Got complexity?

Jip

Asveld

UX Designer at Jip Asveld Digital Design

Information Architecture, Interaction Design, UX Prototyping

Stephanie

Baeza

Senior UX Designer

Edtech, Facilitation

Aaron

Benjamin

Senior UX Designer at Renaissance

EdTech, Retail, Technology, Job Search

Rachel

Bresson

Product Designer at American Specialty Health

Product Design, UX Research, UX Strategy

Susan

Buenafe

Sr. Interaction Designer at Red Hat

Patrick

Cahill

CTO at Outbound.com

EdTech, Marketing Tech

Katelyn

Caillouet

Sr. UX designer/researcher at VA.gov

Civic tech, service design, UX writing

Luis

Cielak

Product Design Lead

User Experience, User Interface Design, Data Visualization

Gladys

Diandoki

Senior Content Designer

Accessibility, inclusion, information Architecture, Content Strategy, OOUX,

Philippe

Fara

Digital Experience Manager

Irene

Ferraris

Experience Designer

UX Design, Accessibility, Information Architecture

Martin

Fisher

Design System Manager

Design, UX, Systems, Product

Trisha

Gawley

Senior UX Visual Designer at Mutual of Omaha

Visual Design, UI, Insurance

Fiorella

Geedi

Product Designer at Coforma

Civic Tech, health care, design strategy, research

Angus

Gordon

Content Strategist at Weave Content Strategy and Design

Content Strategy, Content Design, Information Architecture

Danika

Gunn

UX Designer at Vasion

Edtech, Data Analytics, Design Systems

Lee

Halley

UX Content Designer

Enterprise SaaS, Nonprofits, UX Writing, Content Design, Content Strategy, Accessibility

Beth

Keegan

Senior UX Research & Design at Insight

User Research, Product Design, Workshop Facilitation, Requirements Documentation

Kate

Kuzheleva

Sr. User Experience Designer at Autodesk

Design and Manufacturing

Dimitri

Lundquist

Product Design Lead at Esri

GIS, Ecommerce, Nonprofit Fundraising

Mary

Mahling Carns

Lead Innovator at Halftank Studio

Product discovery coaching, SaaS apps, startups, fintech, healthcare, edtech

Simona

Munteanu

UX Designer

UX Designer, Design Systems, eCommerce

Stephanie

Nagy

UX Designer at Sky Solutions

Government, Accessibility

Claire

Senior UX Designer

IxD Interaction Design, UX Design, UI Design, JTBD, BVoD, Behavioural Science, Futures Thinking

Mary

Nolan

Senior Product Designer at Shift

Fintech, behavioural economics

Anthony

Procik

senior content designer and strategist

civic tech

Viia

Ranta

UX Designer

Edtech, B2B

Alexandra

Rayner

Sr. UX Content Strategist at Aetna, CVS Health

Healthcare, Public health, Content Design, Content Strategy

Zane

Reddix

Senior Product Designer at Humana

Healthcare

Daniel

Setiawan

UX Designer at bound

UX/UI, product design

Jordan

Stombaugh

UX Designer and Researcher at Infosec

UX Design, UX Research, Edtech, Cybersecurity, SaaS

Jennifer

Summar

Sr. UX Designer

Healthcare, Financial Services, Federal Government Contracts

Melissa

Taddonio

UX Lead at Endava

Design Systems, Product Design, Information Architecture, UI Design, User Research

Hattie

Tadsen

UX Lead at John Deere

AgTech, Design Systems

Erno

Tuovinen

Product Designer Consultant

User Experience (UX) Design, Human-centered Design, Product Development, Design Strategist

Jacob

Wadenpfuhl

Director of User Experience

Experience design and strategy

Amy

Wadeson

Sr. UX Architect at Marken

Cold-Chain Logistics, Healthcare Logistics

Daniel

Zachariasen

Unicorn, Head of Product Design and owner of Ensō Design Studio

B2B, SaaS, BPO, Leadership, Design Systems

Jake

Zukowski

CEO and Designer at Cosmic Plumbing

UX Strategy, Leadership, Mentorship, Product Design, AI Design, Product Management

Untangle wicked complexity.
Ask million-dollar questions.
Design smarter.

⏰ Doors are open now and close next Tuesday, April 8th, at midnight — don’t miss this!

