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Event Recording

OOUX Happy Hour: The Magic of UX Grammar

August 2020
|
1 Hour
Daniel Rosenberg
Author of UX Magic and UX Professor at San Jose State University
and Certified OOUXer
Daniel Rosenberg
Author of UX Magic and UX Professor at San Jose State University

In Dan's Lecture, he will give us a tour of his UX Magic framework, focusing on the foundation: UX Grammar. You'll learn how to create an Action-Object Matrix that illustrates the "conceptual grammar" of your system. Then, to reduce cognitive load (and screens!) you'll learn to compress that matrix, making it as dense as possible.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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Welcome to the very first OOUX Happy Hour! To kick off this new group, we have Daniel Rosenburg joining us.

Dan is the author of UX Magic, the last book we read (and loved) in OOUX Book Club. Here's a snippet of his resume:

- VP of UI Design at Oracle for 11 years
- Head of Global UX for SAP for 7 years
- Currently a UX Professor at San Jose State and a UX Strategy consultant to clients all over the world, from Fortune 500s to start-ups.

As it turns out—

UX Magic is actually a repeatable, learnable science.

Dan's work fits RIGHT into the OOUX Process, enhancing it and validating it. I'm so excited to share his wisdom with you!

So, put on a fresh shirt.* Pour yourself a cold one. Find a comfy spot. Get out your notepad. And let's do some UX Magic! 🥂⭐️

