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OOUX Testimonials

100% of Certified OOUX Strategists (professionals who have completed the OOUX Masterclass Certification Program) have provided testimonials. Here they are.

OOUX has completely changed how I approach my work

OOUX has completely changed how I approach my work. I'm no longer jumping straight into design, but utilizing pieces of the process to get more clarity into the problem I'm solving. Proof of this was early on during the OOUX program, I was prepping for a meeting with another team and completely unfamiliar with their domain. After noun foraging two of their documents, I was up to speed quickly and able to summarize their docs into paragraphs plus created an object map to understand the relationships in question.

In only 10 short weeks Sophia has caused a cataclysmic shift in how I think about big problems

I have been a Designer for over 10 years and in only 10 short weeks Sophia has caused a cataclysmic shift in how I think about big problems. This program gives you a frame work to break down huge problems and a systematic and logical way that is beneficial to everyone on your team. I have no way to truly explain how much I would want to recommend this certification to anyone in the UX industry.

This is the single strongest ingredient I have encountered in my career.

Finally, a user-centric language for complex systems. As UX practitioners, we often find ourselves accountable for much more than we have influence over. That's not because we're accountable for too much — no — someone must be responsible for the entire, cohesive user experience, and if not us, then who? Rather, it's because our toolkit is woefully under equipped. We're still a young discipline, and while we're trying our best with our wireframes and task flows, entire layers of the final UX are inadvertently determined by buried technical decisions or unrelated business decisions. OOUX closes this gap considerably. Sophia's ORCA process in particular has been relentlessly developed — in the wild! — in a way that encompasses "just enough" technical concepts (reshaped to be user-centric) so that the full user experience can be articulated & collaborated upon across design, development and business in an aligned and approachable user-centric language. This is the single strongest ingredient I have encountered in my career.

I'm CERTAIN that OOUX and the ORCA process is what I've been looking for

I arrived to the program not knowing much about OOUX, but hopeful it could help bust some of the silos Ive seen surface on projects. I'm leaving the program more than hopeful -- I'm CERTAIN that OOUX and the ORCA process is what I've been looking for to put more consistency, rigor, fun, and collaboration into our design process, and help clients feel more integrated into our work too!

Include OOUX in your process and immediately effective screens design themselves

So, you've been assigned wireframes for a new feature. Are you staring at a blank screen or some questionable user stories? Is complexity creeping in from the corners? Take a deep breath and step back. Include OOUX in your process and immediately effective (but also future-proofish) screens design themselves. Well, they do after you and your team have examined each object in the system to clarify its purpose and relationships. Whether you have 2 hours or 2 months, OOUX can scale up or down to serve the scope. Having asked all the right questions, you'll build confidence that you're designing a system that works -- a system that works for those building it and for those using it.

The value of a framework and methodology for asking the right questions is immeasurable

The OOUX Certification course has given me the confidence to take on complex design challenges. The value of a framework and methodology for asking the right questions and doing "upfront" thinking about systems BEFORE designing them is immeasurable.

Thrilled to have discovered OOUX

I cannot fully express how thrilled I am to have discovered OOUX. It is just the perfect thing that I needed in my UX journey as I continue to take on more challenging work and face the uncertainties that our organization is working through. This approach really prepares you to become a better designer by asking the right questions to help the team gain a common understanding of the complexities we are facing through building a solid foundation on which to build a system, application, or website that its intuitive for our customers.

A game-changing methodology

This course has given me a new lens through which to explore my UX practice—in a deeper, more meaningful way than I thought possible. By diving in to our most challenging design conundrums through this comprehensive yet highly-practical practice, ORCA has enabled my team and I to deliver fantastic, valuable products and features, faster. This is a game-changing methodology. I suspect your only regret will be that you didn't learn this sooner—I know I do.

Even a small dose of OOUX puts you in a much better position to see what the system is

Once you understand OOUX (even at just a basic level), you never have to go into a project feeling that you can’t quickly start analyzing it in a productive manner. First you just start Noun Foraging in any official documentation that you can find, unofficial documentation, discussions forums, emails or even materials from competitors.  Even a small dose of OOUX puts you in a much better position to see what the system is, and informs you on what questions that you need to ask.  Asking the right questions can speed the process, and also inform partners that you have a grasp of the system, and you can get answers about areas that you are not sure about.  You can even uncover areas where the people who own or use the system have inconsistent perceptions or  use inconsistent terms about components of the system.

I found myself astonished week after week by the ORCA process

I had never imagined such a comprehensive framework for approaching complex problems and systems existed, and found myself astonished week after week by the ORCA process and how everything continued to just make sense. Both the 10-week course and the ORCA process are so well-structured—challenging at times, but never overwhelming.