Enrollment for OOUX Foundations is officially open! 🥳 This is a time-released professional development experience that will rock your world. Unfolding over 7 weeks, we'll deliver rich content, live events, and go-to resources at a steady but luxurious pace. With a 3-5 hour a week commitment, you'll revolutionize the way you approach tough problems, information architecture, and collaboration. Officially kicks off next week! (This is THE entry point into the OOUX professional training track that perfectly dovetails into the Certification program).

What smart people are saying about OOUX

We need people who have that OOUX skillset.

Someone has to be able to see the forest for the trees, and it’s usually people that have OOUX as a skillset, the people who can see those things and go, oh, I understand how that thing relates to that other thing. They’re the ones that do well in design systems. So we need people who have that OOUX skillset.

OOUX is a perfect corollary to atomic design

To me, Sophia Prater’s OOUX is a perfect corollary to atomic design. Atomic design helps teams think about user interfaces in a thoughtful, considered, and structural manner, and OOUX does the same for the objects and content that flows through those user interfaces. That’s why I see atomic design and OOUX as a fantastic one-two punch: they both help teams break big, gnarly problems down into smaller pieces in order to create thoughtful systems that govern great (and complex!) user experiences.

Like putting on x-ray goggles

When you work with Sophia Prater and the OOUX methodology, it’s like putting on x-ray goggles. Suddenly you can see the bones of your system: all the implicit concepts and actions and relationships become visible and explicit. Your language gets clearer, your metaphors sharper, your visualizations more intuitive. For product designers like me, that’s a superpower for crafting and refining experiences that are complex without being complicated, simple without being simplistic.

An approach that takes us from zero to sixty in the shortest possible time

In a world where we are almost never given the time or space or resources we’d like to design things well, OOUX is an absolute gift. An approach that takes us from zero to sixty in the shortest possible time and puts us on the right road to clearly understanding what users need from this interaction, from this interface, from this experience. To my way of thinking, OOUX focuses squarely on the things that matter most to people and kicks everything else to the curb.

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Recent Resources

078 - Bossy UX - Why I’m Calling BS on the Doom-and-Gloom Era

Aug 28, 2025

11:29 am

EST

31 Minutes

A viral LinkedIn post claims UX is “just battles and compromises.” In this episode, Sophia gets spicy about why that’s wrong. Tune in for a soapbox rant on why we shouldn’t settle for burnout culture — and how to reclaim UX as the world-changing craft it was meant to be.

FYI: This is an affiliate link (we earn a small kickback if you buy).

077 - (ORCA Series #10) - From Inheriting Strategy to Shaping It - Relationship Prioritization with Jake Zukowski

Aug 25, 2025

3:46 pm

EST

40 Minutes

What if prioritizing relationships could boost your bottom line? In this 10th ORCA Series installment, Sophia is joined by former VP of design at Hello Fresh, Certified OOUX Strategist, and Cohort 11 Mentor, Jake Zukowski, to explore how ORCA’s Relationship Prio helps businesses build trust, create clarity around revenue objects, and design strategies that work for both users and businesses.

FYI: This is an affiliate link (we earn a small kickback if you buy).

076 - Streamline Change Management using OOUX with Karen Hewell

Aug 11, 2025

12:47 pm

EST

52 Minutes

Advanced OOUXer Karen Hewell joins me to share how she’s helping government agencies shift from page-based chaos to object-based clarity. We talk breaking silos, creating shared ownership, and making massive content ecosystems easier to manage (and actually intuitive). 🎯

FYI: This is an affiliate link (we earn a small kickback if you buy).

075 - (ORCA Series #9) - Object Prio - A New Kind of Road Map

Jul 21, 2025

11:36 am

EST

35 Minutes

In this ninth installment of the ORCA Series, Sophia kicks off the Prioritization round with Object Prioritization. Tune in as she shares how this step can bring clarity to your design process and your project backlog — plus a personal story on tackling creative chaos with compassion and strategy.

FYI: This is an affiliate link (we earn a small kickback if you buy).

074 - Why Your “Why” Isn’t Cutting It And How to Dig Deeper

Jul 3, 2025

7:52 pm

EST

28 Minutes

In this episode, Sophia gets real about the tension between OOUX in theory vs. the messy reality of the real world. Learn how to ask those jaw-dropping, scope-shifting “why?” questions without annoying leadership. She breaks it down into four pro-level steps so you can bring more clarity, alignment, and confidence to your work.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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Spotlighted Resources

NN/g UX Podcast - What is Object-Oriented UX

Mar 21, 2025

12:00 pm

EST

42 Minutes

UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.

FYI: This is an affiliate link (we earn a small kickback if you buy).