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OOUX In Action

Real world case studies & stories using OOUX.

Take a dive into this collection to learn about all the great outcomes being achieved in the real world with Object-Oriented UX. OOUX is being used to design the systems that support everything from healthcare to government to meal delivery services. This is our trophy case.

Featured Resources

Resources you'll enjoy

038 - OOUX at HelloFresh with Jake Zukowski
038 - OOUX at HelloFresh with Jake Zukowski
Jake Zukowski, Sophia V. Prater

In this episode of the podcast, Sophia talks to the VP of Design and Research at HelloFresh — Jake Zukowski. They discuss how a designer on his team started sneaking OOUX through the backdoor into their design meetings, they debate about the difference between a Product Manager and a UX Designer, and they talk about how PMs can bring OOUX to their teams.

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OOUX Happy Hour: Tackling the Incredible Hulk of EHR Complexity with OOUX
OOUX Happy Hour: Tackling the Incredible Hulk of EHR Complexity with OOUX
Dani Nordin
and Liza Richardson

The domain of Electronic Healthcare Records (EHR) is arguably one of the most complex on the planet. Dani Nordin, Product Design Architect, and Liza Richardson, Clinical Content Senior Manager, will showcase the ways they have used the OOUX process through a handful of high-visibility projects within the Clinicals Electronic Health Record (EHR).

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Episode 034 - Running ORCA Sprints at Autodesk
Episode 034 - Running ORCA Sprints at Autodesk
Sophia V. Prater

Sophia lays out her findings after successfully rolling out the ORCA Sprint envisioned in episode 033 from last season. She talks about manifesting the ORCA Sprint from concept to deliverable, what worked and what didn't work (and what can probably be skipped) while running the first ORCA Sprint, and why ending Day 2 of the ORCA Sprint with a nav flow is guaranteed to blow people's minds.

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OOUX Happy Hour: Running ORCA Sprints with Allie Ofisher
OOUX Happy Hour: Running ORCA Sprints with Allie Ofisher
Allie Ofisher

During this Happy Hour, we will learn about applying the ORCA process in sprints to gather domain knowledge and start scoping a project from the ground up. Allie will share tips for preparing one yourself — including what went well, what mistakes she made and wants you to avoid, and resources from Notion and Miro to help you conduct your own.

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OOUX Happy Hour: Enterprise OOUX: Prioritization, Business Process Modeling, and Libraries
OOUX Happy Hour: Enterprise OOUX: Prioritization, Business Process Modeling, and Libraries
Maria Garcia

In this happy hour, Certified OOUX Strategist, Maria Garcia, will discuss how she has approached object mapping a system that has tens if not hundreds of legitimately important objects that have complex relationships with one another.

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Using Object Oriented UX in user research — it can be done!
Using Object Oriented UX in user research — it can be done!
Dani Nordin

Can the Object Map used to facilitate user research?

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The Dawning of OOUX - CNN Election Results 2012: An Object-Oriented UX Case Study
The Dawning of OOUX - CNN Election Results 2012: An Object-Oriented UX Case Study
Sophia V. Prater

This article is part of a series of case studies that follow my journey of practicing and refining my Object-Oriented UX process. In many ways this project is where my career as a designer of the design process really began. It was a project of many firsts: my first responsive design, my first time working very closely with the development team, and my first real system design.

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A Victory Lap for OOUX - CNN Election Results 2016: An Object-Oriented UX Case Study
A Victory Lap for OOUX - CNN Election Results 2016: An Object-Oriented UX Case Study
Sophia V. Prater

This article is part of a series of case studies that follow my journey of practicing and refining OOUX. I hope you are ready to continue the CNN Elections saga after I returned to the newsroom — three years after leaving the team. In this case study, I talk about the struggles of pushing for collaboration and research, content-based navigation, Skeuomorphism 2.0, stage diagrams, and more.

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Episode 025 - Bridging Development and Design with Miriam Suzanne and Sondra Eby Eisenstat
Episode 025 - Bridging Development and Design with Miriam Suzanne and Sondra Eby Eisenstat
Miriam Suzanne, Sondra Eby

In this episode of the podcast, Sophia, Sondra, and Miriam discuss the adaptability of the ORCA process for teams, the coming innovations of container queries in CSS, and how OOUX facilitates a fruitful, continuous conversation between designers and developers.

