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Imogen Levy

UX Director at Moorfields Eye Hospital

and Certified OOUX Strategist

#OpenForWork

Digital Strategy, UX Strategy, Product management, Content Strategy

Confidence when tackling a complex design challenge

Doing the OOUX cohort has been amazing. Not only has it helped an NHS Trust to truly embrace UCD techniques and focus on what's important to patients it has helped me personally to grow in confidence when tackling a complex design challenge. I would not hesitate to recommend it to anyone working in designing experiences for people, whether you work in digital or not, all would benefit.

Featured Resources

Episode 016 - OOUXing Healthcare with Imogen Levy
Episode 016 - OOUXing Healthcare with Imogen Levy

In this episode of the podcast, Sophia and Imogen discuss how PDFs are bad for accessibility, why OOUX is not waterfall design, and exactly how many times you have to repeat yourself for your message to sink in.

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OOUX Happy Hour: A Journey to OOUX: Transforming Digital at Moorfields Eye Hospital
OOUX Happy Hour: A Journey to OOUX: Transforming Digital at Moorfields Eye Hospital

Imogen Levy is head of Digital at Moorfield's Eye Hospital. When she started at this large NHS network of hospitals the digital "strategy" was basically to move all print material to PDFs. So, Imogen had significant educating and evangelizing to do. In this case study (and success-story-in-progress), imogen candidly shares how she is transforming content, structure, and minds with OOUX.

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My journey to OOUX and how it is transforming digital for public sector hospital
My journey to OOUX and how it is transforming digital for public sector hospital

By following the OOUX process, NHS Moorfields has been able to truly focus on what is important to users. Led by Imogen, It is now investing in a large digital transformation project. This case study explains how OOUX has been a key catalyst for getting buy-in into this.

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Qualifications

Cohort 3
Cohort 4 Mentors
Cohort 6 Mentors
Imogen Levy

Interested in learning OOUX?

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Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

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