I feel empowered to solve complex problems

After finishing the course I feel empowered to solve complex problems and provide tools for others and myself to ask the right questions at the right time! It was a lovely experience where you feel lost sometimes to find out at the end that it was all worth it!

I believe that OOUX is the missing link in product development

In all my years in product development, the divide between design and engineering is often the source of much grief. I believe that OOUX is the missing link in product development that truly creates a shared understanding in a product team. With OOUX in the middle, design, frontend, and backend see the same picture and can make parts that fit together.

Be an even stronger UX professional

Before taking the course, my approach to figuring out a problem space was to ask tons of questions and hope that one of them would begin to untangle the complexity that appeared before me. It felt kind of random and insufficient. But even before I finished this course, I was already asking more targeted questions in meetings and analyzing existing screens with more clarity and confidence. OOUX and ORCA provide a solid framework for understanding a domain, methodically exploring its intricacies, and identifying challenging issues with your product team earlier in the process, all of which will help you be an even stronger UX professional.

I urge anyone working in digital to sign up—it just makes sense

Simply put, this course is fantastic! I had a hunch the first time I was introduced to OOUX that this was the missing link to our company's workflow, and the course validated this 10-fold. I urge anyone working in digital to sign up—it just makes sense. Sophia's energy, knowledge, and enthusiasm for teaching this is palpable, and the course is incredibly organized, from the signup email down to the last office hours. Thank you, Sophia!

This is the most valuable tool in my UX toolkit!

I began using OOUX while taking the course for a complex new suite of products coming together at my company. When people around me were circling in confusion, this course gave me a great understanding of how to step through complexity and ask the right questions at the right time. This is the most valuable tool in my UX toolkit!

This course is truly a game-changer for the design industry.

Having the proper tools to do a job is key. I think OOUX and the repeatable ORCA process are the exact tools that every designer and developer needs to break down complex systems into bite-sized chunks they can easily manipulate and also uncover the unknown-unknowns that plague every development project. This course is truly a game-changer for the design industry.

OOUX is like having a superpower for simplification

OOUX is like having a superpower for simplification. Before, when dealing with complex systems and problems, I felt like there was nowhere to start and no way to wrangle it all together. Now I have a plan.

I would enthusiastically recommend the course to others

This was a great course - not easy, but so incredibly useful.  As someone new to UX design, I found this incredibly challenging, but I am glad I persevered. I have learned a huge amount and I am really grateful for the experience. I would enthusiastically recommend the course to others and I am keen to get to use OOUX soon!

ORCA is, without a doubt, THE best framework I have picked up in the past several years

OOUX has been one of the best methodologies I have learned in my 10-year design career. And ORCA is, without a doubt, THE best framework I have picked up in the past several years. I believe it is the sole reason I have leveled up from mid-level to senior-level roles, and I also believe it will continue to help me level-up even further as I continue to use it and improve my understanding of it. The certification course itself had the proper amount of rigor to learn a great deal in a short period, while allowing for balance of a full time role and other responsibilities.

I highly recommend OOUX to any UX newbie who's looking for guidance

As a UX newbie, the OOUX process feels calm, methodical and thorough—unlike anything else I've found. I highly recommend OOUX to any UX newbie who's looking for guidance.

There's so much rich data to be gleaned from the OOUX process in every aspect of app development

I loved this course, I'm constantly re-watching videos to gain more insight and understanding to the process and even if I'm not perfect at it I feel more confident every time I open up the academy and putz around in MIRO. There's so much rich data to be gleaned from the OOUX process in every aspect of app development and it gives everyone involved a new perspective that creates an atmosphere of understanding each other through shared language, exercises to populate ideas, and completion of a project.

It truly feels like the cloud of confusion with any new projects has been lifted!

OOUX has given me a very valuable framework for making sense of any design project and the confidence to take others (engineers, product managers, designers, SEMs, Stakeholders) along on the journey. It truly feels like the cloud of confusion with any new projects has been lifted!

OOUX has been a Changer of Games for us here at Athenahealth

OOUX has been a Changer of Games for us here at Athenahealth. Being able to break down a super-complex health record and revenue cycle software into the core "objects" our customers are trying to work with, and all the different ways in which we make them reshape, permutate, and deal with those objects, has been eye-opening for almost every person I've done this process with.

The best thing I could have possibly done for my career.

The OOUX Masterclass was extremely enlightening and probably the best thing I could have possibly done for my career. I am a junior in UX and previously found myself struggling with lack of structure to my design process. This course not only gave me that structure, but a SUPER POWER to untangle complexity at the system-level and tackle problems I never thought I could. I feel like I can come into new and complex problem spaces with more confidence, uncover smarter questions, and truly help guide my clients into creating better, more-intuitive experiences for their users!

OOUX is a must-have toolkit for any problem solver!

