Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Cookie settings

Object-Oriented UX and Content

At its core, Object-Oriented UX is a content-first philosophy. The methods we use in OOUX are heavily inspired by content modeling and "inside-out" design principles.

In this collection, find the books that influenced OOUX and conversations at the intersection of OOUX and content. If you are a content designer, content strategist, or UX writer who thinks in systems and works on complex products — you're gonna love OOUX.

Resources you'll enjoy

A Conversation about OOUX and Its Relationship with Content Modeling
A Conversation about OOUX and Its Relationship with Content Modeling

In this interview, Marcelo from Headless Creator talks to OOUX Strategist Caroline Sober-James about OOUX and its benefits, the 15-steps of the ORCA process, and the parallels between OOUX and Content Modeling. NOTE: you’ll need to sign up for a free Headless Creator account to watch this interview.

watch
Open in new tab
watch
OOUX Happy Hour: Content Ecosystem Mapping with Scott Kubie
OOUX Happy Hour: Content Ecosystem Mapping with Scott Kubie

During this happy hour (12pm EST!) we will learn about applying content ecosystem mapping, a specialized form of concept modeling, to drive clarity and alignment on large, complex digital strategy projects. We'll have a live, interactive demonstration of the technique based on some concepts in the OOUX universe, just for fun.

watch
Open in new tab
watch
Episode 029 - Mapping Content Ecosystems with Scott Kubie
Episode 029 - Mapping Content Ecosystems with Scott Kubie

In this episode of the podcast, Sophia and Scott discuss is-ness versus ought-ness, the rhetorical nature of creating a content ecosystem, plus how exactly one goes about making a content ecosystem map.

listen
Open in new tab
listen
A Content Model Is Not a Design System
A Content Model Is Not a Design System

Content models have to serve a variety of delivery channels, each more outlandish than the last. But why do many content models still look more like design systems rather than reflecting structured data? Mike takes us on a personal journey as he examines his own experiences and invites us to conceive content models that articulate meaning and group related content together for use on any channel.

read
Open in new tab
read
Episode 014 - Writing is Designing with Michael Metts and Andy Welfle
Episode 014 - Writing is Designing with Michael Metts and Andy Welfle

In this episode of the podcast, Sophia, Michael, and Andy discuss why team clarity brings user clarity, how new UX writers should go about developing a company voice, and why communicating trade-offs is a killer skill.

listen
Open in new tab
listen
Designing content that caters to diverse levels of expertise
Designing content that caters to diverse levels of expertise

This article covers some of the challenges and approaches surrounding this focus, with particular attention to designing for the audience’s diverse levels of familiarity and expertise with the website’s underlying subject.

read
Open in new tab
read
Episode 005 - Content Modeling with Carrie Hane
Episode 005 - Content Modeling with Carrie Hane

In this episode, Sophia and Carrie discuss what exactly a content model is, why navigation is the most volatile layer of the content stack, and IA in UX education.

listen
Open in new tab
listen
OOUX Happy Hour: OOUXing your UX Portfolio
OOUX Happy Hour: OOUXing your UX Portfolio

Is your portfolio the Boogeyman under your bed? Banish the Boogeyman with Amanda. She’ll walk us through some common portfolio pitfalls and show us how to combine self-discovery, Object-Oriented UX, and Webflow to take your portfolio from incomplete, hot mess, or cookie cutter to confident, clear, and uniquely you!

watch
Open in new tab
watch
OOUX Happy Hour: Quantum Content
OOUX Happy Hour: Quantum Content

In this presentation, you will: Learn the three basic needs that humans have in any place: orientation, consistency, and organization. See a lot of examples that illustrate these needs in various places. Learn about content superposition.

watch
Open in new tab
watch
Connecting the Hairy Bikers to Moorish Meatballs: A Recipe for Contextual Navigation
Connecting the Hairy Bikers to Moorish Meatballs: A Recipe for Contextual Navigation

The BBC has been basing their website design on domain models for over a decade. In OOUX, the design process focuses on objects, relationships, calls-to-action, and attributes. In this article, Sophia discusses how BBC Food is using OOUX to create a superb user experience on their website.

read
Open in new tab
read
Designing Connected Content
Designing Connected Content
and Mike Atherton

This book is spot-on, teaching readers about the importance of understanding the domain and how objects connect in the context of that domain. If you want to create products that are more future-proof and intuitive, this book is a must-read. It's (almost) 100% in-line with the principles of OOUX!

buy
Open in new tab
buy
Content in a Zombie Apocalypse
Content in a Zombie Apocalypse
by Karen McGrane

Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes. Hordes of them descend on our cities every day. We're outmatched. There aren't enough designers and developers to battle every platform or editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content.

watch
Open in new tab
watch
Modeling Structured Content
Modeling Structured Content
by Mike Atherton

These are MIke Atherton's slides for his 2013 "half-day introduction to content modeling and the creation and management of structured, adaptive content" workshop. Delivered at IA Summit 2013.

see slides
Open in new tab
see slides
Content Everywhere
Content Everywhere
by Sara Wachter-Boettcher

Care about content? As devices and channels multiply and users expect to share information quickly, we need content that can go more places, more seamlessly. "Content Everywhere" will help you start making content more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

buy
Open in new tab
buy
Content Modelling: A Master Skill
Content Modelling: A Master Skill
by Rachel Lovinger

OOUX stands on the shoulders of giants! Lovinger was writing about content modeling back in 2012, pioneering the ideas of structured content.

read
Open in new tab
read
Search all resources

What Content Strategists, Content Designers, and UX Writers say about OOUX

More ways to get plugged in

Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

Subscribe to OOUX Podcast

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

Subscribe to the OOUX Newsletter

Get the free OOUX Launch Guide and weekly-ish musings on OOUX. Stay on the OOUX inside track with invites to special events and the occasional sweet deal.

Join OOUX Happy Hour Meetup

OOUX virtual meetups feature amazing guest speakers, Q&A, discussion, networking breakout sessions, and important OOUX updates. Bring your coffee, wine, or whiskey.