Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Cookie settings

The Self-Paced
OOUX Masterclass

Master Object-Oriented UX on your own terms at your own pace with this rigorous, self-directed course designed and delivered by Sophia Prater. This course will teach you a repeatable methodology to tackle complexity, wrangle stakeholders, and make systems-level change in the experiences you create. The Object-Oriented UX Masterclass is available now.

Start immediately
with full access
to course lectures
and materials
Learn at
your own
22+ Hours
of video

Results you can expect


You'll learn a philosophy and a methodology that will give you newfound confidence in your designs because you will have rigorous tools to break down complexity. Using a repeatable, straightforward, and structured process, you'll be able to create naturally intuitive user experiences that reflect the way that the human brain works. Basically, you'll become a better designer.


You'll also gain confidence in dealing with stakeholders, users, subject-matter experts, and clients—you'll know you are asking the right questions, at the right time. You'll involve them early, and you'll know exactly what to do with them. Basically, you'll become a better facilitator.


Get out of the business of doing surface-level UX work. You'll gain the skills to take your design work deep in to the business structure, the information layer, and the technical layer. You'll solve systemic issues for your organization or clients. Basically, you'll learn how to make lasting, impactful change.

And so—expect faster promotions, better interviews (rock those whiteboard challenges), brighter career opportunities—and most importantly, expect to have more fun at work.

See all Testimonials

What you'll get

Video Lectures

You'll get lifetime access to all the video lectures (22 hours+ total). The course is designed to be taken over the course of 10 weeks, but you'll get access to the entire course from day one so that you can learn the material at your own pace.

Lifetime access to the most up-to-date content

You'll have lifetime access to all the latest content, updates, and innovations in the world of OOUX.

15+ Course exercises and assignments

The OOUX Masterclass will challenge you with 15+ exercises and assignments as you follow the lecture series through the course.

Premium Access to the OOUX Forum

This is where hundreds of OOUXers trade notes and become internet besties. As a student of the OOUX Masterclass, you'll get access to premium spaces like Masterclass-only monthly Q&A with Sophia, the Job Board, the Arena (for peer-to-peer feedback), and the showcase of Unintuitive Object finds.

What you will not get:

These are the benefits of the OOUX Masterclass Certification Program, that are not included in the Self-paced Masterclass.

Guaranteed personalized feedback

In a Certification Cohort, you'll get feedback on each and every assignment. As a Self-Paced OOUX Masterclass student (hopefully preparing for the next Cohort!), we can't promised feedback for each assignment. That said, the OOUX Forum provides plenty of support for getting your questions answered. And if you post your work, often Sophia or an OOUX Mentor will take a look.

Weekly Monday office hours

As an Object-Oriented UX Masterclass student, you will not get access to weekly office hours with Sophia that happens in a Certification Cohort. But you do have access to tons of async support through the Forum. And if you are in a 911 situation, you can always purchase a paid 1-on-1 session with Sophia or a Mentor.

Two 1-on-1 calls with Sophia

The Self-paced Object-Oriented UX Masterclass does not include the two 1-on-1 mentoring calls with Sophia that are included in the Certification. But rest assured, the OOUX Forum (and the community that hangs out there) has your back!

Mentoring Pod

During a Certification, you'll join a small group (a "pod") with an experienced OOUX Mentor. Your mentor checks all your work, offers up to three 1-on-1 calls, and also provides loads of accountability. As a self-paced student, you won't be in a pod with a Mentor, but with access to the OOUX Forum, you'll likely get help from mentors if you post your work and questions.

A valuable professional certification

The Self-paced  Masterclass does not include a certification or final exam. That said, enrolling in the SPMC is the perfect way to prepare for joining a future Certification Cohort. Cohorts are fast-paced and intense — pre-watching most of the lessons and getting started with these tough concepts will set you up for Certification success.

But here's the awesome part—you'll get a credit to join a future cohort that will offset the cost of the Self-Paced Masterclass by 100%. Yep! That's a $997 credit that you can apply to any future certification cohort.

See all Testimonials
ORCA lifts the fog

ORCA lifts the fog that hides complexity and becomes a broadsword for slaying dragons of misalignment! 5 out of 5.

A revolutionary approach to UX design

A revolutionary approach to UX design. Must do for every product designer! Whether you're a beginner or an experienced designer, this course equips you with valuable techniques and strategies to enhance your Product design skills. Highly recommended for anyone looking to level up their design capabilities! 5 out of 5.

You will look like a superstar.

The ORCA process helps us to get to a better, more complete understanding faster, and helps us communicate that understanding across a large organization where it might not be shared…It’s amazing for your toolkit — you will look like a superstar.