OOUX and Sophia's ORCA process will transform how you approach system design and development. This iterative framework will help you find structure in creating consistent, scalable, and most importantly intuitive user experiences. You'll identify requirements early and you'll be able to engage stakeholders, project managers, designers, and developers in a truly collaborative and equitable practice. This methodology will give you the confidence to lay a foundation for any project that can be designed and built strategically rather than by mere intuition. OOUX will not only help you find all the puzzle pieces but also facilitate in creating a roadmap of when and how to put all of those pieces together. OOUX is a toolkit and is a must-have for any problem solver!

OOUX has forever changed my design process

OOUX has forever changed my design process. I was constantly struggling with figuring out where to start, figuring out what I need before I jump into wireframing and then running into so many additional questions and complexities halfway into the project. I'm grateful to be able to have a new process to document and map out my requirements and relationships before jumping into any form of design.

Sophia takes you by the hand and guides you through the steps of OOUX

Sophia takes you by the hand and guides you through the steps of OOUX. She offers her knowledge, challenges and nudges you in the right direction, step by step. How to flush out the information that is needed (from and with co-workers) to tackle complex information and break it down into a transparent easy-to-use product

I feel very confident that I now understand UX design more clearly

I came into this course having little actual experience in UX design. I feel very confident that I now understand more clearly, and can contribute to UX discovery phase meetings in my workplace.

The primary value comes with setting a clear approach that aligns EVERYONE involved in a project

The OOUX philosophy is invaluable to the process of building digital products. The primary value comes with setting a clear approach that aligns EVERYONE involved in a project and the efficiencies gained in creating a shared language and working through it step-by-step. In the oft-used phrase "the costs to fix errors increase as the project matures" people are usually referencing finding errors in the design phase before development, however I'd take that one step further and say using an OOUX approach can identify those gaps in knowledge and avoid the errors all together.

The material resonated with me

I enjoyed the course material. I've been doing design, front-end development, web application development, etc., for about 15 years, so the material resonated with me. I think the documentation frameworks are super great.

The lens that I view digital systems through has changed and is more connected and cohesive

If OOUX were a person, it would be the bones, the solid foundation, which all the muscle and flesh use to move seamlessly and elegantly through the world. The lens that I view digital systems through has changed and is more connected and cohesive. I feel like I can tackle any system with OOUX and make it better which gives me a healthy boost of confidence. Thank you Sophia, I really appreciate the effort and attention to detail you put into the course and the materials and the space you held to make mistakes and learn.

The ORCA toolkit has given me the confidence to take on complex projects at the drop of a hat

I’ve listened to the OOUX podcast since the start, but never thought about getting certified. Then, when I started my first UX position it became clear that I needed a way to quickly get up to speed and smoke out complexity on complex domains (accounting, government, cyber security, and genomic science to date!). Even during the cohort I’ve been able to apply what I’m learning, scale ORCA to my project time frames, and the ORCA toolkit has given me the confidence to take on complex projects at the drop of a hat. I took the plunge to pay for the OOUX strategist certification program out of pocket because it seemed like it would give me systematic tools to wrangle complexity and abstract ideas into logical building blocks – and it has!

It really can be applied to anything!

I was familiar with OOUX before taking the course and a complete advocate for its value. The ORCA process that is taught throughout the program brings the much needed structure required to untangle any kind of complexity. It really can be applied to anything! Sophia is a very generous teacher that makes sure you have no doubt about the concepts or exercises. The course material is very-well designed, easy to follow and very practical. I could start applying recently-learned concepts to my work as soon as day one.

An incredibly valuable process for any Content Strategist

OOUX provides a clear, process-driven approach to center the design of a system in a way that aligns to user mental models. The approach is importantly, content centric and complexity unveiling before a single screen is made. This has been an incredibly valuable process to learn and I'd highly recommend any Content Strategist to take the course to help in advocating for content-first design!

Forever in my toolbox as a UX consultant

What I've learned in the OOUX course will forever be in my toolbox as a UX consultant. I'm no longer intimidated by products or fields I'm not familiar with now that I have this process. I can get to the right questions quicker, build shared understanding of a system across a team, and help create consistent and intuitive experiences with my colleagues. I'm excited about how the OOUX process can influence how we prioritize and estimate specific client projects because I know I'll be equipped to facilitate those tricky conversations when scoping an MVP or multiple phased project, and believe doing so our teams will be able to advise our clients better, helping them make more intuitive and efficient systems that at the end of the day helps users and visitors get what they need faster.

Create more humane and relevant products

OOUX is a philosophy that gives an honest effort into helping teams understand the complexity of the services that we create, not only from the technical perspective, but also (and most importantly) from how we are as human beings. It gives us a chance to create more humane and relevant products that really solve our users' needs.

