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In this episode of the podcast, Sophia announces a rebrand of the OOUX Podcast: The UX Level-Up! Going forward, the show will center around the five Level-Ups (featured in The UX Level-Up). She also asks a game-changing question that reframes the purpose of our OOUX work, and gives her own answer to that question, laying out an ambitious vision for OOUX and the ORCA process going forward.
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A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.
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20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.
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Frameworks don’t kill creativity — they set it free. In this episode, we're breaking down why UX designers who jump into UI too soon miss the real opportunity for innovation. I’ll show you how ORCA (Objects, Relationships, Calls-to-Action, Attributes) gives you real material to build with — fueling true creativity, better ideas, and a serious competitive edge.
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listenIn this more personal solo episode, Sophia shares how she uses OOUX to help her learn and understand complicated things faster, why it's important to budget for and invest in self improvement, plus why OOUX is great for helping you step away from the screens to embody what you're trying to understand.
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UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.
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