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Making the Case for OOUX

Not sold on OOUX? Or need help building the case for bringing OOUX to your team? We've got you covered with a ton of good reasons.

You might also want to check out our collection on The Science Behind OOUX, which goes deep on the biggest reason OOUX is so valuable: it helps you create more naturally intuitive systems that reflect the way the human brain works.

Featured Resources

Benefits of OOUX
Benefits of OOUX
Rik Williams

Certified OOUX Strategist, Rik Williams, has outlined 19 benefits of OOUX for the user-centred and mental model-based information architecture of data-rich products, services and systems. If you need ammunition for selling OOUX at your company, this article is a fantastic mine of stakeholder-whispering postulation.

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UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
Sophia V. Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

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How OOUX will Transform Your Product Design Thinking (OOUX for Biz)
How OOUX will Transform Your Product Design Thinking (OOUX for Biz)
Sophia V. Prater

Need to convince a boss or a business stakeholder on the value of OOUX? This talk speaks directly to leadership about how OOUX can help save time and money.

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OOUX Taste Test
OOUX Taste Test
Sophia V. Prater

Start here! Sophia talks through the top frustrations that she hears from UX designers and explains how OOUX can help. If you are enduring pixel-pushing sans strategy, an overwhelm of complexity, stakeholder buy-in, communicating with developers...OOUX is the answer!

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Resources you'll enjoy

Why you should consider using direct manipulation to improve your UX
Why you should consider using direct manipulation to improve your UX
Matthias Dittrich

In this article Matthias Dittrich explains why your applications should be intuitive tools, not uber-guided funnels and how OOUX and direct manipulation can make your UI more natural and engaging.

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How to Sell UX Research with Two Simple Questions
How to Sell UX Research with Two Simple Questions
Sophia V. Prater

It’s why so many UX designers are frustrated in their job and why many projects fail. It’s also why we often can’t sell research: every decision-maker is confident in their own mental picture. In this article, Sophia shows you how to collaboratively expose misalignment in your team’s shared understanding by bringing them together around two questions. What are the objects? How do they relate?

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OOUX Happy Hour: The ABCs of Getting Buy-in for OOUX with Kristen Kite
OOUX Happy Hour: The ABCs of Getting Buy-in for OOUX with Kristen Kite
Kristen Kite

This talk will arm you with practical advice on how to take your OOUX knowledge to the next level: bringing your teammates’ perspectives and brainpower into the process.

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Episode 021 - Is OOUX just a useless IA rebrand?
Episode 021 - Is OOUX just a useless IA rebrand?
Sophia V. Prater

Sophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs?

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Episode 016 - OOUXing Healthcare with Imogen Levy
Episode 016 - OOUXing Healthcare with Imogen Levy
Imogen Levy

In this episode of the podcast, Sophia and Imogen discuss how PDFs are bad for accessibility, why OOUX is not waterfall design, and exactly how many times you have to repeat yourself for your message to sink in.

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The OOUXer Manifesto
The OOUXer Manifesto
Sophia V. Prater
and the OOUX community

What makes an OOUXer? What do OOUXers aspire to? This list of 15 values and principles can help you understand what it means to add OOUX to your professional skillset.

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It's time to Adopt Object-Oriented Thinking
It's time to Adopt Object-Oriented Thinking
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by Paul Boag

Have you heard the term "Object-Oriented?" Thought maybe it only applies to developers and techies? Think again. Paul makes the case that it's just about time we all started getting on board the Object-Oriented thought train as a way of viewing and deconstructing systems.

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More ways to get plugged in

Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

Subscribe to OOUX Podcast

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

Join OOUX Happy Hour Meetup

OOUX virtual meetups feature amazing guest speakers, Q&A, discussion, networking breakout sessions, and important OOUX updates. Bring your coffee, wine, or whiskey.