An amazing way to create a common language and shared understanding

OOUX and the ORCA process are game-changers and are an amazing way to create a common language and shared understanding of the system and its parts. The certification program itself really sets learners up for success with regular interactions with the instructor, mentors, accountability partners, and others in the program; along with excellent course materials and templates.

Understand complexity in very flexible and efficient way

OOUX helped me understand what was wrong with my design practice during my career. I always felt unsure about design decisions in projects because it all felt very shallow, but I didn't have the knowledge to point out exactly what was wrong. We had the research, we talked to our users and checked off all the other traditional design artifacts, but somehow it was disconnected to the actual design development phase. It was a diffused feeling that didn't seem to have a clear root cause. OOUX helped me see that there's an adequate amount of complexity in every project that simply needs to be addressed. You can't sweep it under the rug; instead you need to understand it and structure the problem so you can navigate it. The ORCA process does just that in very flexible and efficient way.

You will see websites and apps in a whole new way

I did not take this class lightly, as I knew it was going to be rigorous and involved. And I was right! But it's the correct level of commitment for learning this stuff, which can get complicated quickly. Once you come out the other side, you will see websites and apps in a whole new way. You will be able to instinctually identify objects, core content, and metadata; make sense of intricate relationships; unravel complexity; and learn how to seek resolution through diligent definition and collaboration. This course is for anyone creating digital experiences.

Mind blowing and mind bending in the best ways

As someone who is a UX newb, I worried that I would get lost in the program. However after taking the course, I don't believe that was much of a hindrance. This course is mind blowing and mind bending in the best ways. I learned so much from Sophia on both macro and micro levels of organization. I plan to revisit this course often throughout my career and would highly, easily, recommend to anyone interested!

I've become a better designer

I genuinely feel that I've learned a great deal from this course. It's a huge amount of work, and in doing that work I feel that I've become a better designer using these techniques. Sophia clearly cares about the material, and that makes it easier to dig into the really gnarly parts (Attribute Requirements and Prioritization, I'm looking at you!).

GPS for my UX process

Learning OOUX is kind of like having GPS for my UX process. Instead of getting lost in complexity I have the tools to navigate right through it. Is "life-changing" going overboard? Maybe but that's how it feels!

You can tell this course was created by a UX designer!

You can tell this course was created by a UX designer! Everything was designed with the students in mind, which made learning a tough program as easy and enjoyable as possible. I would recommend this course to any UX designer looking to learn more about information architecture and how to design simple solutions for complex products.

The coolest process ever

Object Oriented UX is the way you've always wanted to do things but didn't know how to structure it outside of your brain, and blew my mind the first time I saw a video about it.  Everyone should learn the basics of OOUX so they can create better products and services for the world.... It's the coolest process ever.

Makes IA more meaningful and fun

My entire time as a UX Designer (10+ years), I have worked on systems of increasing complexity. I wanted to dig deeper into OOUX because not only did I want to be able to learn new techniques to unravel complexity, but I want to also be able to explain that complexity to my teammates and stakeholders. The ORCA process provides a visual framework that is scalable to fit any busy schedule and timeline. In other words, it makes the information architecture process more meaningful and fun!

An amazing process

The OOUX programme has been an amazing process, albeit not an easy course at all. Well worth the effort and I am already using different parts of the process in my day-to-day work. Even if I am not going through the whole ORCA process for every project, I am using little parts of it here and there and can feel the benefit of this already. Definitely not a walk in the park and a lot of personal sacrifice has to be made but I'm sure long term it's going to be way worth it!

This new way of thinking will save me so much time in future projects

This methodology isn't just for new designers. As someone who has been in the design field for over 10 years, I can certainly vouch that old dogs can indeed learn new tricks. I've been starting to feel quite a bit of burnout due to reworking complex features. With OOUX, I'm nearly guaranteed to flush out all my questions before ever putting a pixel on the page. I'm positive this new way of thinking will save me so much time in future projects.

The tools to help facilitate the discussions I've always had trouble having

This OOUX course has given me the tools to help facilitate the discussions I've always had trouble having. It is already helping me talk more effectively with both PMs and engineers.

Instrumental in rethinking the already thorough UX process I follow

This course has been instrumental in rethinking the already thorough UX process I follow. The fact that we approach problems through the lens of objects is so simple yet life-changing! I cannot recommend this course enough to people who build complex enterprise systems or just want a different way at approaching collaboration and UX process!

OOUX is like a breath of fresh air

OOUX is like a breath of fresh air for designers like me who crave definition, planning, collaboration and purpose when approaching complex system design problems. This design philosophy pushes aside the inefficiencies of screen-by-screen, myopic design and instead teaches you how to work with a cross-functional team to visualize and map out a holistic system where the Objects are the rockstars and then the relationships, features and functionality more purposefully fall into place around them. Sophia's passion for OOUX really shines through in this program, and her enthusiasm is contagious. She gives you everything you need to incorporate OOUX into your design process - education, mentorship, templates and access to a community of certified OOUX-ers.

