The Nested-Object Matrix (the NOM) is one of the most powerful tools in the OOUX arsenal. During this event, we will give a short overview of the "classic" NOM (and show you where the idea came from)...and then we will go off the beaten path to show you how you can use this framework to map the relationships between just about anything.
In this interview style session, come and hear Upma Singh (EPAM Systems) and Imogen Levy (NHS England) speak about leading OOUX in their respective organizations, the trials and tribulations of embedding new ways of working and how it is helping to solve some epic problems in the health sector.
In this episode of the podcast, Sophia and Imogen discuss how PDFs are bad for accessibility, why OOUX is not waterfall design, and exactly how many times you have to repeat yourself for your message to sink in.
Imogen Levy is head of Digital at Moorfield's Eye Hospital. When she started at this large NHS network of hospitals the digital "strategy" was basically to move all print material to PDFs. So, Imogen had significant educating and evangelizing to do. In this case study (and success-story-in-progress), imogen candidly shares how she is transforming content, structure, and minds with OOUX.
By following the OOUX process, NHS Moorfields has been able to truly focus on what is important to users. Led by Imogen, It is now investing in a large digital transformation project. This case study explains how OOUX has been a key catalyst for getting buy-in into this.