Episode Transcript

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Author of UX Magic and UX Professor at San Jose State University
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Author of UX Magic and UX Professor at San Jose State University
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UX Designer and IT Entrepreneur
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Eduard Khristus
UX Designer and IT Entrepreneur
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UX Design Manager at Adobe
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Laurel Franciose
UX Design Manager at Adobe
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Marsha Haverty
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Author of Writing for Designers and World IA Day event organizer
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Author of Writing for Designers and World IA Day event organizer
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Founder and Lead Designer at Box Out Designs
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Jen Dionisio
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UX/ UI Designer and Analyst
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Ryan Glover
UX Lead, Cisco Secure Endpoint
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Director of Product Design
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Senior Content Strategist at EPAM Systems
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Lead Content Strategist
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Sr. Taxonomist at Synaptica
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Author of Resilient Web Design and co-founder of Clearleft
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Sr. Information Architect at Microsoft
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Founder of Sparkbox
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Founder of SuperFriendly and Design System University
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Marina Ilieva
UX/UI Designer @MotionSoftware
and Certified OOUXer
Marina Ilieva
UX/UI Designer @MotionSoftware
Imogen Levy
Head of Product National Health Service England
and Certified OOUXer
Imogen Levy
Head of Product National Health Service England
Tracey Vantyghem
Information Architect & UX Writer
and Certified OOUXer
Tracey Vantyghem
Information Architect & UX Writer
Gabriela Ospina
Sr. Product Designer at Wolt (DoorDash Intl.)
and Certified OOUXer
Gabriela Ospina
Sr. Product Designer at Wolt (DoorDash Intl.)
Rebecca Fuger
Digital Designer at Future US
and Certified OOUXer
Rebecca Fuger
Digital Designer at Future US
Delyanka Sirakova
Product designer
and Certified OOUXer
Delyanka Sirakova
Product designer
Katrina Schwieterman
Content Designer at Facebook
and Certified OOUXer
Katrina Schwieterman
Content Designer at Facebook
David Kau
Product Designer at Apple
and Certified OOUXer
David Kau
Product Designer at Apple
Lance Mattson
Web Development Manager at Roastar, Inc.
and Certified OOUXer
Lance Mattson
Web Development Manager at Roastar, Inc.
Upma Singh
Lead UX at IntelliBridge
and Certified OOUXer
Upma Singh
Lead UX at IntelliBridge
Keith Johnson
Senior User Experience Designer at Truist
and Certified OOUXer
Keith Johnson
Senior User Experience Designer at Truist
Rik Williams
Senior Information Architect at Government Digital Service (GDS)
and Certified OOUXer
Rik Williams
Senior Information Architect at Government Digital Service (GDS)
Mike Moss
UX designer at Google
and Certified OOUXer
Mike Moss
UX designer at Google
Alyanna Agda
Product Designer
and Certified OOUXer
Alyanna Agda
Product Designer
Jonathan Strauss
Creative Lead at 443ID
and Certified OOUXer
Jonathan Strauss
Creative Lead at 443ID
Tristan Campbell
UX Designer
and Certified OOUXer
Tristan Campbell
UX Designer
Brent Schneider
Senior UX Designer at Ad Hoc
and Certified OOUXer
Brent Schneider
Senior UX Designer at Ad Hoc
Kamil Bodura
UX Designer
and Certified OOUXer
Kamil Bodura
UX Designer
Lauren Costa Stone
Sr. Product Designer Construct Connect
and Certified OOUXer
Lauren Costa Stone
Sr. Product Designer Construct Connect
Hope Kanter
UX Strategist
and Certified OOUXer
Hope Kanter
UX Strategist
John Crisp
UX Designer and Front-End Developer at Acivilate
and Certified OOUXer
John Crisp
UX Designer and Front-End Developer at Acivilate
Lindsay Sutton
Freelance UX
and Certified OOUXer
Lindsay Sutton
Freelance UX
Ekaterina Mitova
User Assistance Developer at SAP
and Certified OOUXer
Ekaterina Mitova
User Assistance Developer at SAP
Ellie Booth
Product Researcher at Instagram
and Certified OOUXer
Ellie Booth
Product Researcher at Instagram
Caroline Sober-James
Lead Product Designer at Uniform
and Certified OOUXer
Caroline Sober-James
Lead Product Designer at Uniform
Anne Herron
Product and OOUX Strategist and Mentor
and Certified OOUXer
Anne Herron
Product and OOUX Strategist and Mentor
Zac Zimmerlin
UX Strategist @PropertyShelf, Inc.
and Certified OOUXer
Zac Zimmerlin
UX Strategist @PropertyShelf, Inc.
Amanda Worthington
UX and Web Design Consultant
and Certified OOUXer
Amanda Worthington
UX and Web Design Consultant
Lisa Lombardi
Senior UX/UI Designer at Simple Thread
and Certified OOUXer
Lisa Lombardi
Senior UX/UI Designer at Simple Thread
Mariana Ivanova
Transformational Experience Strategist
and Certified OOUXer
Mariana Ivanova
Transformational Experience Strategist
Cara Schwartz
UX Designer & Strategist at r0g_agency
and Certified OOUXer
Cara Schwartz
UX Designer & Strategist at r0g_agency
Sondra Eby
UX Designer at OddBird
and Certified OOUXer
Sondra Eby
UX Designer at OddBird
Amber Hicks
Product Designer at Lowe's
and Certified OOUXer
Amber Hicks
Product Designer at Lowe's
Tiffany Hsia
UX/UI Designer at UpdatePromise
and Certified OOUXer
Tiffany Hsia
UX/UI Designer at UpdatePromise
Lucy Kates
Product Designer at LinkedIn
and Certified OOUXer
Lucy Kates
Product Designer at LinkedIn
Sean Laughlin
Senior UX Architect @ Lowe's Companies Inc.
and Certified OOUXer
Sean Laughlin
Senior UX Architect @ Lowe's Companies Inc.
Amy White
Freelance UX Designer
and Certified OOUXer
Amy White
Freelance UX Designer
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX
and Certified OOUXer
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Spotlighted Resources

Guide
The OOUX Launch Guide
The OOUX Launch Guide
Nov 21, 2022
6:38 pm
EST
|
2-3 Hours
|
Sophia V. Prater

In this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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Podcast Episode
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
Dec 24, 2021
1:45 pm
EST
|
47 Minutes
|
Sophia V. Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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