Leveled-up my design strategy skills

This course leveled-up my design strategy skills. There are so many excellent exercises you've never seen before and Sophia explains the why, how, and what of each. This course is also practice - it is a great mix of theory, but is always thoroughly grounded in giving you actionable practices.  This course should be required for all product designers and anyone else creating digital products.

Directly supports our experience principles

To me a huge part of the value of OOUX is that it directly supports our experience principles, so it just makes sense. The certification course is a thorough and intimate process of learning the methodology in an approachable, understanding environment. I was grateful that applying lessons to my design challenge each week made the concepts more concrete. I tend to be a "solo learner," but my mentor was wonderful and having shared experiences with my cohort definitely made it more fun!

Sophia's OOUX method is on a whole different level

Taking this course was the best thing I have done yet in my 5 year UX career. There are so many courses out there promising new skills that are just rehashing the same material I learned in UX school. Sophia's OOUX method is on a whole different level -- even half way through taking this class I was able to apply what I was learning to really transform how my scrum team approached problems. My dev team and stakeholders were quickly bought in to the process. I've also used the ORCA process in design challenges when applying for jobs to great success. Really nothing beats this process in breaking down the complexity of a problem before the detailed design and dev work begins. OOUX is going to save the whole industry so much time and money as this community grows!

My skills and confidence bloomed

Untangling complexity, thinking systematically, designing intentionally --- this course delivers on all three of these promises AND at the same time is fun and joyful. Every week, my skills and confidence bloomed as we took on challenging assignments and delved into complex concepts. What an absolute pleasure it was and how generous of Sophia to share her knowledge, framework and community with us. Thank you!

OOUX method created real value for me

I've practiced OOUX since 2019 in a very autonomous level and I analysed some product with a reverse-engineering method in order to audit some interfaces and their structure. When I saw that the OOUX method created real value for me and my understanding on the topic, I really wanted to invest to myself and apply for the training. It was a long journey and I'm sad to stop my training but the most important things is not the objective but the way how to achieve it.

I would recommend this to any serious problem-solver

Taking the OOUX certification literally skyrocketed my confidence in tackling complexity and knowing exactly where to begin with a design challenge! I would recommend this to any serious problem-solver. Thanks, Sophia:)

Tease out questions around complexity early in the process

Beyond being a really fun instructor, Sophia has created a process that really supports the way I think about my projects. I now have the tools to get all these things out of my head and easily transfer that knowledge to different team members and tease out the questions around complexity early in the process.  I was really excited when I found out about the course and waited months for it to open up! Once I got into it I felt like the content was easy to consume and the pace for homework was great. I really enjoyed working on the design challenge as well. I've come out on the other side with a lot of great techniques that I can use consequentially or plug and play depending on the needs of the design problem I'm working on. Either way the process will give me not only the confidence to complete the work but also the structure I need to defend the design decisions.

A framework to confidently tackle complexity

OOUX has made me more aware of what I did not know but has given me a framework to confidently tackle complexity. I now know that it's not about knowing all the answers upfront, it's a collaborative process to figure all the details out.

OOUX is an invaluable way to become a domain expert

Object-Oriented UX has provided me with a simple and effective methodology to tackle design problems in a way that is transparent, collaborative, and well-documented. OOUX is an invaluable way to become a domain expert, because it helps me ask the really important questions early in the design process before they become painful and expensive to answer.

OOUX is buffed up Information Architecture and I love it

OOUX is buffed up Information Architecture and I love it. The certification course was a string to my content strategy and digital product bow, and this focused learning ensures that the methodology is now baked into my thinking. I had attended various one to two day workshops before, but this program dug in on all the process from beginning to end and I found it incredibly rewarding to do said digging in. OOUX is a muscle and it needs to be built upon, and I'm excited to continue to build on the skills I've learnt in this 10 week course. Sophia packs in a LOT of information on this course; make sure you've got plenty of coffee and post-it notes at the ready.

OOUX is an amazing way to create a common language

OOUX is an amazing way to create a common language and shared understanding of the system and its parts. It provides a framework that simplifies complex systems. The certification program itself helps learners up for success with regular interactions with the instructor, mentors, accountability partners. Also, it provides excellent course material and access to the OOUX forum.

Robust toolkit for breaking down & communicating complexity

The OOUX Strategist course has been invaluable to my development in UX. It's given me a robust toolkit for breaking down and communicating complexity. With the techniques I've learned in this course, I'm confident I can design and advocate for truly intuitive, user-centered experiences!