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OOUXing a UFO Network
OOUXing a UFO Network
Lauren Costa Stone

Certified OOUX Strategist, Lauren Stone, uses OOUX and the ORCA process to help the Mutual UFO Network (MUFON) to rebrand its image in order to adopt a more modern look and exhibit more credibility. The new brand strategy aims to attract younger, and more diverse members while establishing a more inclusive culture.

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Episode 019 - OOUXing Security with Andrea Neuhoff and Kristen Kite
Episode 019 - OOUXing Security with Andrea Neuhoff and Kristen Kite
Andrea Neuhoff, Kristen Kite

In this episode of the podcast, Andrea, and Kristen talk with Sophia about their work together at Duo Security, how they have started bringing OOUX to Duo for a double whammy of complexity wrangling, and how taking all of people's weird behaviors into account helps design better online security products.

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Episode 017 - Using OOUX in the wild with Caroline Sober-James
Episode 017 - Using OOUX in the wild with Caroline Sober-James
Caroline Sober-James

In this episode of the podcast, Sophia and Caroline discuss why Caroline calls OOUX a power tool for digital design, what it's like to have a user call your system "seamless," and the parallels between OOUX and API design.

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Episode 016 - OOUXing Healthcare with Imogen Levy
Episode 016 - OOUXing Healthcare with Imogen Levy
Imogen Levy

In this episode of the podcast, Sophia and Imogen discuss how PDFs are bad for accessibility, why OOUX is not waterfall design, and exactly how many times you have to repeat yourself for your message to sink in.

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Mini Project: Mars Weather App Using OOUX and the ORCA Process
Mini Project: Mars Weather App Using OOUX and the ORCA Process
Michaela Hoffman

In this article, Michaela talks about how she used the ORCA process in making a little Mars weather app using NASA’s Insight Weather API.

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Episode 011 - Bringing OOUX to Microsoft with Sarah Barrett and Rachel Price
Episode 011 - Bringing OOUX to Microsoft with Sarah Barrett and Rachel Price
Sarah Barrett, Rachel Price

In this episode of the podcast, Sophia, Sarah, and Rachel discuss how to think like a library scientist, how being conventional can be a virtue, and why accessibility is good for everyone, not just the differently-abled.

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Case study: How I used OOUX to redesign Taco Bell’s online menu in a day
Case study: How I used OOUX to redesign Taco Bell’s online menu in a day
Mary Mahling Carns

Common misconception: OOUX is only good for large-scale redesigns or ground-up design work. In this quick and fun case study, Mary shows us how to OOUX a single page on Taco Bell's online ordering system.

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Duo’s Object Oriented UX (OOUX) Design Process
Duo’s Object Oriented UX (OOUX) Design Process
Andrea Neuhoff
and Alicia Fremling

In this article, Alicia and Andrea talk about Duo’s Object-Oriented UX (OOUX) Design Process. It also tackles the 3 steps on how OOUX works.

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OOUX Happy Hour: A Journey to OOUX: Transforming Digital at Moorfields Eye Hospital
OOUX Happy Hour: A Journey to OOUX: Transforming Digital at Moorfields Eye Hospital
Imogen Levy

Imogen Levy is head of Digital at Moorfield's Eye Hospital. When she started at this large NHS network of hospitals the digital "strategy" was basically to move all print material to PDFs. So, Imogen had significant educating and evangelizing to do. In this case study (and success-story-in-progress), imogen candidly shares how she is transforming content, structure, and minds with OOUX.

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My journey to OOUX and how it is transforming digital for public sector hospital
My journey to OOUX and how it is transforming digital for public sector hospital
Imogen Levy

By following the OOUX process, NHS Moorfields has been able to truly focus on what is important to users. Led by Imogen, It is now investing in a large digital transformation project. This case study explains how OOUX has been a key catalyst for getting buy-in into this.

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Designing an iOS App for Brooklyn Cat Cafe
Designing an iOS App for Brooklyn Cat Cafe
Lisa Lombardi

A Brooklyn Cat Cafe needed a mobile app to help cat adopters find great matches and increase the number of adoptions, plus consolidate the many tools they use into one app. Follow along with this fun and comprehensive case study as Lisa wields OOUX to unite hopeful kitties with their forever homes.

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