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In this article, Sophia outlines why it's a bad idea to start UX projects with task flows and how OOUX can provide the framework you need to get started with any design project, no matter the complexity.
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A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.
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20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.
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UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.
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