Confidence when tackling a complex design challenge

Doing the OOUX cohort has been amazing. Not only has it helped an NHS Trust to truly embrace UCD techniques and focus on what's important to patients it has helped me personally to grow in confidence when tackling a complex design challenge. I would not hesitate to recommend it to anyone working in designing experiences for people, whether you work in digital or not, all would benefit.

Makes it easier for important questions to be raised

Since 2016, OOUX has given me structure to breaking down UX problems, now with the ORCA process I not only have even more structure to this process, it also makes it easier for important questions to be raised, challenged, and understood by stakeholders earlier in the process.

A brilliant process for my team

A focus on systems thinking and information architecture is a major gap in how many design teams approach user experience design. OOUX has provided a brilliant process for my team to approach these problems in clear, repeatable, collaborative ways.

Your client and users will thank you

OOUX and ORCA open an intuitive and logical window into the world of user experience that actually emphasizes human behavior and understanding. This fast paced, but comprehensive, program will help you sort out all those thorny and difficult questions before you even touch a sketchpad or design program. Your client and users will thank you. You will also be grateful for the work you invested in the ORCA process. No more "oh no I didn't think of that" in the middle of laying out your homepage or nav bar. Save yourself all that trouble with OOUX.

It turned my world upside-down

I loved the ORCA process and OOUX in general. As a newbie it turned my world upside-down. I feel not only confidence, but I am even more curious than before about the way human brains work. It is complex and fascinating. Sophia is a great teacher and mentor. Complex ideas are like puzzle pieces to her and she makes the whole learning as simple and fun as a game! The community is one-of-a-kind with people constantly sharing ideas and helping each-other. OOUX Certification is the most mind-bending, ass-kicking and insightful course I have attended so far!

Level up on conquering complexity

If you want to level up on conquering complexity and be able to confidently apply it in collaboration with your team or clients, this certification is the real deal. Sophia has developed the OOUX philosophy and ORCA process through years of practice in her own work and it shows. She can explain every aspect of the process and draws on examples and the knowledge of a growing community of OOUX strategists to teach you how to apply this to your own user experience challenge.

A game-like process to create elegant UX and IA

I've loved UX since my first day on the job in 2009. But in the early days of my career, I'd often feel like the process I was a part of needed more rigor. We seemed to wait until late in the game to tackle complexity—and this just led to a ton of rework. We'd try to break up the complexity by siloing features and functionality—and this just led to "frankenstein" designs. By studying human psychology as well as the object-oriented UI practice that were popular in the '90s, I created a rigorous methodology for breaking down complexity while also ensuring holistic, elegant, systemic UX and information architecture. This game-like process completely transformed my professional life. With OOUX and the ORCA process, I facilitate effective collaboration, break down team silos, and have a ton more fun doing my job as a UX designer. I honestly cannot imagine designing a digital environment without leveraging OOUX.

Extremely helpful to developers

I love that OOUX gives me a foundation I can use to help me be more confident about simplifying complex processes and creating software that is easy to use and makes sense to my end-users. Also, coming from a developer background, I find all of the details that are formulated throughout the ORCA process is extremely helpful to developers. I look forward to using OOUX and the ORCA process in my job to help facilitate research, clarify workflows, and create simple yet useful designs.

Design a complex system, bring others along for the journey

I'm a (mostly) self-taught career changer, and after 5 years of having abstract concepts in my head about how to structure a system, Sophia's ORCA method connected all the dots. I finally feel confident in my abilities to design a complex system, to bring others along for the journey and make them understand how we together can design an intuitive, easy-to-use system.

Confidence in presenting my specifications

I came into this course feeling confident in my knowledge of UX, but wanting more confidence in presenting my specifications and learnings to my partners and shareholders. As I progressed through Sophia's OOUX Course, I found the building blocks for an approach that would easily inspire confidence not only in me but that would translate easily to my shareholders (Devs, Product Managers/Owners, Managers, etc.).

Wrangles complexity collaboratively into user-centred design

Sophia’s OOUX Summer School and Certification were stellar! Easily one of the best training investments you could make; especially if you want to make sense of a mess or synthesise research insights into a scalable and user-centred structure.

OOUX breaks down what it means to be intuitive

For UX designers, sometimes "intuitive" is subjective. OOUX breaks down what it means to be intuitive; it's a way to set up a structure that helps designers come up with a product that's intuitive—by default.

The foundation for deeply considered software design

OOUX is the foundation for deeply considered software design. It provides a framework for defining a system; thinking in terms of objects and their relationships to each other.

So much design today mistakenly starts with UI, designing screen by disconnected screen. OOUX will have you start from the ground up, making sure the system matches the users model of the world. Sophia is an effective teacher, guiding you week by week with engaging assignments and a collaborative atmosphere. Highly recommended.

