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Delve into the cognitive science and psychology that backs up the fact that humans need clear objects to communicate, think, and understand.
Object-Oriented UX might sound kinda technical to those familiar with Object-Oriented Programming. Although OOUX is a great tool for designer/developer collaboration — this philosophy for designing digital environments is all about creating naturally intuitive user experiences that resonate with our very object-oriented brains. Designers working in pixels can break the laws of physics — which is great when it lets us do things like "undo" or search a warehouse of a bajillion products in less than a second. But sometimes, UXers brake the wrong laws of physics, leaving users confused and lost. OOUX principles and methodologies help designers bend and break the laws of physics in the right way. Read on for more of the science behind this awesome design method.
20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.
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