I’m glad I took the self-paced course first.

Something I’m glad that I did do, was take the self-paced course first. I was able to really focus on the assignments during the certification course and not worry about having to understand the concepts (for the first time) at the same time. It’s what I advise everyone to do who I’ve talked to about the course.

See all Testimonials

Course outline

Create an OOUX Academy login and check out the full course curriculum and free preview videos!


  • Get up to speed on the philosophy of Object Oriented UX.
  • Learn to identify the four types of unintuitive objects.
  • Learn the four laws of OOUX.
  • Learn what makes Intuitive objects, and the psychology of why you want them for great UX.

ORCA Basics

  • Take a whirlwind tour of the ORCA Process, so you can look ahead to the next 8 weeks. Spoiler: ORCA stands for Objects, Relationships, Calls-to-Action, and Attributes. It's an iterative step-by-step process that will help you UX like a badass.
  • Using a simple three-object project, get your feet wet with the process at high-level, so you'll be prepared for the advanced concepts to come.

ORCA Round 1: Discovery Part 1

  • Forage for nouns to gather a short list of potential objects.
  • Learn to identify objects with SIP: structure, instances, and purpose.
  • Explore object instances to help define your objects.
  • Brainstorm high-level object lists.
  • Build a system model to map high-level relationships (and start to see your contextual navigation come to life).
  • Create the foundation of your object map with a nested-object matrix.

ORCA Round 1: Discovery Part 2

  • Define permission-based user roles.
  • Brainstorm each object's calls-to-action with a CTA Matrix.
  • Finish the first draft of your object map!

ORCA Round 2: Requirements Part 1

  • Create an Object Guide, fleshing out your object's purpose, ownership, inheritance, estimated instances, and more.
  • Explore advanced inheritance concepts like object bases and junction objects.
  • Add detail to your nested objects—elaborate on cardinality, mechanics, inheritance, and default sorts and filters.

ORCA Round 2: Requirements Part 2

  • Expand on your CTA Matrix, exploring the context of each CTA and articulating the user's motivation behind each bit of functionality.
  • Add attributes to your attributes (so meta!). Which fields are required? Who has permission to see which attributes? What is the source of each attribute?
  • Consider conditional logic based on an object's state to define object permutations.

Break Week

  • The advanced concepts we go over in weeks 5 and 6 are gritty. During this week we have a break to catch up and clarify some of the finer points of inheritance, privacy, and your objects' conditional logic.

ORCA Round 3: Prioritization

  • Create a launch strategy by prioritizing your objects, relationships, CTAs, and attributes.
  • Get ready for prototyping: define what attributes and CTAs need to show up on cards, what can wait for the detail views, and what can be behind progressive disclosure.
  • Learn about prioritization surveys—a straightforward method to bring users into the design process.

ORCA Round 4: Representation

  • Sketch with OOUX-style templates to wireframe cards, detail views, and list screens.
  • Learn how to turn your sketches into a clickable prototype, ready for user testing!
  • Learn about how to test from an OOUX perspective—making sure you have accurately represented your user's mental model to create a super-intuitive foundation for IXD!

OOUX and ORCA in the Real World

  • Learn how to prototype and test content with a Webflow CMS.
  • See a demo of Adalo, a no-code OOUX-based app creation tool.
  • Get a primer on teaching OOUX and running OOUX workshops with clients, users, and SMEs—IRL and virtually.
  • Get a tour of the ORCA calendar, a 4 week schedule for doing ORCA within your organization.
See all Testimonials

Looking for group OOUX training?

Create a Company Cohort of the OOUX Masterclass

Take advantage of big discounts and complementary Office Hours with Sophia Prater when you enroll more than 3 people at your company.


How long will I have access to the course?

You'll get lifetime access to all the video lectures (22+ hours total), as well as lifetime access to all of the slides, templates, and worksheets from the course. In addition, you'll have lifetime access to all the most up-to-date course content as it's updated into the future.

Is there a money-back guarantee?

Money-Back Promise:  Please watch the first three modules before asking for a refund! If you get that far and you are not feeling OOUX or you are disappointed with what you are getting out of the course, just let us know. We only ask that you provide feedback to help us understand what was missing. By the way, this money-back guarantee has NEVER been leveraged by a student. We are confident you'll become an OOUXer for life!.

How is this course different from the Certification Program?

The Self-paced Masterclass is, of course, "Self-paced," so you will not have to stick to the 10-week, guided schedule that the Certification students go through. You can complete the course at your leisure. Check out the side-by-side comparison!

Still have questions? Email me at