Incredible insight

As a graphic designer looking for more exposure into designing for digital, the OOUX course gave me incredible insight into the thought process of UX design before committing a single pixel to the screen. Sophia's passion for OOUX is clear and contagious. I look forward to continuing to grow and find new ways use what I've discovered.

Fundamental training for Product Designers

OOUX is fundamental training for Product Designers architecting complex digital spaces suited to user's mental models. Divert those conference dollars wisely and choose to complete an OOUX Certification instead and I guarantee you'll see an improvement in your design process. The versatility of the framework will give you better tools for stakeholder engagement and systematically designing more intuitive digital environments. All that and you will be learning from a very engaged community of experts. I knew I had already received 10x what I paid for within a couple of weeks - and I'm sure you will find that to be the case as well.

A comprehensive excellent adventure

As a UX Designer I know that it was one of my best decisions ever! This certification is something more than I expected. It is a comprehensive excellent adventure through real and digital objects, their relationships, and what we can do with them as users. Now I feel well-armed with new tools that I fully understand after these crazy weeks of work. This was an excellent experience for me, and I will spread the knowledge about OOUX for sure!

An entirely new way to think about my work

The OOUX was not what I expected. The course has been consuming, challenging, and rewarding. The Object-Oriented UX certification is not a boot-camp filled with straightforward questions and answers. When I enrolled in the course, I expected to learn some concepts and philosophies that I would apply to the early stages of my design process. I didn't expect to learn an entirely new way to think about my work. Sophia is patient, fair, knowledgeable, helpful but also will not compromise her standards. This certification is just the beginning. If you are willing to open yourself up to learning new concepts, structures, and how to apply them, this course is for you. It is not easy, but rewarding things rarely are.

An organizing system for designing UX

I was new to UX research, and I took Sophia's 10-week class. I learned so much that I now have confidence that I could be a constructive part of a UX team. I know where to start, and have experience with many of the concepts and tools I will need to start my career in UX.

OOUX is an organizing system for designing the user experience for a system (website, app, etc) in a way that mimics the human tendency to organize our schemas based on objects. You start by finding the most important objects, defining them, discovering the relationships and CTAs relevant to them, then design your system based on the results.

The best way to do IA

OOUX and the ORCA method are the best way to do Information Architecture for that I've found.

An excellent bridge between UX Research and UX Design

OOUX/ORCA is an excellent bridge between UX Research and UX Design, providing a framework to make design decisions based on the evidence discovered during research. The ORCA approach ensures the system design will match the user's mental model; this reduces the users' cognitive load, and bakes navigation through the objects in the user's mental model into the design. Finally, from a development perspective, the data needs and relationships are generated early in the process. This allows quicker development with less risk because some back end development (define databases etc) and some front end development can be under way by the time the real heavy lifting starts.

I have new confidence when it comes to tackling complexity

OOUX and ORCA came into my UX journey at the perfect time. I have new confidence when it comes to tackling complexity and Greenfield spaces. I'm so glad I took this course and for how it's helped me feel stronger and more comfortable as a designer.

A pure power tool of a design methodology

I was already 100% sold on, and actively practicing, OOUX prior to this certification course. That said, one thing I know about Sophia is she's always optimizing, so I knew I'd still learn a lot (and I did). For me, OOUX is a pure power tool of a design methodology, and we've truly not found a single downside to it in our application of it thus far. Adding a certification at this point was both to continue to enhance my knowledge of the methodology, expand my OOUX network, and also lend further credibility to the OOUX work I'm already doing (and will continue to do). As far as I'm concerned, this is just one milestone in a long relationship and love affair with OOUX, and I'm looking forward to continuing to use it, teach it, and evangelize for it at every opportunity.

Helps break down and communicate complexity

The philosophy has helped me so much! It's helped me break down and communicate complexity and opportunities for improvement. I think it's such a valuable process to go through when working on any new system and can help reconsider structures in current systems. I will continue to use this for my career and life!


For me the object-oriented world is not something new but it's the first time I started understanding how it really works and how I can benefit from it. What you, Sophia, are teaching is at the very least eye-opening. I am only at the beginning but I already know I want to dedicate my professional and personal time to study, practice and improve the whole process and methodology. It takes time but it's worth every second.

The language and process to communicate with stakeholders

Wow! This has been the most comprehensive online course I've ever taken. We cut through so much ambiguity throughout the course -- both in theory and practice. This course helps you find complexity in your product sooner and address it head-on -- instead of ignoring it, not knowing about it, or not addressing it until it's live. Sophia has given me the language and process to communicate with stakeholders, clients, and other designers so that we're intentionally designing products together.

How to strategize and implement UX in real-world projects

Sophia Prater's OOUX class and ORCA process has expanded my mental model of how to strategize and implement UX in real-world projects. These OOUX/ORCA concepts are difficult and often abstract because they involve a lot of high-level thinking. However, if you put the time in and really want to learn how to become a better UXer, then this course will only serve to benefit you. I highly recommend this class for anyone at any level in their UX career to take Sophia's OOUX/ORCA course.

