first", using an example from her Edtech days.

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UX for Lizard Brains (the Talk!)
UX for Lizard Brains (the Talk!)
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Sophia outlines the four principles of intuitive design and goes deep on the subject of messy objects. Stay tuned 'til the end, when Sophia does a live demo introducing her iterative ORCA process (Objects, Relationships, Capabilities, and Attributes)!

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Designing Digital Objects: A Crash Course in Object-Oriented UX
Designing Digital Objects: A Crash Course in Object-Oriented UX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this talk at the Design & Content Conference in Vancouver, Sophia explains how OOUX can help you avoid the UX fails that confuse and frustrate users. Stay tuned because in the last third of the talk, Sophia gives a sneak-peek into her OOUX process and how to use Webflow to build CMS prototypes.

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Object-Oriented UX Interactive Lecture
Object-Oriented UX Interactive Lecture
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

This is a full-length, 90-minute Object-Oriented UX talk delivered in Warsaw, Poland during the MCE conference. Strap in and enjoy!

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Taming Complexity with Object-Oriented UX
Taming Complexity with Object-Oriented UX
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this talk for the QCon Developer Conference, Sophia discusses all the factors that cause complexity, the three key ways to wrangle it, and how to fix it with Object-Oriented UX. She talks about how to "cheat" on our IA, reduce moving parts, and stop arguing so much about features and functionality.

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Lightning Talk! An OOUX Explainer and Case Study
Lightning Talk! An OOUX Explainer and Case Study
by Matt Martin

A real world example of how object oriented UX was put in practice for the ITHAKA S+R redesign for project scoping and information design.

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Content in a Zombie Apocalypse
Content in a Zombie Apocalypse
by Karen McGrane

Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes. Hordes of them descend on our cities every day. We're outmatched. There aren't enough designers and developers to battle every platform or editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content.

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The Cognitive Abilities of Human Beings - Why Some Things are so Darn Hard!
The Cognitive Abilities of Human Beings - Why Some Things are so Darn Hard!
by Janne Jul Jensen, Ph.D.

Software engineer, UXer, and researcher Dr. Jensen explains Gestalt psychology and why it's relevant to the design of intuitive software. She gives great arguments that remind us to avoid shapeshifters and masked objects!

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