An approach to extract requirements from stakeholders

OOUX, currently practiced by designers mostly, is a great opportunity for product people who can use it as an approach to extract requirements from stakeholders. Once we set the rules OOUX is like a game, for stakeholders to be able to engage they will just need to be guided, and you will get all the answers—as well as questions that should still be researched. I had such an epiphany, I saw why it is easier to jump into sketching at the beginning, but then if we are in the middle of complex project, the overwhelm of requirements, features and processes will never get less it will continue to grow, unless we figure things out in advance. So if you love big pictures, that's definitely for you. To handle complexity, we need to move with focus step by step, and that's what OOUX with ORCA is taking you through, so you can ease your way into sketching, rather than seeking you way out through the mess.

Powerful tool to get stakeholders on the same page

As a former small business owner turned UX designer, I was looking for a strategy to get a solid start on each new project. I wanted a framework for understanding the whole system, how all the parts relate, and how it might grow, so I could feel confident I wasn't missing key functionality.

OOUX helps you think through what you need to design before jumping into user flows and screens. By asking "What objects are important here?" and "What can users do with them?" you can build extremely robust contextual navigation. The process is a powerful tool to get stakeholders on the same page and clarify tricky questions up front. Using recognizable and reusable objects across a site or app greatly simplifies the final designs and reduces cognitive load for users. I love OOUX because it's a systematic way to work with stakeholders and create a truly intuitive user experience.

The ability to bring stakeholders into the process

I believe strongly in this philosophy. I am so excited it's difficult to contain. THANK YOU Sophia Prater so much for bringing one of the most comprehensive programs to life with all the love, brilliance and enthusiasm you have! Having the ability to bring stakeholders into the process, giving them a voice, is the answer to my prayers!

Emphasizes how to design intuitive solutions

My mind has been blown over this course. I have a completely different perspective on digital based design than I did a couple months ago. We interact with digital products everyday and, at least speaking from personal experience, have become complacent when things do not make sense or go as planned. This course has taught me that complacency should not be the standard in digital products! I now experience digital systems from an analytical perspective and think about how things are (or at least should be) interconnected. I would recommend this course to anyone that works in the digital design field. OOUX is a process that can be applied to any digital project and emphasizes how to design intuitive solutions.

How to build a solid foundation

I was looking for a framework that could help with understanding and structuring complexity, and this course hit the nail on the head! I know where to start and understand all of the necessary steps for how to build a solid foundation when designing. This framework has such significant implications for both users and designers and can apply to how people learn in general. I can't wait to start incorporating it and see the benefits play out in the real world!

Communicate more clearly with clients and developers

I thoroughly enjoyed the challenge of learning the OOUX philosophy and Sophia’s ORCA process! Before the class had even ended, I was able to communicate more clearly with clients and back-end developers about what objects should be included in an application and the relationships between those objects.

Systematic, creative, and at times, mind bending

I enjoy working within the ORCA process because it is systematic, creative, and at times, mind bending. It creates many questions as you're exploring different ways of defining and affecting objects while solving for potential ways forward. I find Sophia to be a natural teacher, a great mind and I appreciate her collaborative and energetic style around defining and teaching OOUX and ORCA.

A blueprint for understanding

In the tech industry, where one is expected to fill the role of many and everyone is a UX designer, OOUX is your organization’s blueprint for understanding the depth and breadth of your product’s system. The ORCA methodology that Sophia teaches has upgraded my technical writing and product design skills. I use OOUX as a tool to guide the process of creating project requirements, screen mockups, and technical documents.

This process will help with breaking down complexity

OOUX Cohort 1.0 genuinely transformed my design philosophy and my design process. I came into the course knowing the bare minimum about OOUX, and I feel like I am leaving with an incredible path forward to practice, teach, and share OOUX and ORCA to my coworkers and to anyone interested in the philosophy and process. I had my doubts coming in, but I've "drank the Kool-Aid" and I'm 1,000,000% an OOUX lover. From simply working on a mock project, I discovered how much this philosophy and process will help with breaking down complexity. There's so much less rework involved when you deliberately align your thinking with concrete, defined objects. My goal is to continue learning more about OOUX by practicing and teaching others. The OOUX Cohort 1.0 was simply life-changing for me.

A tool to breakdown problems and communicate solutions

If I was coming into UX fresh, I would want to take this course. It gives a great set of tools to help you understand your problems, find solutions, and demonstrate those solutions to your business partners in product and dev. As someone that has spent a couple of years in UX, I'm glad I've taken this course because it has added a new tool in my tool belt to breakdown problems and communicate solutions to my business partners and stakeholders.